Advertising stories - Page 2
Comedy legend Jimeoin fronts Epson advertising campaign in NZ and Australia
According to Epson the company’s EcoTank models now account for 74% of all printers sold in the category in New Zealand, alone.
Smith Brothers Media wins big at Horizon Interactive Awards
Smith Brothers Media (SBM) has won multiple awards at the international Horizon Interactive Awards for their video, advertising, and website design projects.
FAQ: TechDay advertising specifications
Here we run through TechDay advertising specs, including ad types, file types, dimensions, and more.
What does all the online advertising jargon actually mean?
Online advertising is full of complicated jargon that sometimes need a bit of an explanation. Here's our guide to help those in need.
Why digital advertising is dead at TechDay
TechDay is phasing out advertising due to 48% of readers using ad blockers & low click-through rates. Native advertising is the answer.
Moloco launches updates to Cloud Demand-Side Platform
The latest updates focus on improving performance through intelligent budget allocation, automating workflows through smart campaign UI/UX, and ad creation.
Australian consumers demand hyper-personalisation, new report reveals
The way to engage with consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals.
App and social media usage numbers soar in Australia
Social media and general app usage has soared in Australia, with new figures revealing 83% of Australians are now on some form of social media.
Study: Rideshare apps hungry for customers personal data
Data has revealed the most data-hungry rideshare apps on the market, along with other surprising results around their safety and reliability.
Carousell launches reCommerce ad buying platform as alternative to 'walled gardens'
Carousell Media Group launches reCommerce programmatic buying platform to challenge Facebook and Google's dominance in advertising.
Snowflake launches Media Data Cloud, a collaboration tool for media and advertising
Snowflake has launched Media Data Cloud, allowing businesses to unlock data for identity, insights, activation and measurement in the advertising industry.
Twitter trials new advertising system in tweet conversations
Twitter tests new ad format, inserting ads under tweet replies, offering more opportunities for businesses and more ad saturation for users.
The Trade Desk launches media trading platform for online marketers
The Trade Desk Australia and New Zealand general manager James Bayes says that the news will help local marketers in ANZ deliver better results.
How CleverTap can fuel your organisation's growth and drive customer retention
CleverTap offers a range of marketing solutions including behavioural analytics, campaign optimisation, messaging channels, product experiences, and more.
3.96 billion people now use social media
Over 3.9 billion people now use social media, with COVID-19 lockdowns contributing to the rise in usage, according to a report by Hootsuite and We Are Social.
Advertisers modelling GFC behaviour as Facebook ad costs tank and Google Ads rise
New Zealand advertisers are prioritizing performance advertising over brand advertising, says digital marketing agency Insight Online.
Google sending relief to thousands of SMBs across ANZ
Google has this week rolled out a Google Ad credit scheme, available to all SMBs with active accounts over the past year.
New marketing technology consultancy STITCH launches
STITCH consultancy aims to transform marketing with strategy, tech, and data-focus in New Zealand.
Arq Group improves customers' reach with Microsoft Advertising
The new partnership will enable Arq Group to deliver more targeted, personalised and timely connections for customers.
NZ digital advertising revenue reaches $275m in Q1
Search advertising was the most popular advertising medium, accounting for 63.3% of total advertising revenue.
Aussies on top at Adobe’s 2019 APAC partner awards
Three of the five awards were given to Australian companies at the 2019 ceremony held in Hong Kong.
How to make Google Ads campaigns work for your business
Some businesses tend to run a campaign for two or three months and waste a lot of money in the process.
Popular Android apps track users and violate Google's policies
Google has reportedly taken action against some of the violators.
Digital advertising not a 'black hole' of distrust, says marketing expert
While New Zealanders distrust digital advertising due to things like online ad fraud, it doesn’t have to be that way.