The Ultimate Guide to Partner Programmes
A curated Asian edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Partner Programmes.
What to know about Partner Programmes
Explore the dynamic landscape of Partner Programmes in the technology sector, where collaborations between vendors and service providers are pivotal. These programmes are designed to equip partners with tools, resources, training, and incentives to jointly drive growth, innovation, and customer success across diverse IT domains including cloud services, cybersecurity, data management, and digital transformation.
By engaging with the latest stories, readers can gain insights into how partner ecosystems evolve to meet emerging challenges and opportunities. From new initiatives aimed at enhancing partner profitability to programmes fostering talent development and technical expertise, these narratives showcase how strategic partnerships are shaping the future of technology delivery and creating mutual value in a rapidly changing market.
Asian Partner Programmes News
Regional stories with direct local relevance
Mistral AI deepens Singapore push with HTX & Singtel
Mistral AI expands its Singapore footprint with HTX and partners, targeting secure AI deployments in public safety, healthcare, finance and defence.
The AI visibility gap: Why paid, owned channels are no longer enough for B2B tech
AI search is reshaping B2B tech visibility as Muck Rack findings show earned media now drives most citations, not paid channels.
Content systems in B2B tech: Scaling assets across channels
B2B tech firms in Southeast Asia are overplaying one-off hero assets, as leaders push content systems to boost reach, consistency and ROI.
HTX & NCS deepen tech tie-up for Singapore Home Team
HTX and NCS expand their engineering pact to develop robotics, drones, quantum-safe security and AI systems for Singapore's Home Team.
Thought leadership in B2B tech: From expertise to influence
How Southeast Asia's B2B tech firms can turn technical expertise into market influence through structured thought leadership.
NEC teams with Anthropic for Japan AI enterprise tools
NEC and Anthropic team up to develop secure AI tools for finance, manufacturing and local government in Japan.
Analyst Insights
Research and market analysis connected to Partner Programmes
Tessell names McDonough & Carter to executive team
Pax8 & NinjaOne form global MSP referral partnership
Boomi gains analyst praise across integration & AI
AI PC adoption moves from pilots to workplace rollout
Rubrik launches Google Cloud tools for AI governance
Featured News
Affordable cloud backups for all with Exaba and Datacentre220
Exaba and Datacentre220 tout a local cloud backup option that can cut storage costs by up to 90% for MSPs and small businesses.
Exclusive: Adobe ANZ chief on AI adoption trends
Adobe ANZ chief says AI is moving into production as customers in regulated sectors balance caution with rapid deployment and productivity gains.
Exclusive: Google sees success with niche AI playbooks
Google is tailoring AI playbooks for 19 industries as enterprises shift from pilots to production, with faster rollouts and ROI now the focus.
Scale By Avec says strategic hiring is the key in the age of AI
Scale By Avec urges firms to rethink hiring in AI era, backing training, human skills and entry-level pathways over headcount cuts.
Milestone turns video data into AI-driven intelligence
Milestone Systems' Project Hafnia uses AI video language models to turn CCTV streams into real-time, multi‑modal security insight.
Exclusive: Edifier outlines next phase of global audio strategy
Edifier charts next phase of global audio push, targeting hybrid workers with HDMI eARC speakers, studio monitors and planar earbuds.
Expert Columns
The AI visibility gap: Why paid, owned channels are no longer enough for B2B tech
Content systems in B2B tech: Scaling assets across channels
Thought leadership in B2B tech: From expertise to influence
Turning security into a story: How managed service providers use reporting to drive retention and revenue
How executive profiling drives growth in B2B tech
How MH Enterprise turns trust into cybersecurity success
Supporting service providers with their global ambitions
How Atomgate uses education and partnership to drive successful SonicWall upgrades
Agentic commerce and the evolution of retail purchase behaviour
Brand vs demand in B2B tech - Why you need both to grow
Interviews
Interviews and video coverage from the networkRecent Partner Programmes News
How executive profiling drives growth in B2B tech
Executive visibility is emerging as a growth lever for B2B tech firms, helping leaders build trust, win attention and sharpen market position.
SEON eyes doubling Indonesia revenue as fraud risk rises
SEON targets stronger Indonesia growth as banks and payments groups step up fraud controls amid rapid digital finance expansion and tougher oversight.
Matsui Securities adopts Broadridge's JASDEC Processing Solution on SaaS platform
Matsui Securities turns to Broadridge software to automate lending workflows, as Japan's JASDEC changes push firms towards faster post-trade processing.
NCS partners AGIBOT to deploy humanoid robots in Asia
NCS to trial AGIBOT humanoid robots for Singapore and Asia Pacific public agencies and firms as the partners eye social care, smart buildings and safety.
Brand as a revenue multiplier in enterprise sales
Brand can lift enterprise revenue by shaping shortlists, easing internal buy-in and strengthening pricing power before sales talks even start.
Brand vs demand in B2B tech - Why you need both to grow
B2B technology firms in Southeast Asia are being urged to pair brand building with demand generation as reliance on paid channels drives costs up.
Singapore cyberattacks rise 22% as global attacks fall
Singapore organisations hit by 22% more cyberattacks in March, with consumer-facing and public sectors most exposed amid rising GenAI data-leak risks.
Standard Chartered opens Global Fusion Centre in Malaysia
Standard Chartered deepens Malaysia tech push with first Global Fusion Centre in Kuala Lumpur, linking staff, AI and cybersecurity.
Workday expands into Vietnam with partner-led push
Workday deepens Southeast Asia bet with Vietnam launch, backed by five partners and nearly 300 staff across Ho Chi Minh City and Da Nang.
HPE updates Complete Care with AI tools for hybrid IT
HPE folds AI-powered tools and expert advisory into Complete Care service as Singapore and Southeast Asian customers juggle hybrid infrastructure.
Vendfun picks PT Murni to expand hotel kiosks in Indonesia
Malaysian kiosk specialist Vendfun names PT Murni exclusive Indonesia distributor in its biggest push yet into the archipelago's hotel sector.
Globe Telecom leads Philippine brands in global study
Globe Telecom has been named the world's 10th strongest telecoms brand as Philippine peers surge in Brand Finance's 2026 rankings.
Singapore firms boost AI, sovereign cloud as security rises
Singapore enterprises ramp up generative and agentic AI while sovereign cloud spend climbs amid digital sovereignty and security fears.
Blackwired, NTT Security Japan partner on cyber intel
Blackwired teams with NTT Security Japan to embed its ThirdWatch intel platform in managed services, boosting pre-emptive cyber defence.
Beyond the booth: How tech companies can win at industry events
Amid Asia's crowded tech fairs, companies win by weaving events into long-term storytelling, not relying on flashy booths alone.
The things we stop seeing when we count everything
As ad dashboards multiply, an industry obsessed with metrics risks losing sight of the messy human stories behind every click and conversion.
NCS, A2Z partner to advance autonomous mobility in Singapore
NCS and Autonomous A2Z will co-develop autonomous mobility systems in Singapore, targeting safe, compliant and scalable AV deployments.
AI literacy demand surges in Singapore amid skills gap
AI literacy demand in Singapore has surged over 70%, but 41% of workers feel unready for rapid tech change reshaping core job skills.
Tanium names Satyen Desai ASEAN Regional Vice President
Tanium appoints Satyen Desai as ASEAN regional vice president to spearhead endpoint security growth amid rising hybrid work threats.
Keeper expands PAM distribution with Ingram in Singapore
Keeper deepens its Ingram Micro alliance in Singapore, extending KeeperPAM to more partners amid rising identity-based cyber attacks.
Job Moves
Salesforce names Paul Carvouni to lead ASEAN AI push
Joey Lim appointed to lead Exclusive Networks' Singapore growth
QBE Re appoints Cindy Foo as Asia treaty head based in Singapore
Techcombank reappoints Dr Jens Lottner as CEO to lead next phase
NAVEX names Nick Mitsuya as Japan Country Manager to drive growth
ServiceNow appoints new VP to boost Asia operations
Red Alpha appoints Yoav Korman as Singapore Managing Director
Rackspace Technology appoints Ramesh Babu as Southeast Asia Cloud Leader
Colt Technology appoints Yasutaka Mizutani as APAC president
