Branding stories
Brand as a revenue multiplier in enterprise sales
2 days ago
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hyperscale
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cx
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martech
Brand can lift enterprise revenue by shaping shortlists, easing internal buy-in and strengthening pricing power before sales talks even start.
Starburst launches AIDA assistant for governed data
3 days ago
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storage
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virtualisation
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data analytics
Starburst rolls out AIDA assistant to let staff query governed enterprise data in natural language across distributed systems.
OpenX rebrands as The Intelligent SSP to cut ad complexity
3 days ago
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martech
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supply chain
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data privacy
OpenX unveils The Intelligent SSP rebrand as it simplifies products, highlights AI-ready infrastructure and promises clearer ad buying.
Brand vs demand in B2B tech - Why you need both to grow
4 days ago
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digital transformation
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partner programmes
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erp
B2B technology firms in Southeast Asia are being urged to pair brand building with demand generation as reliance on paid channels drives costs up.
What is a 'Brand' in B2B technology - and how does it drive growth
Last week
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cx
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martech
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risk & compliance
Why B2B technology firms that build trust, visibility and proof can win shorter sales cycles, higher contract values and stronger growth.
AEM Networks rebrands amid growing AI testing demands
This month
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network infrastructure
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devops
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manufacturing
AEM Networks widens its test kit as AI-driven bandwidth, latency and audit pressures push the Singapore unit beyond cable certification into fibre and RF.
Apple launches Business platform to streamline company tools
Last month
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data analytics
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digital transformation
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fintech
Apple rolls out Business platform for companies, bundling device management and brand tools as it replaces Manager and Connect.
Cover Genius names chief revenue officer & marketing head
Last month
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digital transformation
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fintech
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cx
Cover Genius expands leadership team with Jennifer Aubert Parker as Chief Revenue Officer and Nidhi Daga as Global Senior Vice President, Marketing.
OFX appoints Liz Lord to drive broader business offer
Last month
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digital transformation
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fintech
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cx
OFX appoints former PayPal Australia marketer Liz Lord as chief marketing officer to spearhead its shift beyond cross-border payments.
Adobe adds custom models to Firefly in public beta
Last month
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saas
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martech
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physical security
Adobe has opened Firefly Custom Models to public beta, letting creators train image generation on their own styles while unifying AI tools.
Indigo Telecom hires Ilex to drive global growth push
Last month
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network infrastructure
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hyperscale
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dc
Indigo Telecom appoints Ilex as global marketing and PR partner to sharpen messaging and support its international expansion strategy.
The new world of GEO - are you ready?
Last month
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martech
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ai
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b2b
Search is shifting from clicks to citations, and brands that still rely on old SEO alone risk losing visibility where B2B buyers now decide.
Balancing the scales: Women's authority and risk-taking still judged differently in marketing and tech
Last month
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marketing
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it industry
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branding
Women in marketing and tech still see their authority doubted and risk-taking questioned, while male confidence is too often overvalued.
Style, substance, and strategy: Drawing similarities between pageantry and PR
Last month
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partner programmes
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clean technologies
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marketing
From runway to boardroom, Australia's pageant stage doubles as a high-stakes PR lab for purpose-driven personal branding in 2026.
McLaren extends Dell tech deal to power F1 data push
Wed, 18th Feb 2026
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storage
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gaming
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network infrastructure
McLaren extends its long-running Dell tech deal to boost AI-driven data, simulations and race strategy across its factory and F1 trackside ops.
Moltbook's AI agents spark growing security & brand fears
Thu, 5th Feb 2026
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saas
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uc
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data protection
Moltbook's boom in user-built AI agents is fuelling mounting warnings over cyber threats and brand damage as governance lags adoption.
Silverpush unveils real-time Trend Intelligence Platform
Fri, 30th Jan 2026
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martech
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marketing
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social media
Silverpush launches a real-time Trend Intelligence Platform to turn fast-emerging cultural signals into live, brand-safe ad targeting.
Twilio, AEG sign fan engagement & data partnership
Fri, 23rd Jan 2026
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saas
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paas
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mfa
Twilio signs multi-year deal with AEG to power data-led fan engagement across AXS, Crypto.com Arena and the LA Kings from 2025-26.
Syspro maps AI-led overhaul, M&A push and new brand
Thu, 22nd Jan 2026
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saas
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manufacturing
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digital transformation
Syspro plots AI-led overhaul, acquisitive growth and a fresh global brand as it chases cloud-first, subscription-fuelled expansion.
Twilio, AEG partner to enhance live sport & ticketing
Wed, 21st Jan 2026
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crm
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paas
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data analytics
Twilio and AEG sign a multi-year deal to power personalised fan engagement across Crypto.com Arena, LA Kings and ticketing platform AXS.