Advertising stories - Page 6

Australian firms CHE Proximity, BizTech, and Accordant triumphed at Adobe’s 2019 APAC Partner Awards in Hong Kong, outshining regional competitors.

Businesses can waste thousands on Google Ads without clear strategies. Insight Online's Kim Voon offers tips to maximise ROI, even with limited budgets.

Thousands of popular Android apps are violating Google's policies by tracking users with persistent identifiers, according to AppCensus and Sophos.

While New Zealanders distrust digital advertising due to things like online ad fraud, it doesn’t have to be that way.

Wellington’s adtech firm Postr goes global with contracts in Indonesia, Germany, and Portugal, expanding its team and quadrupling monthly revenue.

Google has bridged the gap between DoubleClick Digital Marketing and its Google Analytics 360 Suite through a single solution.

The company has launched 'Advertising Analytics for Paid Search' in an effort to provide more clarity to paid search campaigns.

Zara's launch of its online store in Australia has caused local retailers to dramatically increase their ad spend, according to data from SEMrush.

A report from Pure SEO reveals a 31.3% rise in website visits from social media in 2017, yet experts advise a diversified digital marketing approach.

Kiwi businesses using Facebook for free will see a decrease in advertisement and follower engagement, warns a new survey by Mosh.

​Swirl Networks and AccuWeather have partnered to bring advanced, real-time weather targeting capabilities to indoor mobile location marketing.

Adobe has unveiled its new Adobe Experience Cloud, which aims to enhance customer experiences and embrace digital disruption.

If your resolution was to get your business in the spotlight and top of mind amongst a relevant audience, there’s hope for you yet.

​Who would have thought that people would be willing to download an app that displays ads on their phones? Postr has secured $3m investment into APAC.

MyRepublic has been let off by the Advertising Standards Authority, after a complaint about a promo that was 'in very poor taste'.

Facebook Blueprint, the e-learning platform for marketers, has reached one million course enrolments and is expanding its programme.

Despite the fact you downloaded Adblock to block adverts, you're now back at square one, as they will soon display ads they deem as 'good'.

Huge changes are afoot about how Google's search listings and ads will operate from October, and some fear it will have adverse effects for SMEs.

New Zealand app Postr rewards users with free mobile data for viewing lockscreen adverts. Plans to expand into Southeast Asia.

Marketing a product that customers don’t particular want or like can be a real slog. But when the inverse is true, marketing becomes a pleasure.