Billy Loizou stories
Billy Loizou is a key figure in the field of customer data platforms and omnichannel marketing strategies, particularly within the Asia Pacific region. Through his role at Amperity, he focuses on helping brands leverage customer data to enhance loyalty, personalise experiences, and drive growth.
Readers exploring stories tagged with Billy Loizou will gain insights into the evolving challenges and opportunities in data-driven marketing, including privacy regulations, data quality issues, and the integration of AI. His contributions often touch on how businesses can unlock the full potential of their customer data to improve retention and marketing effectiveness.
By following content associated with Billy Loizou, readers can stay informed about current trends in retail loyalty programs, digital transformation, and the impact of emerging technologies such as customer data clouds and artificial intelligence on marketing strategies.
Customer data foundations critical for brands transformation in AI era
Last month
Most Australian retailers struggle to unify customer data, hindering AI adoption and personalised experiences in the growing digital marketing landscape.
Conversion APIs: The ‘missing link’ to better travel and airline ad campaigns?
Fri, 19th Sep 2025
Australia’s travel industry eyes conversion APIs to boost ad targeting and campaign returns amid rising demand and privacy-driven tracking changes.
Brands overlook ‘identity resolution gap’ in AI-driven customer data era - expert warns
Tue, 12th Aug 2025
Most brands invest in customer data unification yet overlook identity resolution, crucial for personalised AI strategies and effective retail media use.
The new customer data imperative: Real-life challenges and recommendations
Thu, 22nd May 2025
Organisations face data silos and quality issues in customer data investments, yet marketing-IT collaboration and clear use cases help unlock value, experts reveal.
Achieve True Personalisation with AI-Powered Customer Data Clouds
Tue, 15th Apr 2025
AI-powered Customer Data Clouds are revolutionising personalisation, allowing brands to deliver tailored experiences at scale, transforming customer engagement.
Unlocking unused customer data: A wake up call for travel and hospitality
Tue, 5th Nov 2024
A report reveals 57% of travel firms struggle to unify customer data, hindering marketing strategies and customer experiences in a competitive industry.
The Martech Weekly launches TMW 100 Innovation Awards 2024
Thu, 8th Aug 2024
The Martech Weekly has launched the second TMW 100 Innovation Awards, celebrating cutting-edge marketing technology. Entries close on 30 August 2024.
Digital disruption and ‘customer lifetime value’
Wed, 31st Jul 2024
If you were unaware Customer Lifetime Value calculations have been digitally disrupted, you might be interested in how CDPs and, more recently, AI have changed the game.
First-party data getting you down? 5 Tactics that will take you from zero to hero
Thu, 6th Jun 2024
Struggling with first-party data? Master these 5 tactics to overcome messy data, lack of strategy, and access issues, and transform your approach.
Australian marketers face hurdles in adapting to Privacy Act reforms
Thu, 6th Jun 2024
Australian marketers struggle with adapting to new Privacy Act reforms amid a backdrop of high interest rates and evolving economic conditions, as per a recent Arktic Fox report.
Customer Catalyst launched to help tech marketers with video content
Wed, 22nd May 2024
AZK Media launches Customer Catalyst to meet growing demand for high-quality video content, aiming to boost conversions and customer acquisition in the APAC region.
Accent Group chooses Amperity's CDP for omnichannel optimisation
Wed, 13th Dec 2023
Accent Group selects Amperity's CDP to optimise its omnichannel retail experience and turbocharge marketing efforts.
Video: 10 Minute IT Jams - An update from Amperity with Billy Loizou
Tue, 17th Oct 2023
Billy Loizou, who is the Area Vice President for APAC at Amperity, joins us today to tell us more about Amperity and what they are doing in the APAC region.
Adapting to latest privacy regulations: Experts weigh in
Fri, 13th Oct 2023
These leaders believe they have a clear path they are implementing or are well on their way to evolving in the privacy space.
Navigating the new generation of targeting, privacy and paid media
Fri, 23rd Jun 2023
Not only are consumers increasingly dissatisfied with the creepy factor of targeted ads, but they’re also opting out of third-party tracking.
Arktic Fox and Amperity reveal main concerns for marketers
Wed, 3rd May 2023
Australian brands are tackling the turbulent economic climate with privacy requirements, digital transformation and investment in customer data platforms.
Toyota dealer group Servco leverages Amperity’s CDP solution
Fri, 21st Apr 2023
Servco is leveraging Amperity to obtain a better overview of its customers and drive better insights at top speed.
Amperity makes two new appointments to bolster APAC presence
Thu, 9th Feb 2023
Customer data platform Amperity appoints Rian Smith as New Business Director and Sam Bessey as Lead Solutions Consultant to strengthen Asia Pacific presence.
Is your dirty data messing with business productivity?
Thu, 19th Jan 2023
Everyone knows that dirty data messes with customer experience. But what about employee productivity and business performance?.
2023 Trends: Future proof your loyalty program with a data-driven strategy
Mon, 14th Nov 2022
Loyalty programs are crucial for travel, hospitality, and quick-serve brands. But why are so many getting it wrong?.