The Ultimate Guide to Marketing Technologies
2023 edition
Overview
Also known as MarTech.
Planning, executing and measuring marketing activities is aided by various software systems which help manage and automate many of the functions of modern marketing personnel. Martech software supports activities including content delivery and customer experience, advertising, direct marketing (such as email and text message distribution), budget and channel management, and on the tracking side, data gathering and analysis.
Expert columns

By Jonathan Reeve of Eagle Eye
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Top players
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About Adobe
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You can read other related guides from Artificial Intelligence, Customer Data Platforms, Creative Technologies, Search Engine Optimisation, and Big Data.
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