The Ultimate Guide to Partner Programmes
2023 edition
Overview
Partner programmes are business strategies created by vendors to link them to their channel partners. These programmes aim to convince channel partners to recommend or sell the vendors’ products.
Partner programmes can come in many different forms, and all vendors have different ways of rolling out channel strategies. This can change depending on the market, size of business, and types of products sold.
These programmes often have many features, such as technical training and sales enablement, deal registration or marketing assets. There are often sales incentives, awards, recognitions, and other bonuses involved in programmes as well.
Interviews

Discussing IT solutions
Exclusive: Keeper Security launches industry-first solu...
Wed, 12th Apr 2023

Discussing Resellers
Exclusive: New Infoblox partner program continues its l...
Mon, 3rd Apr 2023

Discussing Cloud Services
Exclusive: Wiise's purpose-built solutions continue to ...
Thu, 30th Mar 2023

Discussing Firewall
Exclusive: SecurityHQ shares why MSSPs are crucial for ...
Thu, 24th Nov 2022

Discussing Marketing Technologies
Exclusive: UR Digital drives website traffic with enhan...
Wed, 5th Oct 2022
Top players
You can read more from the top players Ingram Micro, Hewlett Packard Enterprise, Microsoft, Lenovo, and WatchGuard Technologies.
Recent news

About CrowdStrike
CrowdStrike launches Accelerate Partner Program, Market...
Last week

About CrowdStrike
CrowdStrike's new partner programme 'Accelerate' launch...
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About Software
Exclusive: LastPass Partner Program is empowering custo...
This month

About Platform-as-a-Service
Tufin enhances channel program with new collaboration t...
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About Business Intelligence
Reveel’s partner program to optimise shipping operation...
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About SolarWinds
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About Google Cloud
ContractPodAi joins Google Cloud Partner Advantage Prog...
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About APIs
Salt Security unveils Salt Technical Ecosystem Partner ...
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About Testing
Salt Security announces a technical ecosystem partner p...
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About Recruitment
DarkInvader launches channel partner recruitment drive
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Even more news

About Awards
CompTIA Spotlight Awards Announced, Celebrating Excelle...
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About NetApp
NetApp further commits to partner-first culture with ne...
Last month

About Wiise
Wiise launches its new partner program in Australia
Tue, 25th Jul 2023

About Digital Marketing
UserTesting launches new certified agency partner progr...
Tue, 25th Jul 2023

About Resellers
Auvik rolls out new partner program with big vision for...
Wed, 12th Jul 2023
Other guides
You can read other related guides from Network Management, Cloud Services, Artificial Intelligence, Breach Prevention, and Cybersecurity.
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