Salesforce partners with RLC Residences for digital upgrade
Salesforce has announced a partnership with RLC Residences, the residential division of Robinsons Land, aiming to enhance customer experience through digital transformation.
RLC Residences will implement Salesforce's suite of solutions, which includes Data Cloud, the Customer 360 applications, and Einstein AI technology. This integration is set to improve vital interactions across the customer journey, providing a seamless and personalised experience for homebuyers, owners, and investors. RLC will utilise Data Cloud to unify client data in real-time, laying the groundwork for custom experiences, real-time analytics, and efficiently driving AI utilisation across all Salesforce applications.
The partnership marks a significant milestone for RLC Residences, positioning it as the first real estate developer in the Philippines to offer end-to-end customer personalisation. Chad Sotelo, Senior Vice President and Business Unit General Manager of RLC Residences and Chief Marketing Officer of Robinsons Land, remarked, "This partnership started with one vision in our minds - delivering a customer-first approach across all touchpoints, ensuring that every encounter - from the first inquiry to long after move-in - is a delightful experience. This partnership with Salesforce and Appistoki brings us closer to our vision of creating homes and experiences that resonate deeply with today's discerning homebuyers."
RLC Residences intends to harness the combination of Salesforce's capabilities and Appistoki's digital expertise to streamline operations and enrich its customer experience strategy. This integration aims to deliver a seamless and tailored journey for users, reflecting the company's commitment to evolving with customer needs. By addressing customer interactions from initial inquiries to after-sales support, RLC Residences aims to enhance satisfaction and personalise these engagements.
Sujith Abraham, Senior Vice President and General Manager of Salesforce ASEAN, commented on the partnership: "RLC Residences is redefining the residential property market through elevating their customer experience with the power of the Salesforce Platform. RLC Residences is using our data meshing capability to unify their customer data across Salesforce and other data sources, through zero copy, to build a more unified view of their customer. This sets the foundation for personalised journeys at scale underpinned by AI. We look forward to a close partnership with RLC Residences on their customer-centric transformation journey."
Appistoki's Co-Founder and CEO, Abhijeet Kulkarni, expressed his enthusiasm: "RLC Residences' leadership team has a clear vision on how it wants to elevate the customer experience at every moment. Our firm has been fortunate to experience the amazing innovation in the Salesforce ecosystem with Data Cloud & AI. We are excited to play our part and see it take shape at RLC Residences. We look forward to making this initiative a landmark project in the industry."
This digital transformation is expected to not only enhance customer satisfaction but also optimize operational efficiencies, potentially reducing costs and improving productivity for RLC Residences. By automating processes and integrating data, the company foresees improvements in service resolution times, satisfaction levels, and overall brand perception.
As a trailblazer in the sector, RLC Residences is setting a new benchmark with its comprehensive personalisation initiatives, enabled by Salesforce's technology. This integration is seen as a step toward future-proofing the company, adapting agilely to the evolving demands of customers, and setting the stage for redefining industry standards in the real estate market.
