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Optimizely and Orchard partner to scale marketing experimentation

Optimizely, the digital experience platform (DXP) provider, has announced a partnership with Orchard, an Australian creative technology agency, to help marketers and organisations scale experimentation through a mix of strategy and platform.

In a time where online competition is fierce, experimentation can be the difference between good and great revenue and building meaningful, long-term relationships with customers, Optimizely states.

Digital experimentation allows marketers and organisations to A/B test across the entire customer journey to meet overall business goals and objectives.

Organisations can test several digital products to know which drives customer engagement, allowing them to deliver world-class customer experiences. Most importantly, digital experimentation allows businesses to make data-driven decisions to meet overall business goals.

Paul North, Senior Vice President APJ at Optimizely, says, “We’re proud to continue partnering with Orchard to help brands unlock the power of experimentation. Optimizely was built from a core focus of experimentation and optimisation, and our partnership with Orchard only strengthens how we can support marketers and brands on this journey.

"By leveraging Optimizely’s world-class tools and Orchard’s experience, we’re making it easier than ever for organisations to leverage the true value of experimentation, through data-driven decision-making with an emphasis on value creation.”

The partnership between Optimizely and Orchard is designed to help marketers create quality experiments from start to finish, across all stages of the customer journey.

Orchard's end-to-end, full service offering covers all key aspects of experimentation across strategy, data, technology and creative to ensure clients extract the full potential of the Optimizely platform, the company states.

Michael Di Natale, Managing Partner at Orchard, says, “We see tremendous synergy in this partnership to really show marketers and businesses the true potential of experimentation. We know that building a culture of experimentation is key to winning today in customer experience, but how do marketers and organisations scale this in an efficient way?

"That’s where we come in, to ensure that testing leads to learning and most importantly value creation. This is an underutilised market with ample opportunity for organisations to do what they’ve been striving to do for years without tangible results. As a result, we’re excited to partner with Optimizely to bring the best of experimentation to marketers and businesses.”

The partnership comes off the back of Optimizely and Orchards recent work with Tourism Tasmania to launch a new digital experience platform to inspire personalised travel.

To celebrate the partnership, and the recent launch, Optimizely and Orchard will be hosting an event where Tourism Tasmania will be talking through their transformation journey to date and what lies ahead.

Optimizely offers a digital experience platform (DXP) to equip teams with the tools and insights needed to create and optimise in new and novel ways. Now, companies can operate with data-driven confidence to create hyper-personalised experiences.

Optimizely’s 900+ partners and 1100+ employees in offices around the globe help more than 9,000 brands, including Toyota, Santander, eBay, KLM and Mazda, increasing customer lifetime value, revenue and grow their brands.

Orchard is a creative and technology business creating connected experiences for the modern world. Part of the ASX listed Enero Group, Orchard has offices in Sydney, Melbourne, Hobart and New York. Clients include Hyundai, Aldi, amaysim, BPAY, Epson, Tourism Australia, Biogen and CSL, among others.

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