Salesforce stories

Salesforce enters new era with Red Hat Enterprise Linux
Last week
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hybrid cloud
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digital transformation
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cx
"With Red Hat Enterprise Linux, our global IT operations will innovate faster than ever to deliver the reliable, scalable experiences our customers demand."

Building L.I.V.E. enterprises with a fusion of AI and digital transformation
Last week
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crm
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digital transformation
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cloud security
The amalgamation of L.I.V.E. Enterprises with artificial intelligence represents a pivotal step in the journey of digital transformation that any organization undertakes.

Salesforce launches next gen of its conversational AI assistant
This month
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ai
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salesforce
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digital marketing
Einstein Copilot is a new generative AI-powered conversational assistant for every Salesforce application, baked seamlessly into the flow of work.

Salesforce AI innovations boost ESG reporting in Net Zero Cloud
This month
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ai
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salesforce
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esg
Powered by Einstein, Net Zero Cloud's generative AI capabilities will suggest reliable, auto-generated responses for ESG reports.

Salesforce, Google expand partnership to drive productivity with AI
This month
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ai
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google
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productivity
The partnership will deliver new bidirectional integrations that allow customers to bring together context from Salesforce and Google Workspace.

Salesforce ecosystem, powered by AI, to create 11 million jobs
This month
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ai
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idc
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salesforce
Salesforce's partner ecosystem will create a net gain between 2022 and 2028 of more than $2 trillion in business revenues and 11.6 million jobs.

90% of Australian workers using AI tools in daily work tasks
This month
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crm
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ai
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salesforce
Australian workers say it is likely that becoming proficient in generative AI at work will result in progressing or securing a promotion in their organisation.

Salesforce to debut Data Cloud and Marketing Cloud on Hyperforce in Australia
Last month
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storage
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salesforce
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data security
"With increased emphasis on data security and storage, local data residency is imperative to help keep up to date with evolving privacy regulations."

Salesforce, Meta suffer phishing campaign that evades typical detection methods
Last month
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phishing
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cybersecurity
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salesforce
A sophisticated email phishing campaign has exploited a zero-day vulnerability in Salesforce's legitimate email services and SMTP servers.

Commvault expands its offerings on Salesforce AppExchange
Tue, 18th Jul 2023
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data protection
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digital transformation
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salesforce
Commvault's customers benefit from the security and scalability of enterprise-grade metallic data protection as a service for Salesforce sandbox environments.

Australian marketers looking to improve outcomes with generative AI
Fri, 9th Jun 2023
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digital transformation
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salesforce
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marketing
New research reveals that Australian marketers estimate generative AI will save them almost six hours of work per week the equivalent of over a month per year.

Revolent to address growing cloud skills gap in the region
Tue, 25th Apr 2023
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cloud services
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digital transformation
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salesforce
Revolent expands into New Zealand to increase Salesforce expertise in the region, starting with the customer experience transformation business Merkle.

Data reduces uncertainty and drives better decisions
Wed, 15th Mar 2023
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data analytics
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data
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salesforce
While Australian business leaders know using data is important, the vast majority are not harnessing its power for better decision-making and business results.

Salesforce launches Einstein GPT, a world first in AI CRM tech
Wed, 8th Mar 2023
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crm
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ai
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salesforce
Salesforce has officially launched Einstein GPT, the world's first generative AI CRM technology, which delivers AI-created content across key interactions.

6 things to consider when choosing accounting software on Salesforce
Wed, 1st Mar 2023
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crm
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devops
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chatbots
Businesses can get extensive use for their specific needs on the Salesforce platform. The most important thing is to find the best application for your business.

PwC acquires Salesforce consultancy Be Intelligent
Tue, 21st Feb 2023
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crm
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digital transformation
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it automation
The strategic acquisition strengthens PwC’s industry focus areas across health, social services, energy, utilities and financial services in New Zealand.

Organisational use of applications is growing, but integration remains a challenge
Thu, 16th Feb 2023
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salesforce
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mulesoft
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data siloes
New data shows that business application volumes within Australian organisations have increased nearly 10% in the past year.

Publicis Sapient acquires Tquila ANZ, expands Salesforce capabilities
Fri, 10th Feb 2023
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salesforce
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mergers and acquisitions
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publicis sapient
The acquisition will ramp up Publicis Sapient's local Salesforce capabilities, while continuing to strengthen the company's global distributed delivery model.

Vonage adds Salesforce Shield Security in its contact centre
Fri, 6th Jan 2023
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cloud services
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digital transformation
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cybersecurity
The solution adds additional business compliance and security features, optimizing customer engagement from a single platform.

Retailers remain confident in face of economic uncertainty
Thu, 15th Dec 2022
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retailers
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salesforce
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supply chain & logistics
Retailers prepared to retrain sellers for a new reality of rising inflation, supply chain bottlenecks and regulatory uncertainty.

Veeam unveils backup service on Salesforce AppExchange
Thu, 1st Dec 2022
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dr
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data
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veeam
Veeam has announced the new Veeam Backup for Salesforce on Salesforce AppExchange, designed to eliminate the risk of losing data.

Gentrack and Merkle bring Salesforce solutions to utilities
Wed, 30th Nov 2022
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crm
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digital transformation
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cx
Gentrack is a Salesforce consulting partner, and both Merkle and Gentrack have invested in integrating and implementing Salesforce's energy and utility cloud.

Salesforce shares surprising Black Friday trends and insights
Tue, 29th Nov 2022
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payment gateways
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salesforce
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online shopping
Salesforce has released its latest digital commerce data based on the spending data of 1.5 billion shoppers during the Black Friday period.

New Salesforce report sheds light on the state of marketing
Fri, 4th Nov 2022
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martech
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ai
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salesforce
According to new insights from Salesforce, 87% of marketers say their work provides greater value now than it did a year ago.