IT Brief Asia logo
Technology news for Asia's largest enterprises
Story image

Hootsuite 2021 Impact Report shows workforce more diverse

Hootsuite has released its annual 2021 Impact Report detailing the results of its social impact initiatives following the launch of its corporate guiding principles.

Hootsuite's guiding principles, which the company launched last year, focus on how it can give back to the communities where its employees live and work.

This report is one of the ways the company is pushing for greater transparency and accountability around corporate social responsibility and diversity, equity, and inclusion.

"The impacts of a global pandemic, societal crisis, and natural disasters brought on by climate change are taking their toll on all of us," Hootsuite CEO Tom Keiser says.

"There has never been a more critical time for businesses and organisations to commit to a social impact strategy aimed at making our lives and those of our neighbours better for the long term."

Highlights from the report include that 72% of new Hootsuite employees hired through the referral process come from underrepresented groups.

The company adds that 60% of its overall workforce self-identified as members of underrepresented groups in 2021.

Additionally, Hootsuite won the Diversity Champion Award from LinkedIn Talent Awards Canada.

The company's initiatives also saw 11,052 trees planted across Australia, Mexico and Canada and CAD$1,000,000 raised for BC Floods relief through a coalition of local companies.

Furthermore, Hootsuite increased its mental health benefits for employees by six times and launched three new identity-focused employee resource groups to create a safer, more inclusive workplace.

Moreover, CAD$128,785 was raised during the company's first HootMatch employee matching event.

"While there is still much work to be done, I am proud of the steps that we have taken over the past year to collectively do better in the world," Hootsuite corporate social responsibility director Eva Taylor says.

"I believe that each of us has a role to play in creating a better, more connected and inclusive world, and we're committed to doing the work that's needed to create a better future for all of us. We know there is always more that can be done and we're excited to continue learning and growing."

The release of this report comes after Hootsuite unveiled Amplify for Microsoft Teams in September 2021, a new integration within the Teams platform.

The ecosystem integration will encourage Hootsuite Amplify and Teams customers to seamlessly share curated social media content directly from within the Teams business communication platform, transforming employees into engaged advocates with elevated professional brands and reducing risk through pre-approved content.

In 2020, Hootsuite announced its integration with Microsoft Dynamics 365 within its Global ISV Program for Business Applications, bringing a robust suite of social capabilities to Microsoft customers, directly from Hootsuite's expansive, 150+ app ecosystem.

The deepening of Hootsuite and Microsoft's alliance will enable brands to extend their reach through employee networks, enrich trust on referral networks, and build a consistent voice to drive higher employee engagement.

Related stories
Top stories
Story image
Sustainable IT
Adobe surveys sustainability at work in Hong Kong employees
The top three sustainability practices are reducing paper usage (46%), digital document storage and management (43%), and curbing electricity consumption (37%).
Story image
Malware
Black Lotus Labs discovers new, multipurpose malware
Black Lotus Labs, the threat intelligence team at Lumen, has discovered a new, rapidly growing, multipurpose malware written in the Go programming language.
Story image
Firewall
Barracuda accelerates growth in its data protection business
Barracuda cloud-to-cloud backup protects against evolving cyber threats, such as ransomware, and is now transactable in the Azure Marketplace.
Story image
Apple
Jamf shows intent to acquire mobile security firm ZecOps
This acquisition positions Jamf to help IT and security teams strengthen their organisation’s mobile security posture.
Story image
Cybersecurity
Best practices for industrial cyber resilience
Operational technology (OT) security is gaining more attention than ever before, but sufficient understanding of what it takes to prevent breaches is still lacking amongst many organisations.
Story image
Subscriptions
Denodo targets mid-market with new subscription models
These new subscriptions will help mid-market companies to streamline data integration and accelerate speed to insights.
Story image
Hybrid IT
Intel launches 13th Gen core processor and unison solution
13th Gen Intel Core desktop processors deliver the world’s best gaming experience and unmatched overclocking capabilities.
Story image
Network Management
Data is growing at breakneck speed, but are we optimising its value?
Data lies at the heart of digital transformation, as every digital touchpoint translates to a data point. In this digital-first world, data is being created everywhere today – at breakneck speeds.
Story image
Legacy
Trellix enables greater cyber resiliency with extended XDR platform
"Legacy SIEM technology has failed to modernise security operations. We are confident Trellix XDR fills this critical gap.”
Aws Marketplace
Learn how to implement a backup and recovery plan for a new generation of Kubernetes-based modern applications
Link image
Story image
Network Management
Fortinet introduces enhanced AIOps across its gateways
FortiAIOps builds on Fortinet's rich history of developing artificial intelligence to deliver actionable network insights for self-optimising management.
Story image
Cloud Security
75% of AU companies had cloud security incident in past year
According to new Venafi research, complexity is due to increase, as companies plan to host more applications in the cloud.
Story image
Ransomware
Delinea updates DevOps security, remote access more seamless
New enhancements include development support on the most recent Mac computers and improved secrets' management usability through automation.
Story image
Artificial Intelligence
Exclusive: Uniphore shares how Conversational AI can be the key to business success
Conversational AI and Automation are vital tools to help further promote organisational cohesion and communication, and Uniphore is leading the charge.
Story image
Firewall
Forrester names Akamai as web application firewall leader
"We continually monitor and improve our capabilities to defend customers from new threats, while enabling customers to protect evolving attack surfaces."
Story image
Software-as-a-Service
BigCommerce announces launch on Google Cloud Marketplace
The move makes it easier for global enterprise customers to modernise their ecommerce platform to expand audience reach and drive business growth.
Story image
Oracle NetSuite
NetSuite Launches Ship Central to improve warehouse operations
NetSuite WMS and Ship Central offer warehouse operations across SKUs, processes, and locations. NetSuite WMS eliminates manual processes
Story image
Microsoft
UiPath and Microsoft partner to empower best-in-class automation
"Together, we are helping customers realise and achieve the business value of automation at scale. We are excited to deliver substantial, integrated cloud offerings.”
Story image
Mobile Device Management
How to easily scale your mobile workforce and devices for the peak shopping season
Retailers are under constant pressure to streamline processes and become more efficient while looking for ways to improve customer satisfaction levels.
Story image
Workflow Automation
NetSuite announces SuitePeople Workforce Management
Oracle NetSuite has announced NetSuite SuitePeople Workforce Management, a solution created to help organisations manage labour costs and profitability.
Story image
Customer Relationship Management
NetSuite helps Australian bridal boutique to scale operations globally
Grace Loves Lace is now using Oracle NetSuite to create enhanced experiences for brides from Queensland, Australia, to locations worldwide. 
Story image
Work from home
Jamf showcases new products to simplify and secure work
At the 13th annual Jamf Nation User Conference, the company shared how its continuous product innovation is helping organisations succeed with Apple.
Story image
IT in Manufacturing
Five ways manufacturers can benefit from a purpose-built ERP
As the manufacturing world rapidly evolves to meet new challenges, many organisations are working to define a new roadmap to success.
Story image
Data Protection
99% of security experts unhappy with tokenisation investment
Cybersecurity experts are looking for a solution that provides the strength of tokenisation while removing the friction that has accompanied it in the past.
Story image
Artificial Intelligence
Versa announces partnership with Nabiq to deliver 5G services
Versa’s VOS enables a unique approach to 5G edge solutions by combining virtual machines with SASE multi-tenancy to enable 5G UPF data plane
Story image
Malware
SonicWall threat report mid-year update highlights significant threat variance
The 2022 SonicWall Cyber Threat Report mid-year update from SonicWall gives an in-depth insight into many of the current trends across the threat landscape.
Story image
Customer Relationship Management
Diagnostic: Does your tech stack up for growth?
It’s common for tech companies to encounter limitations in their tech stack as they experience growth. After all, at first, you only need to invest in systems to support the needs of an early-stage or single-entity business.
Story image
Malware
Decrease in malware volume, but surge in encrypted malware
The Q2 Internet Security Report found office exploits continue to spread more than any other category of malware.
Story image
Sustainable IT
Equinix commits US$50 million to advance digital inclusion
Establishes the Equinix Foundation, an employee-driven charitable organisation, to advance digital inclusion through grants and strategic partnerships.
Story image
Software-as-a-Service
Varonis adds secrets discovery to data classification
The data security firm announces enhancements that detect and remediate overexposed private keys, encryption certificates, API keys, and authentication tokens.
Story image
Customer Relationship Management
NetSuite introduces CPQ to help organisations simplify sales process
NetSuite CPQ is the only native configure, price and quote solution built on the NetSuite platform. It works with NetSuite ERP, CRM, and eCommerce solutions
Story image
DevOps
Disparate data causing headaches for A/NZ businesses
Gone are the days when developers could get away with merely producing code. Many are now expected to be accountable for their code, which should be ‘clean’, right up to deployment.
Story image
Artificial Intelligence
Dematic accelerates supply chain innovation with Google Cloud
The partners will join forces to leverage shared learnings to drive rapid cloud innovation by migrating Dematic’s offerings to the cloud.
Story image
Data analytics
SAS Viya now available in the Microsoft Azure Marketplace
SAS offers its analytics platform Viya, with an hourly pricing model, in-app tutorials and support for multiple languages.
AWS Marketplace
Whitepaper: A practical guide for mitigating risk in today’s modern applications
Link image
Story image
Hybrid Cloud
Hybrid cloud security driving need for deep observability
Gigamon is bringing application and network-level intelligence together to help network, security, and cloud IT operations teams eliminate security blind spots.
Story image
Data analytics
COVID-19 relief innovation takes 2022 SAS Hackathon crown
In COVID-19’s wake, more than 287,000 MSMEs joined JakPreneur, a collaborative government platform that links entrepreneurs and stakeholders
Story image
Cloud
IBM releases Transformation Index to assist cloud innovation
IBM has released its Transformation Index: State of Cloud, commissioned by the company and conducted by an independent research firm.
Story image
Cybersecurity
Test your API Security with Infinite API Scanner
The effectiveness of API scanning technology can mean the difference between successful and unsuccessful programming outcomes, and often enterprises and IT leaders struggle to get it right.
Story image
Artificial Intelligence
ServiceNow improves operational intelligence with new solutions
"We are helping customers create more resilient, secure, and productive business models, so they can navigate uncertainty with confidence.”