Advertising stories - Page 4
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Outdoor advertisers using smart technology to reach more customers
Tue, 13th Dec 2022
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surveillance
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smart home
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facial recognition
Technology that lets outdoor advertisers track people in the street is spreading, though the marketing industry says it is at pains not to invade privacy.
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Amperity announces marketing and advertising support for AWS
Thu, 8th Dec 2022
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data analytics
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digital transformation
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hyperscale
AWS empowers advertisers and marketers to reinvent workloads with solutions to improve audience and customer data management.
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Granulate announces support for AWS Advertising & Marketing
Tue, 6th Dec 2022
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devops
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hyperscale
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public cloud
Granulate partners with AWS Advertising & Marketing to accelerate advertising and marketing transformation, simplifying processes for industry customers.
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iion releases new adtech offering for the gaming space
Thu, 24th Nov 2022
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gaming
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digital entertainment
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online marketing
Adtech company iion has recently debuted immersiion, a first-of-its-kind self-serve advertising platform that's purpose-built for the gaming ecosystem.
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Bonsey Jaden Group appoints Daniel Loo as Regional Executive Creative Director
Fri, 7th Oct 2022
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digital media
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malaysia
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advertising
The company has bolstered its leadership team across the Southeast Asian region with the appointment of Daniel Loo as Regional Executive Creative Director.
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Bonsey Jaden Group appoints Marvin Duval as Head of Strategy
Fri, 23rd Sep 2022
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advertising
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leadership
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collaboration
Digital brand agency Bonsey Jaden appoints Marvin Duval as Head of Strategy to expand and bolster its leadership in the Asia-Pacific region.
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Classiscam threat expands to target leading platforms in Singapore
Thu, 11th Aug 2022
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fintechs
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advanced persistent threat protection
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email security
Researchers at Group-IB have uncovered that Classiscam, a sophisticated scam-as-a-service operation, has expanded to Singapore.
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Google NZ numbers show strong comprehensive profit increase
Thu, 4th Aug 2022
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martech
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google
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advertising
The latest financial report from Google New Zealand Limited has revealed an increase in total comprehensive profit of over $NZD 7 million.
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Privacy, data ethics and the ‘seismic shift’ in consumer trust
Thu, 4th Aug 2022
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martech
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fintechs
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market
Aussie consumers have low levels of trust for advertising, but will pay more to purchase from a trusted brand, a new report from Cheetah Digital reveals.
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Comedy legend Jimeoin fronts Epson advertising campaign in NZ and Australia
Mon, 1st Aug 2022
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supply chain systems
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cleantech
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sustainability
According to Epson the company’s EcoTank models now account for 74% of all printers sold in the category in New Zealand, alone.
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Criteo appoints Manuela Cadd as regional go-to-market director in Australia & New Zealand
Fri, 6th May 2022
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advertising
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digital advertising
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nz
Manuela Cadd joins Criteo as regional go-to-market director for ANZ. Criteo has expanded its team in the region due to identified market potential.
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Criteo appoints Manuela Cadd as Regional go-to-market director
Fri, 6th May 2022
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nz
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advertising
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collaboration
Criteo expands in Australia and New Zealand with the appointment of Manuela Cadd as regional go-to-market director, adding to its growing team.
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Smith Brothers Media wins big at Horizon Interactive Awards
Mon, 2nd May 2022
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martech
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awards
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advertising
Smith Brothers Media (SBM) has won multiple awards at the international Horizon Interactive Awards for their video, advertising, and website design projects.
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What does all the online advertising jargon actually mean?
Sun, 1st May 2022
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advertising
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techday
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faq
Online advertising is full of complicated jargon that sometimes need a bit of an explanation. Here's our guide to help those in need.
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Why digital advertising is dead at TechDay
Sun, 1st May 2022
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digital signage
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advertising
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techday
TechDay is phasing out advertising due to 48% of readers using ad blockers & low click-through rates. Native advertising is the answer.
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Moloco launches updates to Cloud Demand-Side Platform
Tue, 19th Apr 2022
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ai
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ml
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advertising
The latest updates focus on improving performance through intelligent budget allocation, automating workflows through smart campaign UI/UX, and ad creation.
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Australian consumers demand hyper-personalisation, new report reveals
Thu, 31st Mar 2022
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data analytics
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cx
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martech
The way to engage with consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals.
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App and social media usage numbers soar in Australia
Fri, 11th Feb 2022
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apps
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advertising
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social media
Social media and general app usage has soared in Australia, with new figures revealing 83% of Australians are now on some form of social media.
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Study: Rideshare apps hungry for customers personal data
Fri, 28th Jan 2022
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data privacy
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uber
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advertising
Data has revealed the most data-hungry rideshare apps on the market, along with other surprising results around their safety and reliability.
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Carousell launches reCommerce ad buying platform as alternative to 'walled gardens'
Mon, 24th Jan 2022
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digital marketing
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advertising
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carousell media group
Carousell Media Group launches reCommerce programmatic buying platform to challenge Facebook and Google's dominance in advertising.