IT Brief Asia - Technology news for CIOs & IT decision-makers

Branding stories

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Marketplaces are the Next Frontier in Omnichannel Retail
Fri, 28th Apr 2023
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omnichannel
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branding
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online shopping
The reality of eCommerce is that almost all consumers cross-shop, research, and view products on several different channels before making a purchase.
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Visual comms methods the most efficient, says Canva report
Mon, 24th Apr 2023
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advertising
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communications
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marketing
Canva has released a new report, finding that 90% of business leaders believe visual communication methods increase efficiency.
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Freeview refocuses with new and refreshed brand identity
Thu, 20th Apr 2023
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tv
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radio
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streaming
Freeview is going to begin rolling out its new brand identity in the coming weeks, which reflects the company’s refocus on how it delivers TV and radio.
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Superloop’s first TV ad campaign targets big league telcos
Mon, 3rd Apr 2023
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martech
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advertising
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branding
Superloop has launched a new brand campaign, Refresh Your Internet, marking its position as a genuine challenger brand in the Australian ISP market.
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Aussie businesses to maximise brand revenue via retail
Mon, 13th Mar 2023
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marketing
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branding
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financial results
Brands and retailers are increasingly evaluating their channel mix, especially as recession looms, according to a new report.
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Biggest drawback of social media for SMEs? Copycats
Thu, 9th Mar 2023
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social media
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branding
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smes
Thirty nine percent of SMEs in Australia think that companies copying their ideas is the biggest drawback of using social media.
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IWD 2023: Australia's workforce has changed, but visual representation is slow to catch up
Wed, 8th Mar 2023
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marketing
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branding
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iwd
Brands and companies still have a long way to go to ensure that visual representation reflects our increasingly diversified workforce
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Listen and act: Why hotels need better guest engagement
Tue, 28th Feb 2023
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cx
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social media
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branding
It's more cost-effective to attract repeat business than it is to bring in new business, meaning that a satisfied guest is much more likely to come back if they leave a happy customer.
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Zendesk investigates changing nature of customer experience
Thu, 16th Feb 2023
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cx
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zendesk
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branding
Zendesk, has released the company’s latest global Customer Experience Trends Report, revealing immersive experiences are fast becoming a key differentiator.
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How tech businesses can tell a good brand story
Wed, 15th Feb 2023
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it industry
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marketing
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branding
The tactics used in PR and marketing are growing ever more creative; content marketing is king, but the channels for a tech business to communicate through have also exploded.
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How Australian Brands can Expand Internationally via Marketplaces Today
Mon, 13th Feb 2023
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branding
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online marketing
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ecommerce
Online international marketplace sales are growing rapidly and present significant growth opportunities for Australian brands.
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Brands investing in content creation and workflow improvements
Fri, 10th Feb 2023
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adobe
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branding
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content creation
Brands across APAC are enhancing their existing marketing processes and technologies to make the most of their investments.
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Brands urged to help create "future that matters"
Wed, 8th Feb 2023
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marketing
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branding
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environment
"The trends we've identified should inspire brands to put people and what matters to them at the heart of product and service innovation for 2023 and beyond."
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Brand Influence: Why AI will underpin the advent of virtual influencers
Tue, 31st Jan 2023
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ai
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metaverse
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branding
While the concept of virtual idols and virtual influencers may still be unfamiliar in Europe, in the Americas and Asia, they are already on the rise.
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Why your house is the consumer and not you (or what I learned from the music industry)
Fri, 27th Jan 2023
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branding
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sales
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consumer
If you buy dog food, who is the consumer? You or the dog? If you said you, I am afraid you are part of the vast majority of companies who think that because someone foots the bill, it has a say in the purchase.
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Visuals an eye-catcher for leaders when browsing B2B content
Thu, 26th Jan 2023
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marketing
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b2b
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branding
Ah Um has released a new study showing that 65% of business leaders are drawn in by visuals when browsing B2B content.
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Aussies set to leaves brands that fail to protect data
Thu, 17th Nov 2022
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opentext
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branding
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trust
New research reveals Australian consumers will walk away from a brand if they failed to protect their personal data.
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Pattern Australia and popular local skincare brand partner
Tue, 15th Nov 2022
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social media
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marketing
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branding
Pattern Australia has partnered with Hey Bud to help the hemp skincare brand improve its eCommerce operations and grow sales through online marketplaces.
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PixelForce acquires Svelte Studios for branding offerings
Mon, 14th Nov 2022
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branding
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mobile apps
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mergers and acquisitions
PixelForce has acquired Svelte Studios, extending the company's reach by offering a range of creative, branding and design solutions across web and mobile applications.
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Australian shoppers want real-time interaction with brands
Fri, 28th Oct 2022
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digital marketplace
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twilio
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branding
Twilio’s survey shows lagging adoption in conversational messaging, an untapped opportunity for brands in the Australian market.
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Customer loyalty drops when brands don't innovate - report
Mon, 3rd Oct 2022
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branding
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online shopping
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commercetools
Customers are quick to flee slow-to-innovate brands with lagging commerce experiences, with millennials and Gen Z leading the migration.
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What does it take to build a thriving enterprise marketplace?
Tue, 6th Sep 2022
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enterprise
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branding
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online shopping
Enterprise Marketplaces are proving to be an essential priority for retailers and brands looking to capitalise on expansive growth in consumer eCommerce.
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How brands can use offline data to drive better decision-making
Wed, 24th Aug 2022
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big data
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bi
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data analytics
It’s no secret brands are at the forefront of data usage and capture, especially those with an eCommerce element in their businesses.
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The proof is in the pudding: How to navigate to CX excellence
Mon, 22nd Aug 2022
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crm
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cx
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martech
What makes the customer experience (CX) at some businesses better than others, you might ask? The answer is an intimate understanding of customers as individuals rather than a collective.
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