The Ultimate Guide to Customer Data Platforms
2023 edition
Overview
Also known as CDP.
Nowadays, every business must have information and data about their customers for better business results. In order to manage this in large volumes, Customer Data Platforms are both great analytical devices and powerful marketing tools.
CDPs are databases that can store and centralise first, second and third-party data. Data collected comes from the customers and is divided into several sources. CDP can collect primary data, interaction data and behavioural data.
Expert columns

By Stephen Schwalger of n3 Hub
Seven Ways to Achieve Maximum Value from a CDP Deployme...
Last week

By Kristy Malik of Lexer
Why marketers need to activate customer data in real-ti...
Last month

By Sara Coghlan of Cheetah Digital
Why QSRs need to ‘cook up’ a perfect customer loyalty s...
Tue, 11th Oct 2022

By Tim Charlesworth of SAS
The promise and reality of the Customer Data Platform
Wed, 7th Sep 2022

By Cindy Maike of Cloudera
Why cloud adoption is only the first step
Wed, 24th Aug 2022
Top players
You can read more from the top players Adobe and General Motors.
Recent news

About Privacy
Arktic Fox and Amperity reveal main concerns for market...
Last month

About Toyota
Toyota dealer group Servco leverages Amperity’s CDP sol...
Fri, 21st Apr 2023

About Partnerships
Amperity is helping Authentic get more from its data
Fri, 14th Apr 2023

About Data Protection
Investment in customer engagement drives revenue: Twili...
Thu, 30th Mar 2023

About Adobe
General Motors to utilise Adobe's Experience Cloud
Fri, 24th Mar 2023
More news

About Adobe
Adobe unveils Real-Time Customer Data Platform innovati...
Fri, 24th Mar 2023

About Data
Amperity chosen to maximise MillerKnoll's omnichannel d...
Thu, 16th Mar 2023

About Adobe
APAC organisations aren't preparing for a cookieless fu...
Wed, 15th Mar 2023

About Data
Rush to customer data platforms to drive efficient grow...
Thu, 9th Feb 2023

About Artificial Intelligence
Amperity to help Reckitt maximize and scale first-party...
Wed, 14th Dec 2022
Even more news

About Deakin University
Deakin Uni collaborates with Cloudera for better outcom...
Fri, 9th Dec 2022

About Amazon Web Services
Amperity announces marketing and advertising support fo...
Thu, 8th Dec 2022

About SnapLogic
SnapLogic announces its partnership with Snowflake
Wed, 28th Sep 2022

About Salesforce
Salesforce partners with Snowflake and introduces ‘Hire...
Fri, 16th Sep 2022

About Salesforce
Salesforce introduces new Customer 360 innovations
Thu, 15th Sep 2022
Other guides
You can read other related guides from Marketing Technologies, Big Data, Planning, Data Analytics, and Business Intelligence.
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