The Ultimate Guide to Partner Programmes
A curated Asian edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Partner Programmes.
What to know about Partner Programmes
Explore the dynamic landscape of Partner Programmes in the technology sector, where collaborations between vendors and service providers are pivotal. These programmes are designed to equip partners with tools, resources, training, and incentives to jointly drive growth, innovation, and customer success across diverse IT domains including cloud services, cybersecurity, data management, and digital transformation.
By engaging with the latest stories, readers can gain insights into how partner ecosystems evolve to meet emerging challenges and opportunities. From new initiatives aimed at enhancing partner profitability to programmes fostering talent development and technical expertise, these narratives showcase how strategic partnerships are shaping the future of technology delivery and creating mutual value in a rapidly changing market.
Asian Partner Programmes News
Regional stories with direct local relevance
Signify & Bose Professional team up on SEA projects
The tie-up could simplify venue design across Southeast Asia by pairing lighting and audio, with pilot projects due in its first 180 days.
Ropedia launches academic programme for physical AI
Researchers at universities in Singapore, the US and Asia will gain access to real-world multimodal data for embodied AI and robotics studies.
LG joins Nvidia network as AI cooling demand rises
Demand for thermal management in dense AI sites is lifting the Korean group's cooling business, after its 2.6-megawatt unit cleared NVIDIA qualification.
Snom signs Malaysia distribution deal with Telediant
Malaysian businesses should get faster access to Snom's IP phones and conferencing gear as Telediant takes on distribution and support.
LG opens Singapore innovation centre for display buyers
Businesses can now test LG's commercial displays and software in Singapore before committing to wider roll-outs across Asia.
Tech Data expands CloudCasa distribution in Malaysia
Businesses in Singapore and Malaysia will gain access to Kubernetes backup and recovery tools as cloud-native spending lifts demand for resilience.
Analyst Insights
Research and market analysis connected to Partner Programmes
MSPs expect AI revenue to surge as services mature
Boomi named Gartner leader in API management for AI
Avalara names Claire Goad to lead e-invoicing push
Exclusive: ABBYY flags data readiness as AI barrier
Ataccama names Systemation Benelux distributor for AI push
Featured News
AI workloads & modern facilities driving Honeywell growth
Data centre operators are under pressure to supply their own electricity, opening the door for Honeywell to add on-site power and utilities.
AI transforming physical security into enterprise data solution
AI and cloud tools are turning cameras into live operational data sources, helping firms cut costs, spot errors and manage fleets centrally.
Customers at the centre of Adobe's new AI evangelist role
Adobe is using the post to help customers navigate AI adoption while feeding regional priorities back into its global product strategy.
SonicWall boosts endpoint security for SMBs and mid-market
SMBs and mid-market firms facing AI-driven attacks are set for tighter device controls as SonicWall prepares a new endpoint security product.
Expert Columns
In the AI era, channel value is being redefined
SonicWall wins two CybersecAsia awards, joins Hall of Fame
Translation over technology: The channel's most undervalued skill
Why does the channel need to turn partner feedback into strategy?
2026 security trends mid-year check-in: What's accelerating, what's stalling, and what comes next
Stop confusing demos with POCs - Your pipeline depends on it
The AI visibility gap: Why paid, owned channels are no longer enough for B2B tech
Content systems in B2B tech: Scaling assets across channels
Thought leadership in B2B tech: From expertise to influence
Turning security into a story: How managed service providers use reporting to drive retention and revenue
Interviews
Interviews and video coverage from the network
AI workloads & modern facilities driving Honeywell growth
AI transforming physical security into enterprise data solution
Customers at the centre of Adobe's new AI evangelist role
SonicWall boosts endpoint security for SMBs and mid-market
Affordable cloud backups for all with Exaba and Datacentre220
Recent Partner Programmes News
DevRev joins OpenAI Marketplace as a launch partner
Enterprise customers can now direct part of their OpenAI commitment to DevRev's support and workflow tools, widening its sales reach.
11:11 Systems buys IBM VMware customers in eighth deal
The acquisition gives 11:11 Systems more enterprise accounts as Broadcom narrows VMware partners, but no financial terms were disclosed.
Beyond Now launches platform for AI telecoms revenue
Telecoms operators could speed new AI offers to market, as Beyond Now's platform aims to cut friction in pricing, billing and partner settlement.
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LG expands AI data centre chiller production in US
Rising demand for AI cooling is pushing the Korean group to add capacity in Virginia and South Korea with KRW 150 billion of investment.
Exclusive Networks launches ServiceNow unit across region
Partners across Europe and the Middle East will get new support for cybersecurity and AI governance as the unit goes live this month.
Anthropic launches AI academy for enterprise engineers
The programme aims to fill a shortage of engineers able to turn AI pilots into live business systems, backed by USD $100 million.
Censys expands channel programme with global framework
Partner-sourced bookings jumped 186% in the first half of 2026 as Censys deepened support for resellers and distributors.
Schneider Electric expands SME decarbonisation scheme
SME suppliers in Schneider Electric's partner network will get carbon-tracking software and advisory support, after early pilots found savings opportunities.
Engage2Excel expands StorONE storage platform to 1PB
The move could help the workforce solutions provider stretch existing flash capacity across production, backup and disaster recovery as data grows.
Intezer revenue triples as enterprise AI security expands
Enterprise buyers are moving AI security tools into live operations as staffing shortages and alert overload push automation deeper into the SOC.
Intel, Atsign boost secure agentic AI for transport
Encrypted data exchanges in smart transport can now run far faster on Intel chips, easing a key barrier to edge AI deployment.
Azul Prime cuts Java warm-up times with new compiler
The update could reduce cloud costs and latency for autoscaling Java fleets, letting new instances reach full performance much faster on first request.
Crestron launches Collab Compute in India at InfoComm
India's corporate meeting-room upgrades may get simpler as the platform is tailored for Teams Rooms and Zoom Rooms deployments.
Alibaba Cloud expands global footprint with new AI tools
The move brings computing closer to customers as firms race to localise AI workloads and meet regional data rules.
Commvault wins AWS data competency for relational databases
The recognition strengthens Commvault's position with cloud customers seeking automated backups and recovery tools for Amazon RDS and Aurora workloads.
V2 AI wins AWS agentic AI competency in Asia Pacific
The accreditation could help regulated firms in Asia Pacific choose a partner for deploying agentic AI on AWS with stronger governance and security.
Quest expands identity security for AI agent threats
The update is aimed at speeding recovery and containing breaches as AI agents gain access to corporate identity systems.
ClickHouse deepens Microsoft Fabric tie-up with OneLake
Users can now query OneLake data directly in Fabric as ClickHouse adds read and write support and lands on Microsoft Marketplace.
Eagle Eye adds Divide By Zero to APAC partner programme
Retailers in Asia-Pacific will gain more choice over loyalty and personalisation systems as Eagle Eye broadens its partner network with Divide By Zero.
Orca launches AI partner platform to boost channel sales
Partners may win more business faster as Orca links rewards to lifecycle performance and uses AI to cut sales admin time.
Job Moves
UC Berkeley SkyDeck names Cole Harry Japan Program Manager
Google Cloud names new country heads in Indonesia & Thailand
Salesforce names Paul Carvouni to lead ASEAN AI push
Joey Lim appointed to lead Exclusive Networks' Singapore growth
QBE Re appoints Cindy Foo as Asia treaty head based in Singapore
Techcombank reappoints Dr Jens Lottner as CEO to lead next phase
NAVEX names Nick Mitsuya as Japan Country Manager to drive growth
ServiceNow appoints new VP to boost Asia operations
Red Alpha appoints Yoav Korman as Singapore Managing Director
