IT Brief Asia - Technology news for CIOs & IT decision-makers

Bobby Joseph stories

Bobby Joseph explores practical strategies for managing digital communications effectively, focusing on tools that optimize customer relationship management (CRM).

By discussing how to select the best CRM email tool, he highlights ways to enhance email engagement through improved deliverability and behavior tracking, helping readers navigate the complexities of data and digital outreach.

Bob official

Top 10 data governance best practices to implement today

3 days ago
With AI use surging and fines topping EUR €1 billion, robust data governance is now essential to unlock value, trust and compliance.
Mid market fraud prevention mistakes

Mid-market fraud prevention: mistakes retailers keep making

This month
Mid-market retailers are losing billions to increasingly sophisticated fraud, as outdated defences and lax checks leave gaping security holes.
Why identity verification starts with accurate address data

Why accurate address data is the first line of identity verification

This month
Accurate address data is emerging as a critical, often overlooked weapon in the fight for reliable digital identity verification and fraud control.
Why data trust is the missing link in digital transformation

Why data trust is the missing link in digital transformation

This month
Digital transformation falters not for lack of tech, but because untrusted data quietly undermines scale, speed and customer experience.
Shopping cart

From click to delivery: How bad data breaks the eCommerce experience

Last month
Bad data is quietly wrecking Asia’s eCommerce, fuelling failed deliveries, higher costs and eroding customer trust from click to doorstep.
B2b data cleansing

The hidden cost of dirty data in B2B-and how to fix it

Last month
Dirty B2B data silently drains revenue; smart cleansing, automation and best practice can revive performance and protect your brand.
Fraud use cases you can stop with email validation

5 Fraud use cases you can stop with email validation

Last month
Rising fraud is exploiting fake and disposable emails; smarter validation at sign-up and checkout can block attacks before they cost you.
The hidden cost of bad data why it s undermining your ai strategy

The silent AI killer: How data debt is sinking your machine learning dreams

Last month
Bad data is undermining AI success, causing costly productivity losses, eroding trust, and risking regulatory penalties in organisations worldwide.
How ekyc verification protects your business against fraud

Reducing the impact of AI-driven fraud in 2026

Last month
AI-driven fraud, including synthetic identities and real-time deepfake attacks, surges in financial services, prompting urgent defence upgrades for 2026.
Ps bob official

From data chaos to email clarity: How to choose the best CRM email tool

Wed, 26th Nov 2025
Nearly half of daily emails are spam; choosing the right CRM email tool boosts engagement by tracking deliverability and customer behaviours.