Tim Mason stories
Tim Mason writes extensively about innovations and strategic developments within retail and loyalty programs, focusing on how technology, especially artificial intelligence, is transforming customer engagement. His stories explore partnerships between major retailers and tech firms, shedding light on how AI and personalized promotions can enhance consumer experiences and loyalty.
By following Tim Mason's work, readers can gain insights into emerging trends like omni-channel retailing, AI-driven marketing strategies, and the evolving landscape of loyalty programs. His coverage provides valuable perspectives on how retailers are adapting to shifting consumer behaviors and leveraging data-driven approaches to strengthen customer relationships.
How Innovative Loyalty Programs Boost Customer Retention
Mon, 19th Feb 2024
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cx
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martech
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subscriptions
Retail subscriptions have proven to be key in fostering enduring brand loyalty and customer retention, responding to changing consumer behaviours and economic shifts.
Eagle Eye Group appoints first Chief Artificial Intelligence Officer
Thu, 14th Dec 2023
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data analytics
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martech
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cdp
Eagle Eye Group hires Jean-Matthieu Schertzer as its first Chief AI Officer, aiming to bolster AI-driven personalised retail promotions.
Retail experts launch new edition of omnichannel retail handbook
Fri, 15th Sep 2023
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cx
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martech
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omnichannel
The second edition of the best-selling retail handbook, Omnichannel Retail, is now available in the UK and for pre-order in other markets.
How to win customer loyalty in the age of AI
Tue, 22nd Aug 2023
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public cloud
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cx
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martech
There is a tremendous opportunity in the next few years to start using AI on the data generated by loyalty programs.
Untie Nots wins deal with largest supermarket chain in Singapore
Thu, 1st Jun 2023
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marketing
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loyalty programmes
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contracts
Eagle Eye's Untie Nots has secured a multi-year contract with NTUC FairPrice, Singapore's largest retailer, to deliver loyalty challenges.