Gopuff launches ad platform to tap into billion-dollar market
"As we continue to grow and innovate, we're thrilled to introduce Gopuff Ads, a platform that has powered 4x return on ad spend for our US advertisers."
Consumer experience: Is it forgotten in the Retail Media frenzy?
Ultimately, it’s about the consumer experience. When we put the individual shopper at the centre of the advertising, everyone wins.
Public AI debuts its AI-assisted ad creation in Australia
The UK company debuts generative AI platform in Australia, envisioning quantum advancements in digital ad campaigns.
LiveRamp and Pinterest enhance advertisement opportunities
LiveRamp has announced an expanded partnership with Pinterest to offer a better global integration for advertisers to reach their audiences on Pinterest's platform globally.
Majority of Australians concerned about AI adoption at work
"We've started to see shifting perceptions, familiarity and behaviour in people's interactions with different AI platforms."
87% of ad professionals believe automation can improve profitability
The findings suggest that automation speeds up revenue cycles, allowing companies to realise revenue faster by processing higher volumes of work more efficiently.
A contemporary technological solution for modern marketing
For marketers to stay on top of their game, they are increasingly embracing the technology of today to give them a creative or operational edge.
APAC marketers welcoming end of third-party cookies - report
“In the new consumer data revolution, it is critical that businesses rethink their approach to data to drive more impactful customer engagement."
Exclusive: CitrusAd highlights the importance of retail media
Built from the ground up for retail, the CitrusAd platform is designed as a white-label product allowing retailers to control when, where and how ads are served.
Visual comms methods the most efficient, says Canva report
Canva has released a new report, finding that 90% of business leaders believe visual communication methods increase efficiency.
Secureworks has discovered malware in online advertising
Secureworks has found that Bumblebee malware is being spread through malicious online advertising, such as Google ads.
Superloop’s first TV ad campaign targets big league telcos
Superloop has launched a new brand campaign, Refresh Your Internet, marking its position as a genuine challenger brand in the Australian ISP market.
The progressive evolution of the eCommerce experience
Shopping is not solely the purchase of a good but involves an attachment to the product, a secret weapon for the informed retailer armed with shoppable video.
New research finds Facebook lost ad market share in Q4 2022
New research from digital intelligence platform Similarweb has found that Facebook lost ad market share in the fourth quarter of 2022.
Amplified Intelligence launches next-gen media planning aid
The newest iteration of attentionPLAN product allows leveraging the largest global human attention dataset to increase media spend efficiency.
Outdoor advertisers using smart technology to reach more customers
Technology that lets outdoor advertisers track people in the street is spreading, though the marketing industry says it is at pains not to invade privacy.
Amperity announces marketing and advertising support for AWS
AWS empowers advertisers and marketers to reinvent workloads with solutions to improve audience and customer data management.
Granulate announces support for AWS Advertising & Marketing
Granulate has announced support for the AWS Advertising & Marketing initiative from AWS, with the hopes of further accelerating advertising and marketing transformation.
iion releases new adtech offering for the gaming space
Adtech company iion has recently debuted immersiion, a first-of-its-kind self-serve advertising platform that's purpose-built for the gaming ecosystem.
Classiscam threat expands to target leading platforms in Singapore
Researchers at Group-IB have uncovered that Classiscam, a sophisticated scam-as-a-service operation, has expanded to Singapore.
Google NZ numbers show strong comprehensive profit increase
The latest financial report from Google New Zealand Limited has revealed an increase in total comprehensive profit of over $NZD 7 million.
Privacy, data ethics and the ‘seismic shift’ in consumer trust
Aussie consumers have low levels of trust for advertising, but will pay more to purchase from a trusted brand, a new report from Cheetah Digital reveals.
Comedy legend Jimeoin fronts Epson advertising campaign in NZ and Australia
According to Epson the company’s EcoTank models now account for 74% of all printers sold in the category in New Zealand, alone.
Smith Brothers Media wins big at Horizon Interactive Awards
Smith Brothers Media (SBM) has been awarded seven golds and one Best in Category award for video, advertising and website design delivered in 2021 at the international Horizon Interactive Awards.