Advertising stories - Page 5
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Criteo appoints Manuela Cadd as regional go-to-market director in Australia & New Zealand
Fri, 6th May 2022
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advertising
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digital advertising
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nz
Manuela Cadd joins Criteo as regional go-to-market director for ANZ. Criteo has expanded its team in the region due to identified market potential.
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Criteo appoints Manuela Cadd as Regional go-to-market director
Fri, 6th May 2022
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nz
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advertising
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collaboration
Criteo expands in Australia and New Zealand with the appointment of Manuela Cadd as regional go-to-market director, adding to its growing team.
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Smith Brothers Media wins big at Horizon Interactive Awards
Mon, 2nd May 2022
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martech
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awards
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advertising
Smith Brothers Media (SBM) has won multiple awards at the international Horizon Interactive Awards for their video, advertising, and website design projects.
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Why digital advertising is dead at TechDay
Sun, 1st May 2022
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digital signage
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advertising
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techday
TechDay is phasing out advertising due to 48% of readers using ad blockers & low click-through rates. Native advertising is the answer.
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What does all the online advertising jargon actually mean?
Sun, 1st May 2022
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advertising
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techday
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faq
Online advertising is full of complicated jargon that sometimes need a bit of an explanation. Here's our guide to help those in need.
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Moloco launches updates to Cloud Demand-Side Platform
Tue, 19th Apr 2022
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ai
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ml
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advertising
The latest updates focus on improving performance through intelligent budget allocation, automating workflows through smart campaign UI/UX, and ad creation.
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Australian consumers demand hyper-personalisation, new report reveals
Thu, 31st Mar 2022
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data analytics
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cx
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martech
The way to engage with consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals.
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App and social media usage numbers soar in Australia
Fri, 11th Feb 2022
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apps
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advertising
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social media
Social media and general app usage has soared in Australia, with new figures revealing 83% of Australians are now on some form of social media.
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Study: Rideshare apps hungry for customers personal data
Fri, 28th Jan 2022
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data privacy
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uber
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advertising
Data has revealed the most data-hungry rideshare apps on the market, along with other surprising results around their safety and reliability.
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Carousell launches reCommerce ad buying platform as alternative to 'walled gardens'
Mon, 24th Jan 2022
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digital marketing
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advertising
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carousell media group
Carousell Media Group launches reCommerce programmatic buying platform to challenge Facebook and Google's dominance in advertising.
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Snowflake launches Media Data Cloud, a collaboration tool for media and advertising
Wed, 20th Oct 2021
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data analytics
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martech
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risk & compliance
Snowflake has launched Media Data Cloud, allowing businesses to unlock data for identity, insights, activation and measurement in the advertising industry.
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Twitter trials new advertising system in tweet conversations
Mon, 18th Oct 2021
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advertising
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social media
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twitter
Twitter tests new ad format, inserting ads under tweet replies, offering more opportunities for businesses and more ad saturation for users.
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The Trade Desk launches media trading platform for online marketers
Tue, 13th Jul 2021
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digital marketing
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advertising
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the trade desk
The Trade Desk Australia and New Zealand general manager James Bayes says that the news will help local marketers in ANZ deliver better results.
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How CleverTap can fuel your organisation's growth and drive customer retention
Thu, 27th Aug 2020
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martech
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digital marketing
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advertising
CleverTap offers a range of marketing solutions including behavioural analytics, campaign optimisation, messaging channels, product experiences, and more.
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3.96 billion people now use social media
Mon, 27th Jul 2020
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advertising
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social media
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hootsuite
Over 3.9 billion people now use social media, with COVID-19 lockdowns contributing to the rise in usage, according to a report by Hootsuite and We Are Social.
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Advertisers modelling GFC behaviour as Facebook ad costs tank and Google Ads rise
Wed, 1st Jul 2020
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advertising
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digital advertising
New Zealand advertisers are prioritizing performance advertising over brand advertising, says digital marketing agency Insight Online.
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Google sending relief to thousands of SMBs across ANZ
Fri, 29th May 2020
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hybrid & remote work
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wfh
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advertising
Google has this week rolled out a Google Ad credit scheme, available to all SMBs with active accounts over the past year.
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New marketing technology consultancy STITCH launches
Tue, 15th Oct 2019
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martech
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cx
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digital advertising
Auckland-based STITCH launches to aid businesses in enhancing customer experiences, utilising data and marketing tech. Led by Adnan Khan and Simon Wedde.
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Arq Group improves customers' reach with Microsoft Advertising
Tue, 13th Aug 2019
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partner programmes
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microsoft
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advertising
The new partnership will enable Arq Group to deliver more targeted, personalised and timely connections for customers.
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NZ digital advertising revenue reaches $275m in Q1
Mon, 22nd Jul 2019
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digital signage
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advertising
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iab
Search advertising was the most popular advertising medium, accounting for 63.3% of total advertising revenue.