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Amazon Ads veteran Ed Dinichert joins TripleLift as CRO
Wed, 29th Mar 2023

Ed Dinichert, a veteran of Amazon Ads, has been appointed as Chief Revenue Officer at TripleLift, a digital media platform that is striving to enhance advertising across every platform. His appointment comes at a critical point for the company and the wider digital ad sector, where new data privacy requirements, evolving platform influence, and a shift towards connected TV and retail media networks indicate a significant level of current and future change.

During his tenure at Amazon, Dinichert helped the company establish itself as one of the top five global advertising platforms. He launched and piloted the Ad Tech Sales and Services teams at the tech giant, while also overseeing Amazon DSP, Amazon Marketing Cloud, and Sizmek Ad Suite adoption. He also headed up the Amazon Ads team in France as its Country Director. Dinichert is excited to continue his work in the advertising sector, having spent years contributing to the success of one of the world's most significant digital platforms.

TripleLift, best known for its founding Native Ads product and its excellent customer service, has been evolving over the last five years. The company has tailored its offerings towards CTV, online video, display, and first-party targeting through innovative solutions and high-impact creative ad formats. The company's unique technology also helps retailers grow their media networks across the web, given the high bar for creative, enhanced measurements, and privacy requirements. Recently, TripleLift applied its technology to provide better shopping experiences that are bolstered by digital advertising campaigns.

With Dinichert taking the reins at TripleLift, the company can continue working as a central position in the ecosystem where all constituents win. According to Dave Clark, CEO at TripleLift, Dinichert's appointment could not have come at a better time. Dinichert has a great track record of putting customers first and is a uniquely talented leader. Having started at Amazon, Dinichert says that he is no stranger to programmatic media and plans to utilize the voice of TripleLift's excellent customer base to cultivate transformation within the sector.