Amperity appoints Billy Loizou as Asia Pacific area vice president

Billy Loizou has been appointed as Asia Pacific area vice president as part of the company's expansion into the APAC market.

Loizou will lead Amperity's sales and marketing efforts and build a team of dedicated experts to help brands in the region make better use of customer data to scale their business.

"By establishing a larger footprint in Australia and across Asia, Amperity will be able to service brands anywhere they are located or doing business," Amperity CEO Barry Padgett says.

"Amperity has seen a huge amount of growth in the region over the past few years as brands grapple with how to put their customer data to better use and leverage it for growth.

"Our customers and prospects in this region will be able to draw from the expertise of Billy and his team from day one, so they can put the power of customer data to work immediately."

With more than 15 years of experience in marketing in both digital and creative agencies, Loizou will be laser-focused on leading a team dedicated to the success of customers in the APAC region.

"Brands have been sold the dream of the 360 degree view of their customer for years. What attracted me to Amperity is that they can actually deliver on that reality," Loizou says.

Five years ago, Amperity set out to solve the massive challenge of unifying messy and complex data sources to help brands use the customer data to better serve their customers and facilitate growth," says Loizou.

"I've seen firsthand how instrumental Amperity is in helping brands make sense of the data chaos by creating pristine customer profiles.

"I look forward to working with Enterprise companies in this region to overcome these obstacles while increasing brand advocacy and loyalty."