Zoom Virtual Agent launched to assist customers and employees
Zoom has officially launched Zoom Virtual Agent, an intelligent conversational AI and chatbot solution designed to transform customer and employee assistance.
Yahoo ConnectID continues to gain industry support in APAC
The privacy-first offering gains further ground with new partners, including Alliant, AdPredictive, and Tealium.
Supara uses Freshworks for customer support to aid eCommerce
The Supara Group, a Southeast Asian clothing company, automates responses to skyrocketing online customer queries using Freshdesk Omnichannel and Freshchat.
Amperity announces marketing and advertising support for AWS
AWS empowers advertisers and marketers to reinvent workloads with solutions to improve audience and customer data management.
Marketers struggling to make use of data - MoEngage
"Marketers have volumes of data about their customers, but they suffer from a lack of analysis and insights to use that data correctly."
Gain more control over your ad experience on Google with My Ad Center
There may also be specific ad topics you don’t want to engage with; in My Ad Center, you can choose to limit ads related to topics such as alcohol and weight loss
Data strategies shift towards real-time data - DataStax survey
The report revealed that the data race is not only heating up, but rapidly shifting toward real-time data - the data that powers in-the-moment use cases.
Marketing technologies set to increase revenues - study
Marketing leaders say that investment in new marketing technologies (MarTech) will drive significantly increased revenues.
Zero party data and the new era of 'relationship marketing'
The ideal way to engage consumers is through real-time, hyper-personalised experiences, a new eConsultancy report reveals.
Five ways marketers can satisfy their "sweet tooth" in a cookie-less world
We’ve been discussing the death of the cookie for a long time. Google announced plans to entirely phase out third-party cookies within two years.
First-party data: A reason to celebrate
For years, brands have been utilising the benefits of third-party data to acquire customers. However, what happens when the tools needed for building that database get taken away?
Australian consumers demand hyper-personalisation, new report reveals
The way to engage with consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals.
How investing in card-linked loyalty programs can improve customer retention
Customer engagement has never been more central to the retail industry than in 2021. As the market becomes increasingly crowded and consumers become more tech-savvy, their expectations have risen, meaning that retailers need to do more than ever to capture their attention.
Interview: Sitecore explains why personalisation is key to customer experience
But what does a personalised experience look like? We spoke to Sitecore’s director, commerce, Mark Johnson, to find out.
CSPs missing huge, untapped opportunity
"Communication service providers (CSPs) must take advantage of the fact that consumers are willing to share their data to get an advanced personalised experience tailored to their expectations."
Sabre looks to disrupt travel industry with new offering powered by Google's AI
"We are combining Google Cloud’s infrastructure, AI and machine-learning capabilities with Sabre’s deep travel domain knowledge to create, not next, but third-generation solutions."
Contentsquare expands ANZ presence with new offices in Melbourne and Sydney
Contentsquare has stated its plans to extend growth in the APAC region with the launch of four offices in Melbourne, Sydney, Tokyo and Singapore.
Adobe launches customer journey solution for ANZ businesses
The standalone journey orchestration engine enables organisations to use insights from the Adobe Experience Platform to create and deliver personalised interactions across any channel in real-time.
Businesses must understand the link between empathy and personalisation
Empathy and personalisation are two key modes in which businesses can gain trust with and form better relationships with customers, according to a new Genesys survey.
How to use smarter data to reach tomorrow's consumer
Organisations that understand how and why to use the data at their disposal will have a massive competitive advantage.
Gartner: Marketing personalisation can be make or break
A Gartner survey shows brands risk losing 38% of customers because of poor marketing personalisation efforts.
A digital on-ramp
We look at how signage engages people, and turns them into customers.
I'm forever blowing bubbles
One time we used bubbles to attract delegates to our stand. It was a bit of light relief.