Advertising stories - Page 5

Manuela Cadd joins Criteo as regional go-to-market director for ANZ. Criteo has expanded its team in the region due to identified market potential.

Criteo expands in Australia and New Zealand with the appointment of Manuela Cadd as regional go-to-market director, adding to its growing team.

Smith Brothers Media (SBM) has won multiple awards at the international Horizon Interactive Awards for their video, advertising, and website design projects.

TechDay is phasing out advertising due to 48% of readers using ad blockers & low click-through rates. Native advertising is the answer.

Online advertising is full of complicated jargon that sometimes need a bit of an explanation. Here's our guide to help those in need.

The latest updates focus on improving performance through intelligent budget allocation, automating workflows through smart campaign UI/UX, and ad creation.

The way to engage with consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals.

Social media and general app usage has soared in Australia, with new figures revealing 83% of Australians are now on some form of social media.

Data has revealed the most data-hungry rideshare apps on the market, along with other surprising results around their safety and reliability.

Carousell Media Group launches reCommerce programmatic buying platform to challenge Facebook and Google's dominance in advertising.

Snowflake has launched Media Data Cloud, allowing businesses to unlock data for identity, insights, activation and measurement in the advertising industry.

Twitter tests new ad format, inserting ads under tweet replies, offering more opportunities for businesses and more ad saturation for users.

The Trade Desk Australia and New Zealand general manager James Bayes says that the news will help local marketers in ANZ deliver better results.

CleverTap offers a range of marketing solutions including behavioural analytics, campaign optimisation, messaging channels, product experiences, and more.

Over 3.9 billion people now use social media, with COVID-19 lockdowns contributing to the rise in usage, according to a report by Hootsuite and We Are Social.

New Zealand advertisers are prioritizing performance advertising over brand advertising, says digital marketing agency Insight Online.

Google has this week rolled out a Google Ad credit scheme, available to all SMBs with active accounts over the past year.

Auckland-based STITCH launches to aid businesses in enhancing customer experiences, utilising data and marketing tech. Led by Adnan Khan and Simon Wedde.

The new partnership will enable Arq Group to deliver more targeted, personalised and timely connections for customers.

Search advertising was the most popular advertising medium, accounting for 63.3% of total advertising revenue.