Marketing stories - Page 29
Do you have an in-person or virtual event coming up? Partner with TechDay
Sun, 1st May 2022
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martech
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marketing
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techday
TechDay's digital platform and niche audience targeting make it an unmatched media partner for events across Asia Pacific, says Publisher Sean Mitchell.
Salesforce launches AI-based insights with CRM Analytics
Fri, 15th Apr 2022
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crm
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data analytics
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martech
Salesforce announces CRM Analytics, AI-based insights for sales, marketing, and service teams in every industry.
Smith Brothers Media to drive marketing enhancements for Emperor Champagne
Tue, 12th Apr 2022
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martech
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cloud services
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marketing
Emperor Champagne enlists Smith Brothers Media to revamp its online store and launch a subscription-based Champagne Club.
Salesforce announces new service and marketing innovations
Fri, 8th Apr 2022
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data analytics
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hyperscale
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public cloud
Salesforce has announced a range of new service innovations, utilising AI and cloud intelligence for better customer experiences.
First-party data: A reason to celebrate
Fri, 8th Apr 2022
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data analytics
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cx
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martech
Brands are turning to first-party data as third-party data becomes less reliable and privacy changes decrease its value.
Uncovering hidden eCommerce, marketing gems through knowledge graphs
Mon, 28th Mar 2022
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data analytics
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martech
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planning
Marketers can convert data into valuable insights using knowledge graphs, which display data visually and uncover trends and patterns.
Top mobile marketing trends for 2022 revealed in new report
Tue, 15th Mar 2022
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software development
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ios
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apple
2022 mobile marketing trends will see companies shifting budgets to smaller social channels and embracing data analysis techniques, says AppsFlyer report.
Dotdigital report helps companies to better serve customers
Thu, 10th Mar 2022
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edutech
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crm
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cx
Dotdigital has released a new report to help companies bridge the gap between what their customers expect of them and what they experience in reality.
70% of Australian companies report increased turnover
Thu, 3rd Mar 2022
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crm
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martech
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supply chain
A new study has found that 70% of Australian sales and marketing leaders report increased customer turnover, up from 52% in a survey conducted last year.
Customers leaving in droves, companies struggle to rebound
Wed, 2nd Mar 2022
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data analytics
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martech
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planning
Australian customers are leaving at extraordinary rates and most companies are ill-prepared to counter this trend in the rebound from the pandemic.
Video: 10 Minute IT Jams - An update from Comvita on new Microsoft collaboration
Fri, 25th Feb 2022
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ar, vr & metaverse
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microsoft
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marketing
Comvita collaborates with Microsoft to introduce interactive sensory experiences for consumers in the Asia-Pacific region - TechDay.
Digital marketing platforms join forces to fast-track SEO
Thu, 17th Feb 2022
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martech
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marketing
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m&a
Enterprise organic marketing platform Conductor has acquired business SEO platform ContentKing to strengthen technical SEO leadership.
Megaphone Marketing named 2022 Google Premier Partner
Thu, 10th Feb 2022
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martech
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google
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marketing
Google has announced Melbourne-based digital agency Megaphone Marketing as one of its 2022 Google Premier Partners.
It's time for digital marketers to dip their toes in Web 3.0
Fri, 4th Feb 2022
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data analytics
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crypto
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blockchain
Web 3.0, the next generation of the internet, is set to revolutionize digital marketing and give power back to users.
Upstream and Socital to trial global retail marketing solution
Fri, 4th Feb 2022
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e-commerce
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marketing
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social media
Trials will soon be underway for a new mobile retail marketing solution, created as part of a partnership between Upstream and Socital.
Nexcess integrates with HubSpot to serve growing online businesses
Thu, 3rd Feb 2022
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data analytics
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martech
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cdp
Nexcess integrates with HubSpot CRM platform, offering cloud hosting and marketing capabilities for online brands.www.nextplatform.com.
Cartology selects ADvendio in major retail tech deal
Wed, 2nd Feb 2022
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martech
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omnichannel
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open source
The deal will enhance Cartology's trademark standing as one of Australia's largest retail media businesses powered by the Woolworths Group.
Social media user numbers swell to 58% of world's population, spurring social commerce boom
Thu, 27th Jan 2022
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e-commerce
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marketing
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social media
Facebook's dominance of social media is being challenged by Instagram and TikTok, according to new research from Hootsuite and We Are Social.
Carousell launches reCommerce ad buying platform as alternative to 'walled gardens'
Mon, 24th Jan 2022
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martech
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marketing
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adtech
Carousell Media Group launches reCommerce programmatic buying platform to challenge Facebook and Google's dominance in advertising.
OSF Digital snaps up Sydney-based Salesforce partner Datarati
Wed, 19th Jan 2022
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data analytics
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martech
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multi-cloud
Salesforce partner Datarati has been acquired by digital transformation firm OSF Digital in its sixth acquisition in nine months.