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Billy Loizou stories - Page 2

Billy Loizou is a key figure in the field of customer data platforms and omnichannel marketing strategies, particularly within the Asia Pacific region. Through his role at Amperity, he focuses on helping brands leverage customer data to enhance loyalty, personalise experiences, and drive growth.

Readers exploring stories tagged with Billy Loizou will gain insights into the evolving challenges and opportunities in data-driven marketing, including privacy regulations, data quality issues, and the integration of AI. His contributions often touch on how businesses can unlock the full potential of their customer data to improve retention and marketing effectiveness.

By following content associated with Billy Loizou, readers can stay informed about current trends in retail loyalty programs, digital transformation, and the impact of emerging technologies such as customer data clouds and artificial intelligence on marketing strategies.

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Digital transformation, privacy and the 'darkside' of the Metaverse
Wed, 23rd Feb 2022
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digital transformation
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martech
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data privacy
The metaverse is coming, but are we ready? Cambridge Analytica whistleblower, Chris Wylie, warns of the potential risks and consequences.
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Why 2022 signals the ‘conscious’ commerce trend
Wed, 23rd Feb 2022
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dr
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martech
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open source
With the rise of the eco and ethically-mindful generation, consumers scrutinise retailers more than ever before.
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Unlocking your data: Why customer loyalty is more than ‘a points system’
Mon, 21st Feb 2022
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data analytics
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cx
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martech
A loyalty program must be customer-obsessed and integrated across all channels to increase customer retention and generate revenue.
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Data derived from customer loyalty: more valuable than ever before?
Mon, 10th Jan 2022
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data analytics
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martech
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cdp
With the death of cookies, the 'value exchange' between businesses and their customers' willingness to share personal data has never been so important.
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Data: the key to unlocking loyalty success
Mon, 27th Sep 2021
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martech
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ecommerce
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loyalty programmes
Effective customer relationship leaders understand how to grow customer relationships by leveraging customer data to glean valuable behavioural insights.
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Unleashing the power of retail loyalty: Who is getting it right?
Mon, 30th Aug 2021
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crm
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cx
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martech
Loyalty programs provide an exclusive ‘experience beyond the product' and help businesses get a better picture of their consumer buying journey.