Advertising stories - Page 3
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Gopuff launches ad platform to tap into billion-dollar market
Wed, 30th Aug 2023
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commerce
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uk
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advertising
Gopuff has launched its Ads platform in the UK, giving brands the chance to target high-intent customers while they shop.
![Story image](../../../../../uploads/story/2023/08/22/preview_Alban_Villani_portrait.webp)
Consumer experience: Is it forgotten in the Retail Media frenzy?
Tue, 22nd Aug 2023
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data analytics
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cx
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martech
Ultimately, it’s about the consumer experience. When we put the individual shopper at the centre of the advertising, everyone wins.
![Story image](../../../../../uploads/story/2023/08/22/preview_Matt_Batten(2).webp)
Matt Batten Joins Five by Five as New ECD
Tue, 22nd Aug 2023
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gaming
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digital entertainment
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advertising
Five by Five appoints Matt Batten as new Executive Creative Director. Expansion plans set to strengthen agency's presence in Australia.
![Story image](../../../../../uploads/story/2023/08/19/preview_Neelam_Sandhu.webp)
BlackBerry appoints Neelam Sandhu as CMO
Fri, 18th Aug 2023
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smartphones
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cybersecurity
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social media
BlackBerry appoints Neelam Sandhu as Chief Marketing Officer, responsible for leading marketing and corporate sustainability efforts.
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Public AI debuts its AI-assisted ad creation in Australia
Thu, 17th Aug 2023
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martech
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quantum computing
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ai
The UK company debuts generative AI platform in Australia, envisioning quantum advancements in digital ad campaigns.
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LiveRamp and Pinterest enhance advertisement opportunities
Thu, 10th Aug 2023
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partner programmes
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activation
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pinterest
LiveRamp expands partnership with Pinterest to offer global integration for advertisers, reaching audiences seamlessly on Pinterest's platform.
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Majority of Australians concerned about AI adoption at work
Tue, 1st Aug 2023
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ai
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advertising
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digital adoption
Majority of Australians worried about impact of AI in the workplace, with leaders and workers showing a disconnect, reveals research.
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87% of ad professionals believe automation can improve profitability
Fri, 21st Jul 2023
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it automation
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it professionals
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productivity
Automation can modernize businesses and make them more profitable, according to research by Theorem and Hypothesis Group.
![Story image](../../../../../uploads/story/2023/07/14/preview_GettyImages-1325079945.webp)
A contemporary technological solution for modern marketing
Fri, 14th Jul 2023
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digital transformation
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crm
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ai
For marketers to stay on top of their game, they are increasingly embracing the technology of today to give them a creative or operational edge.
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APAC marketers welcoming end of third-party cookies - report
Wed, 5th Jul 2023
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digital marketing
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advertising
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cookies
APAC marketers embrace the phase-out of third-party cookies, recognizing the value of zero and first-party data, says Twilio research.
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Exclusive: CitrusAd highlights the importance of retail media
Wed, 7th Jun 2023
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branding
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online shopping
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advertising
CitrusAd is a leading retail media platform used globally. TechDay interviewed Alban Villani, CitrusAd's Regional CEO for EMEA, to find out more.
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Visual comms methods the most efficient, says Canva report
Mon, 24th Apr 2023
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advertising
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branding
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digital marketing
Canva has released a new report, finding that 90% of business leaders believe visual communication methods increase efficiency.
![Story image](../../../../../uploads/story/2023/04/21/preview_GettyImages-1369133274.webp)
Secureworks has discovered malware in online advertising
Fri, 21st Apr 2023
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advanced persistent threat protection
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endpoint protection
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edr
Secureworks has found that Bumblebee malware is being spread through malicious online advertising, such as Google ads.
![Story image](../../../../../uploads/story/2023/04/03/preview_01_Superloop-Hero-image.webp)
Superloop’s first TV ad campaign targets big league telcos
Mon, 3rd Apr 2023
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martech
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superloop
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branding
Superloop has launched a new brand campaign, Refresh Your Internet, marking its position as a genuine challenger brand in the Australian ISP market.
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Amazon Ads veteran Ed Dinichert joins TripleLift as CRO
Wed, 29th Mar 2023
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data privacy
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customer service
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advertising
TripleLift, a digital media platform, appoints Amazon Ads veteran, Ed Dinichert, as its new Chief Revenue Officer to enhance advertising across every platform.
![Story image](../../../../../uploads/story/2023/03/07/preview_1657900227632.webp)
The progressive evolution of the eCommerce experience
Tue, 7th Mar 2023
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martech
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cx
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online shopping
Shopping is not solely the purchase of a good but involves an attachment to the product, a secret weapon for the informed retailer armed with shoppable video.
![Story image](../../../../../uploads/story/2023/02/03/preview_GettyImages-1408387701.webp)
New research finds Facebook lost ad market share in Q4 2022
Fri, 3rd Feb 2023
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advertising
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social media
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meta
New research from digital intelligence platform Similarweb has found that Facebook lost ad market share in the fourth quarter of 2022.
![Story image](../../../../../uploads/story/2023/01/27/preview_GettyImages-914622716.webp)
Amplified Intelligence launches next-gen media planning aid
Fri, 27th Jan 2023
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data analytics
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planning
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ai
The newest iteration of attentionPLAN product allows leveraging the largest global human attention dataset to increase media spend efficiency.
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KYND appoints new Chairman of the Board, predecessor retires
Fri, 20th Jan 2023
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data analytics
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partner programmes
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healthtech
KYND appoints Dave Moreau as Chairman of the Board, with over 30 years of experience in media services and tech sectors, to support its growth journey.
![Story image](../../../../../uploads/story/2023/01/19/preview_Jim-Lee-press2.webp)
Two new appointments to Paessler’s Asia Pacific team
Thu, 19th Jan 2023
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saas
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digital transformation
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iot
Paessler continues to grow in APAC with new hires Jim Lee, Business Development Manager, and Tommy Lok, Director of Technical Services.