Advertising stories - Page 3
Exclusive: How Bonzai is changing the digital advertising industry
Fri, 22nd Dec 2023
#
saas
#
martech
#
online marketing
Bonzai's CEO Rahul Pandey shares insights on the company's decade-long journey and plans for global expansion in digital advertising.
Businesses battle inflation, delaying tech investments
Wed, 20th Dec 2023
#
edutech
#
data analytics
#
advanced persistent threat protection
Inflation leads to Australian firms postponing tech investments as 90% grapple with deteriorating cash flows, says Endava study.
GetGloby partners with Aleph Group for AI-driven global ad localisation
Fri, 15th Dec 2023
#
ai
#
communication
#
adtech
GetGloby has partnered with Aleph Group to provide AI-driven ad localisation, aiming to communicate effectively with global audiences.
AI, e-commerce and Advertising: Key trends you need to know
Wed, 13th Dec 2023
#
ai
#
crm
#
advertising
As we step into 2024, the world of advertising is gearing up for some exciting opportunities for publishers, advertisers and consumers alike.
Australian startup Leonardo.Ai raises AU$47m to revolutionise art ecosystems
Tue, 12th Dec 2023
#
public cloud
#
hyperscale
#
advertising
Australian tech startup Leonardo.Ai raises AUD $47m to transform the art industry, after attracting seven million global users.
Yahoo Advertising unveils Yahoo Blueprint, their new AI Suite
Wed, 6th Dec 2023
#
martech
#
ai
#
ml
Yahoo Advertising introduces Yahoo Blueprint, an AI suite designed to enhance ad campaign results on their DSP platform.
The future of media and advertising: Key trends you need to know
Wed, 6th Dec 2023
#
omnichannel
#
martech
#
ai
From free ad streaming TV's (FAST) exponential growth to the impact of AI in advertising, Let's look at some strategic shifts poised to define the year ahead.
Waitrose partners with CitrusAd to revamp its advertising strategy
Tue, 7th Nov 2023
#
cx
#
martech
#
online marketing
Waitrose has teamed up with CitrusAd to overhaul its online advertising strategy, promising personalised ads for customers.
Yahoo partners with LiveRamp to boost advertising reach and interoperability
Mon, 23rd Oct 2023
#
martech
#
cx
#
yahoo
Yahoo is expanding its partnership with data collaboration platform LiveRamp to enhance advertising reach and interoperability.
Industry Expert Darren Singer Joins ITG as CFO to Drive Global Expansion
Wed, 27th Sep 2023
#
edutech
#
partner programmes
#
advertising
Industry expert appointed CFO to drive global expansion for Inspired Thinking Group, a leading marketing services company.
Gopuff launches ad platform to tap into billion-dollar market
Wed, 30th Aug 2023
#
commerce
#
uk
#
advertising
Gopuff has launched its Ads platform in the UK, giving brands the chance to target high-intent customers while they shop.
Consumer experience: Is it forgotten in the Retail Media frenzy?
Tue, 22nd Aug 2023
#
data analytics
#
cx
#
martech
Ultimately, it’s about the consumer experience. When we put the individual shopper at the centre of the advertising, everyone wins.
.webp)
Matt Batten Joins Five by Five as New ECD
Tue, 22nd Aug 2023
#
gaming
#
digital entertainment
#
advertising
Five by Five appoints Matt Batten as new Executive Creative Director. Expansion plans set to strengthen agency's presence in Australia.
BlackBerry appoints Neelam Sandhu as CMO
Fri, 18th Aug 2023
#
smartphones
#
cybersecurity
#
social media
BlackBerry appoints Neelam Sandhu as Chief Marketing Officer, responsible for leading marketing and corporate sustainability efforts.
Public AI debuts its AI-assisted ad creation in Australia
Thu, 17th Aug 2023
#
martech
#
quantum computing
#
ai
The UK company debuts generative AI platform in Australia, envisioning quantum advancements in digital ad campaigns.
LiveRamp and Pinterest enhance advertisement opportunities
Thu, 10th Aug 2023
#
partner programmes
#
activation
#
pinterest
LiveRamp expands partnership with Pinterest to offer global integration for advertisers, reaching audiences seamlessly on Pinterest's platform.
Majority of Australians concerned about AI adoption at work
Tue, 1st Aug 2023
#
ai
#
advertising
#
digital adoption
Majority of Australians worried about impact of AI in the workplace, with leaders and workers showing a disconnect, reveals research.
87% of ad professionals believe automation can improve profitability
Fri, 21st Jul 2023
#
it automation
#
it professionals
#
productivity
Automation can modernize businesses and make them more profitable, according to research by Theorem and Hypothesis Group.
A contemporary technological solution for modern marketing
Fri, 14th Jul 2023
#
digital transformation
#
crm
#
ai
For marketers to stay on top of their game, they are increasingly embracing the technology of today to give them a creative or operational edge.
APAC marketers welcoming end of third-party cookies - report
Wed, 5th Jul 2023
#
advertising
#
cookies
#
digital marketing
APAC marketers embrace the phase-out of third-party cookies, recognizing the value of zero and first-party data, says Twilio research.