Marketing stories - Page 30

As the business landscape fluctuates and COVID-19 continues to overturn usual routines, companies have had to readjust their focuses.

The COVID-19 pandemic has transformed consumer behaviour and desires, with marketers urged to adapt to new trends, according to a Gartner survey.<br>.

With the death of cookies, the 'value exchange' between businesses and their customers' willingness to share personal data has never been so important.

Optimizely integrates B2B Commerce Cloud & Content Cloud products to help brands reach larger audiences with sophisticated content strategies.

Sydney based AI marketing startup Metigy has expanded its reach to the USA and Singapore, as COVID-19 continues to drive SMEs to digital marketing globally.

Tencent Cloud has launched a new connectivity offering to help enterprise businesses connect to the Chinese market.

Optimizely to acquire Welcome, merging content marketing, resource management, and digital asset capabilities to enhance customer experience.

Consumers may be turning to their mobiles to browse online stores, but desktop still rules the roost when it comes to making actual purchases.

App Annie and AppsFlyer have released a report on the impact of COVID-19 on the app marketing industry in Australia and New Zealand.

58% of consumers believe it is important that businesses are quick to respond. However, only 41% of businesses actually prioritise quick responses.

The rise of 'composable' architecture in the IT industry is allowing businesses to focus on immediate needs and outpace the competition by 80%.

dotdigital is a marketing technology company, specialising in marketing automation, email and customer engagement services.

An Australian startup has created 'holographic' packaging that uses augmented reality (AR) to display an interactive virtual display and a holographic person.

CMOs need to transform their skills and technology capabilities to deliver data-driven real-time marketing. .

A quality omnichannel marketing platform has seven key indicators that enterprise brands need to ensure a seamless customer experience.

Oracle launches Fusion Marketing, an AI-powered solution that automates lead qualification and conversion process.

The pandemic has prompted the retail industry to adapt their marketing strategies. Here are key tactics for success.

The company needed a platform that was simple, centralised, personalised, and able to be integrated with its other marketing tools.

Despite calls for better data privacy amongst businesses and their customers, it doesn't mean that the data sharing game is over.

Seismic acquires training solution Lessonly, closes $170m Series G funding round, and plans to expand its sales and marketing platform.