Advertising stories - Page 9
How not to run a Twitter campaign
Wed, 23rd Nov 2011
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advertising
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twitter
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qantas
Qantas' ill-timed #QantasLuxury Twitter campaign backfires amid industrial disputes, drawing backlash from frustrated passengers and viral ridicule.
Seven tips for marketing your small business
Thu, 10th Nov 2011
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data analytics
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planning
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social media
You may not be a sales guru, but with a little planning you can make sure your company gets the attention it deserves.
Internet ad revenues soaring in the US
Fri, 30th Sep 2011
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martech
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partner programmes
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digital marketing
US internet ad spend hits record $14.9 billion in H1 2011, up 23% year-on-year, as businesses leverage online marketing's clout.
Online advertising picking up pace
Tue, 23rd Aug 2011
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digital marketing
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advertising
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kiwibank
New Zealand's online ad spend hits $84.15m, up 23% QoQ, as advertisers embrace innovative digital strategies, says IAB report.
LinkedIn posts solid revenue, profit
Fri, 5th Aug 2011
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facebook
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advertising
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linkedin
LinkedIn reports a 120% revenue rise and a 5% profit increase, easing fears of another tech bubble burst with its impressive Q2 post-IPO performance.
Online advertising spend up 388%
Mon, 1st Aug 2011
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uc
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digital marketing
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advertising
Online ad spend soars by 388% (2006-2010), fuelled by UFB, signalling a digital shift as traditional print media revenue falls, says PwC report.
Digital signage
Fri, 1st Jul 2011
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digital signage
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advertising
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ntt
NTT's new digital signage system uses intelligent technology to deliver targeted advertising based on the presence of people nearby.
Online advertising for dummies event coming
Mon, 27th Jun 2011
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advertising
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iab
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event
Learn the ropes of online advertising with experts at the Digital Overview for Newbies event, perfect for industry novices. Dive in on 10th August.
Google gets admeld
Tue, 14th Jun 2011
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google
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advertising
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integration
Google acquires Admeld for USD $400 million, aiming to enhance display advertising tools and simplify ad management for major publishers.
Kiwis embrace online advertising
Tue, 17th May 2011
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advertising
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digital advertising
New Zealand's online ad spend skyrockets, with a 20% increase in Q1, reaching $68.12m. Kiwis show a growing preference for video ads.
Last tickets avail for IAB Tabvertising event
Fri, 6th May 2011
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advertising
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ipad
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tvnz
Hurry to secure the last tickets for the IAB's Tabvertising event in Wellington, shining a light on tablet advertising opportunities.
Personalised advertising: it’s a personal choice
Sun, 1st May 2011
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advertising
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social media
You’re surfing the net, browsing Facebook, or reading emails and an ad perfectly tailored to your interests and needs happens to catch your eye.
Govt launches small business promotion
Wed, 27th Apr 2011
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edutech
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it training
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nz
New Zealand launches a nationwide competition to find the best business plan, offering over NZD $60,000 in cash and services to SMBs with innovative ideas.
Video killed the radio star
Fri, 1st Apr 2011
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advertising
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lg
Back before the invention of the internet, and even the invention of TV, people used to tune to a little old thing called the radio.
Facebook turns your posts into spam with ‘sponsored stories’
Tue, 1st Mar 2011
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hp
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facebook
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advertising
Facebook's new ‘Sponsored Stories’ feature turns your likes and check-ins into ads, spamming your friends' feeds without any option to opt out.
Microsoft NZ unveils new partner network
Wed, 3rd Nov 2010
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microsoft
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advertising
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partners
Microsoft NZ overhauls Partner Network to boost IT excellence and meet future market needs, affirming commitment to partners and customers.
Mobile promotions - There's money to be made
Fri, 1st Oct 2010
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facebook
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advertising
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retailers
Digital marketing expert Kevin Trye from Quicksave tells us about how your promotions could be mobile phone enriched.
Ads fund free mobile videos
Tue, 17th Aug 2010
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advertising
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movies
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nz
3 Hong Kong partners with Swanbay to provide free mobile videos featuring ads, expanding content offerings to sports, music, and movies.
Facebook fails in customer satisfaction
Wed, 21st Jul 2010
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advertising
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social networking
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facebook
Facebook has hit rock bottom in customer satisfaction, ranking even lower than the US IRS, reveals a ForeSee Results report.
B2B network gets caffeine boost
Thu, 1st Jul 2010
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advertising
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social networking
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nz
VBIZNZ (www.vbiznz.co.nz), the popular social networking site for businesses, is getting a makeover and a new name.