SECO partners with impact.com to boost Senheng app usage

S Ecosystem (SECO) has entered into a collaboration with impact.com to expand the user base of its Senheng mobile app and enhance its affiliate programme.

The partnership with impact.com, a leading partnership management platform, is expected to streamline SECO's partnership management, allowing real-time performance tracking and the creation of a dynamic network of affiliates aimed at fostering mutual value. The initiative will see Senheng app users receiving exclusive rewards for promoting the app, enhancing community engagement.

This collaboration is in line with the increasing demand for advanced consumer engagement strategies as Malaysia's e-commerce sector grows, driven by a rise in online and mobile shopping. The Malaysian e-commerce market is projected to grow at a compound annual growth rate (CAGR) of 8.5% from 2024 to 2028, reaching MYR67.1 billion.

Wai Hoong Lew, General Manager at SECO, stated, "We're excited to expand our affiliate marketing services with impact.com, empowering more businesses of our valued clients to unlock growth through effective affiliate and referral marketing. This collaboration allows us to build a strong network of high-quality affiliates, creating an ecosystem that drives mutual value and sustained success for our clients across industries."

He further commented, "Our work together extends beyond business growth, aiming to create new opportunities in Malaysia's e-commerce landscape. By enabling members of a brand to participate in affiliate marketing, SECO and impact.com foster a community-driven approach to online retail. Consumers can anticipate more tailored shopping experiences and exclusive offers, potentially setting new benchmarks for the industry."

The collaboration seeks to accelerate growth and unlock new revenue streams by empowering current users to engage in affiliate marketing. SECO plans to streamline affiliate onboarding to efficiently manage a diverse network and track performance in real-time, ultimately building a robust affiliate programme aimed at maximising return on investment (ROI) and fostering sustainable growth.

Adam Furness, Managing Director - Asia Pacific at impact.com, expressed, "impact.com is positioned to help businesses accelerate growth by diversifying their marketing investments and generating new revenue streams beyond traditional online advertising through affiliate marketing. We look forward to supporting SECO in growing their community of Senheng app users and fostering meaningful relationships with a new network of affiliates."

Impact.com's involvement aims to assist SECO in further engaging Senheng app users through boosting brand awareness and customer acquisition, ultimately thriving in Malaysia's flourishing e-commerce market and achieving long-term sustainable growth.