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Westcon-Comstor unveils 'Partner Insights' data analysis tool
Tue, 2nd Apr 2024

Westcon-Comstor, a specialist technology distributor, has revealed a new data analysis tool dubbed 'Partner Insights'. This innovative tool is designed to empower partners to leverage data as a core component of their growth strategy, offering a comprehensive overview of transactional data to optimise operations and effectively track trends.

Whether by geography or product type, Partner Insights enables businesses to gain actionable insights tailored to their unique requirements. This tool will sit within Westcon-Comstor's PartnerCentral digital platform, a marketplace that eases the tasks of partners. The platform enables them to monitor key performance metrics closely, fostering the integration of a data-driven approach within their performance analysis.

The key use cases of Partner Insights include monitoring the evolving balance of hardware versus software services and expenditures over time with Westcon-Comstor. A beneficial feature of this tool is its ability to compare vendor growth and performance against prevailing industry standards. This comparison opens up possibilities for nuanced insights into business operations, in turn leading to augmented efficiency and resource allocation.

This announcement was made soon after the publication of Westcon-Comstor's 'Bridging the Gap' research report, revealing the challenges for partners amidst their adaptation to recurring revenue models. The most pressing challenge was found to be the accessibility of relevant data. More than half of the surveyed partners, 59% to be precise, staunchly agreed that the utilisation of data-led insights is the way forward for the sphere of distribution.

Patrick Aronson, Chief Marketing Officer and APAC Executive Vice President at Westcon-Comstor, stated, "We know from our research that many partners are wrestling with how to use the data they have at their fingertips to transform and grow their business, and our aim in launching Partner Insights is to help overcome these challenges."

Aronson reasserted the effectiveness of providing a single, authentic source for transactional data: "By providing a single source of truth for transactional data, we are empowering partners to make more informed decisions, optimise their operations and compete effectively as they look to accelerate their journey to an everything-as-a-service (XaaS) future. We are excited to be taking our data offering to the next level for our partners around the world." 

In an attempt to stimulate the journey towards an 'everything-as-a-service' (XaaS) future, Aronson expressed his excitement about promoting this advanced data offering for partners worldwide. The tool is accessible to all Westcon-Comstor partners through PartnerCentral without any consideration of size or location.

With the introduction of Partner Insights, Westcon-Comstor is revolutionising how partners harness data to drive growth and innovation. By providing a centralised platform for accessing and analysing transactional data, Westcon-Comstor empowers partners of all sizes and locations to make informed decisions, optimise operations, and navigate the evolving digital distribution landscape. As businesses continue their journey towards an 'everything-as-a-service' future, Partner Insights is a testament to Westcon-Comstor's commitment to facilitating their partners' success in an increasingly data-driven world.