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ZoomInfo partners with Google Cloud to provide access to reliable data

By Shannon Williams
Thu 27 Jan 2022

ZoomInfo has announced it has entered into a strategic partnership with Google Cloud, a move it says will allow customers to easily integrate ZoomInfo's business-to-business data into Google BigQuery.

ZoomInfo global leader in modern go-to-market software, data, and intelligence.

Through this partnership, customers can expect to see ZoomInfo and Google Cloud converging through product innovations and integrations, beginning with seamless access to ZoomInfo data and intelligence directly within Google BigQuery, which will provide organisations with unparalleled access to ZoomInfo's modern data capabilities, the company says.

"By combining ZoomInfo's actionable data and insights with Google Cloud, were delivering the performance and scale to fit our customers go-to-market data needs," says ZoomInfo founder and chief executive Henry Schuck. 

"This frictionless integration accelerates our customers time-to-revenue and allows them to get more mileage out of their data in Google Cloud," he says. '

"Revenue operations doesn't get more modern than this."

Sudhir Hasbe, senior director of product management at Google Cloud, says, "When companies unlock their data advantage it means they have the ability to uncover new insights, build new business models and improve experiences for both employees and customers.

"Our announcement with ZoomInfo today is a perfect example of how we can continue to empower companies to unlock their data advantage by getting even more out of their BigQuery investments to further drive value from their data," he says.

"For example, customer and prospect data comes from a variety of sources, is siloed in various systems, and is often incorrect, incomplete, or outdated," Hasbe says.

"Organisations need modern data capabilities to keep up with ever-changing data needs and maintain a unified picture of their customer," he explain.s

"By importing ZoomInfo data directly into Google Cloud, data and operations teams will be able to use data in their workflows quickly and easily, saving their sales and marketing teams time, money, and resources."

ZoomInfo is a leader in modern go-to-market software, data, and intelligence for more than 25,000 companies worldwide. The ZoomInfo platform empowers business-to-business sales, marketing, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of company and contact information. 

With integrations embedded into workflows and technology stacks, including the leading CRM, Sales Engagement, Marketing Automation, and Talent Management applications, ZoomInfo drives more predictable, accelerated, and sustainable growth for its customers. 

ZoomInfo emphasises GDPR and CCPA compliance. In addition to creating the industry's first proactive notice program, the company is a registered data broker with the states of California and Vermont. 

In other Google news, Google Cloud recently announced the acquisition of Siemplify, a security orchestration, automation and response (SOAR) provider.
"At Google Cloud, we're committed to advancing invisible security and democratising security operations for every organisation. Today, we're proud to share the next step in this journey with the acquisition of Siemplify," says Google Cloud Security vice president and general manager, Sunil Potti.

"Siemplify shares Google Cloud's vision in this space and will help its security team in helping companies manage their threat response. With Siemplify, we will change the rules on how organisations hunt, detect and respond to threats."

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