IT Brief Asia - Technology news for CIOs & IT decision-makers

Advertising stories - Page 4

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Google sending relief to thousands of SMBs across ANZ
Fri, 29th May 2020
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wfh
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advertising
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google
Google has this week rolled out a Google Ad credit scheme, available to all SMBs with active accounts over the past year.
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New marketing technology consultancy STITCH launches
Tue, 15th Oct 2019
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cx
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martech
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digital advertising
STITCH consultancy aims to transform marketing with strategy, tech, and data-focus in New Zealand.
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Arq Group improves customers' reach with Microsoft Advertising
Tue, 13th Aug 2019
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microsoft
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partner programmes
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advertising
The new partnership will enable Arq Group to deliver more targeted, personalised and timely connections for customers.
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NZ digital advertising revenue reaches $275m in Q1
Mon, 22nd Jul 2019
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digital signage
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pro av
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advertising
Search advertising was the most popular advertising medium, accounting for 63.3% of total advertising revenue.
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Aussies on top at Adobe’s 2019 APAC partner awards
Wed, 27th Feb 2019
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martech
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partner programmes
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creative technologies
Adobe honours APAC partners; Aussies shine in top awards.
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How to make Google Ads campaigns work for your business
Tue, 26th Feb 2019
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google
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advertising
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ndi
SMEs bleed cash on poorly-managed Google Ads, lacking clear strategy, says Insight Online.
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Popular Android apps track users and violate Google's policies
Wed, 20th Feb 2019
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smartphones
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technology gifts
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advertising
Report: 24,000 Android apps violate privacy by misusing Advertising ID, despite Google policies.
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Digital advertising not a 'black hole' of distrust, says marketing expert
Fri, 23rd Nov 2018
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martech
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digital signage
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pro av
While New Zealanders distrust digital advertising due to things like online ad fraud, it doesn’t have to be that way.
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Wellington adtech firm Postr goes global
Thu, 20th Sep 2018
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martech
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commerce systems
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postr
NZ's Postr secures big telco deals with unique ad-tech on phone lockscreens.
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Google Marketing Platform bridges gap between analytics & marketing
Mon, 30th Jul 2018
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google
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digital marketing
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advertising
Google has bridged the gap between DoubleClick Digital Marketing and its Google Analytics 360 Suite through a single solution.
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Adobe brings analytics to paid search campaigns with new integrations
Fri, 18th May 2018
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big data
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bi
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data analytics
The company has launched 'Advertising Analytics for Paid Search' in an effort to provide more clarity to paid search campaigns.
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Online retail giant’s Australia launch shakes local market
Tue, 1st May 2018
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martech
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seo
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advertising
Zara's launch of its online store in Australia has caused local retailers to dramatically increase their ad spend, according to data from SEMrush.
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Report: Is social media marketing worth the hype?
Mon, 23rd Apr 2018
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bi
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big data
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data analytics
NZ report: Social media drives 31% more site visits, with Facebook leading the surge in digital marketing.
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Luck running out for Kiwi companies using Facebook for free
Mon, 13th Nov 2017
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facebook
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advertising
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social media
Kiwi businesses using Facebook for free will see a decrease in advertisement and follower engagement, warns a new survey by Mosh.
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Advertising about to get a whole lot more targeted with new partnership
Mon, 15th May 2017
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partner programmes
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weather
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advertising
​Swirl Networks and AccuWeather have partnered to bring advanced, real-time weather targeting capabilities to indoor mobile location marketing.
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Adobe launches Experience cloud; announces collaboration with Microsoft
Mon, 3rd Apr 2017
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microsoft
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bi
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big data
Adobe has unveiled its new Adobe Experience Cloud, which aims to enhance customer experiences and embrace digital disruption.
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New year, new you? How to get your business in the spotlight
Wed, 25th Jan 2017
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martech
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digital marketing
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advertising
If your resolution was to get your business in the spotlight and top of mind amongst a relevant audience, there’s hope for you yet.
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An app for ads on your phone? Kiwi company spreads its wings
Tue, 17th Jan 2017
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martech
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postr
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advertising
​Who would have thought that people would be willing to download an app that displays ads on their phones? Postr has secured $3m investment into APAC.
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MyRepublic's Halloween promo narrowly escapes death by complaint
Mon, 12th Dec 2016
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broadband
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advertising
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myrepublic
MyRepublic has been let off by the Advertising Standards Authority, after a complaint about a promo that was 'in very poor taste'.
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Facebook Blueprint for marketers hits 1 million enrolments; launches new features
Thu, 15th Sep 2016
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partner programmes
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social media
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advertising
Facebook Blueprint, the e-learning platform for marketers, has reached one million course enrolments and is expanding its programme.
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Grumpy Tech Guy: Isn’t that ironic - Adblock to display adverts
Wed, 14th Sep 2016
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advertising
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adblock
Despite the fact you downloaded Adblock to block adverts, you're now back at square one, as they will soon display ads they deem as 'good'.
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Google's ad listings are about to change: Here's what your SMB needs to know
Tue, 23rd Aug 2016
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google
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advertising
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sales
Huge changes are afoot about how Google's search listings and ads will operate from October, and some fear it will have adverse effects for SMEs.
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Postr : Earn rewards for adverts on your lockscreen
Mon, 27th Jun 2016
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smartphones
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technology gifts
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advertising
New Zealand app Postr rewards users with free mobile data for viewing lockscreen adverts. Plans to expand into Southeast Asia.
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Is your product the new form of marketing?
Wed, 20th Apr 2016
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gartner
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digital marketing
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advertising
Marketing a product that customers don’t particular want or like can be a real slog. But when the inverse is true, marketing becomes a pleasure.