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Hootsuite stories

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Sustainable IT
Hootsuite 2021 Impact Report shows workforce more diverse
May 2022
Hootsuite has released its annual 2021 Impact Report detailing the results of its social impact initiatives following the launch of its corporate guiding principles.
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Hootsuite
Social media user numbers swell to 58% of world's population, spurring social commerce boom
January 2022
More than 58% of the global population now uses social media - so which platform is leading the pack?
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Cloud
Hootsuite deepens partnership with Microsoft Teams
September 2021
The deepening of Hootsuite and Microsoft's alliance will enable brands to extend their reach through employee networks.
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Online
A year of COVID-19: New Zealand's online behaviour revealed
February 2021
A true testament to the year that's been, when looking the most downloaded apps of the year, TikTok reigned king.
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Cloud
Facebook ad engagement equal to social networking, study finds
February 2021
Facebook users are engaging just as much with ads as they are with each other, according to new data from Hootsuite and We Are Social. 
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Software-as-a-Service
Hootsuite announces acquisition of SaaS provider Sparkcentral
January 2021
"Brands and organisations must grow their digital capabilities to connect with their customers on the social and messaging platforms their customers use, not the other way around."
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Customer Relationship Management
Hootsuite launches integration with Dynamics 365
November 2020
The new alliance will bring a suite of social capabilities to Microsoft customers from Hootsuite’s 150+ app ecosystem.
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Social Media
Social media plays important part in B2B decision-making - Hootsuite report
October 2020
B2B decision makers see social media as a means to discover new products and services, with YouTube leading the social platform of choice.
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Customer experience
Firms that use social as a 'megaphone' miss out on transformation - Hootsuite
September 2020
Organisations often limit social to the marketing department, but instead it should be connected into the ‘lifeblood and workflow’.
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Social Media
3.96 billion people now use social media
July 2020
“Social media has been an integral part of the way we communicate with one another for a long time, but this evolution shows just how much it impacts multiple aspects of our lives right now, and in the future."
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Remote Working
Hootsuite offers free pro plan to non profits and SMBs during COVID-19
March 2020
Hootsuite has announced free access to its professional plan for all non-for-profit organisations and small businesses in a bid to support them through the COVID-19 outbreak and its impacts. 
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Social Media
Social commerce growing in South East Asia markets
October 2019
"With 90% of internet users in South East Asia connecting to the internet using their smartphone, the opportunity to engage with shoppers is vast."
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Digital Marketing
Hootsuite leads the social engagement charge - Forrester report
April 2019
“Hootsuite leads the pack with its seller focus and scale,” writes Forrester principal analyst Mary Shea.
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Data analytics
Hootsuite integrates with Adobe Experience Platform
March 2019
This integration will bring insights from social activity to Adobe’s real-time customer profile.
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Social Media
Hootsuite's five social trends marketers should take note of
December 2018
These trends should keep marketers, customer experience leaders, social media professionals and executives awake at night.
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LinkedIn
Hootsuite's new social media integrations for LinkedIn
November 2018
Companies with a HootSuite and LinkedIn presence will have more ways to maximise social media impact.
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Commerce Systems
Study finds social media for businesses is more than just marketing
September 2018
Social media is not an afterthought for businesses that know how to use it – in fact, it can bring benefits including community engagement, client support, and market insights.
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Customer experience
Four ways social media management software is transforming CX
June 2018
Gartner’s 2017 Customer Experience in Marketing Survey indicated that 67% of companies feel they compete mostly or completely on the basis of CX.
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Partner Programmes
Hootsuite gets ‘premier’ status within Adobe partner program
December 2017
Hootsuite will be working closely with Adobe to bring new solutions to market.
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Digital Marketing
Hootsuite names Conversologie their first NZ partner
September 2017
Hootsuite is used by over 15 million people and trusted by more than 800 of Fortune 1000 companies.
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Forrester Research
Hootsuite's Amplify for Selling helps leverage social media for sales
June 2017
A Forrester Consulting study found that sales and marketing leaders around the globe recognise that social is a priority for sales organisations.
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Forrester Research
Forrester names Hootsuite leader in social media management solutions
June 2017
Hootsuite received the highest possible scores in the measurement and data functionality, planned enhancements, and pricing transparency criteria.
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Cloud
Hootsuite announces $5mil integration fund for social business apps
May 2017
Funded applications will receive go-to-market support and opportunities to participate in co-marketing initiatives.
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Social Media
A wise media tool
August 2010
You’ll need a tool to streamline your conversations to make your social media work for you!