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Shift management platform Deputy appoints Silvija Martincevic as new CEO
Thu, 16th Feb 2023
FYI, this story is more than a year old

Deputy, the shift management platform, has appointed Silvija Martincevic as its new Chief Executive Officer. The move comes as the business reaches a milestone of securing $100 million in annual recurring revenue and serving 330,000 workplaces and 1.3 million shift workers globally. Martincevic, who succeeds Deputy co-founder Ashik Ahmed, brings over two decades of experience building, growing, and scaling global teams, having previously served as a CEO, COO, and founder in e-commerce and fintech startups.

“When Steve Shelley and I co-founded Deputy 14 years ago, we had an idea and some very big aspirations,” said Ahmed. “Our impact story is just beginning and our global story is not yet complete. I'm delighted to welcome Silvija as our next CEO – she is well-positioned and more than qualified to execute the massive goals we have set for ourselves globally."

Martincevic, who understands first-hand the challenges facing the shift work community, is passionate about building companies, growing high-performing teams, and helping underserved communities thrive through technology. She is excited to lead Deputy and work with its passionate team to improve the lives of millions of hourly workers and bring thriving workplaces to every community.

“Deputy has earned a global reputation for product innovation in simplifying shift work. With its global footprint, 14 years of deep knowledge and accumulated workforce data, and a mission-driven approach, Deputy is best positioned to build a bright future for the world’s 2.7 billion shift workers - two thirds of the world’s working population,” said Martincevic.

Leveraging her previous experience in scaling organizations, Martincevic's focus will be on growing Deputy’s global presence. She will be based in Deputy’s US Headquarters in San Francisco with frequent visits to Deputy’s Sydney and London teams. Deputy’s co-founder, Ashik Ahmed, will transition out of day-to-day operations and join Deputy’s Board of Directors where he will play an advisory role to ensure Martincevic’s transition is seamless as she assumes her global responsibilities.