dotdigital stories

By employing personalised customer journeys, brands have a real opportunity to stand out from the crowd and reach their full potential in providing the best customer experience.

The ability to measure deliverability and increase customer engagement drove Shorty’s Liquor, Australia’s leading drinks retailer, to uplift its marketing programs on Dotdigital.

On average, customers connect with brands on ten different channels, making customer journeys increasingly complex.

According to the Euromonitor International report, eCommerce sales in SEA are expected to reach $166 billion by 2026, following a 30% rise in 2021.

Dotdigital has released a new report to help companies bridge the gap between what their customers expect of them and what they experience in reality.

dotdigital is a marketing technology company, specialising in marketing automation, email and customer engagement services.

Last year, the pandemic presented the retail industry with unprecedented challenges.

The company needed a platform that was simple, centralised, personalised, and able to be integrated with its other marketing tools.

Omnichannel marketing solution provider dotdigital has announced that it has been awarded ISO 27701 certification.

“It’s great to see APAC brands making significant progress in improving customer experience, however, currently they aren’t setting the bar high enough for a customer-centric strategy."

With an increasing potential customer base, technologies such as AI and ML are crucial game-changers in the marketing and sales toolkit, writes dotdigital head of marketing Aparna Gray.