Backbase unveils AI platform to boost bank efficiency & growth

Backbase has introduced an AI-powered Banking Platform designed to support banks in accelerating growth and operational efficiency.

The newly launched platform unifies customer servicing and digital sales, aiming to help financial institutions address current industry challenges attributed to legacy technology and fragmented data architectures.

By integrating agentic AI that not only suggests actions but also autonomously executes tasks, Backbase seeks to move banks from experimentation in artificial intelligence to production-ready deployment.

Jouk Pleiter, Chief Executive Officer and Founder of Backbase, stated, "Banks don't need more pilots - they need outcomes."

"With our AI-powered Banking Platform, we're going all-in on the AI opportunity and empower banks to boost productivity, automate intelligently, and unlock growth faster than ever."

The platform is based on Backbase's Intelligence Fabric, a unified data layer that compiles customer behaviours, transactional data, and operational information to generate real-time, actionable intelligence for banks. This enables institutions to transform customer engagement through self-service and instant support, automate complex operational workflows, and enhance revenue with AI-enabled up- and cross-selling opportunities.

Backbase explains that the introduction of agentic AI represents a modular and controlled approach to embedding AI in banking operations.

These intelligent agents function within set boundaries, automating tasks and guiding staff towards optimised next steps in both sales and service contexts across banking front and back offices.

Security and compliance are core features of the platform. Every AI-driven decision and action is designed to be transparent, secure, and auditable. Backbase indicates that agent development and deployment are managed within a tightly controlled environment to maintain compliance, mitigate risk, and ensure operational integrity as banks scale adoption.

Recognising the skills barrier many financial institutions face in adopting AI, Backbase has introduced the AI Factory model. This approach involves embedding Backbase's own AI specialists within client teams to facilitate rapid development and deployment of new use cases. The model is designed to help banks translate AI innovations into actionable results efficiently and effectively.

Pleiter added, "This isn't proof-of-concept AI. This is a packaged, production-ready operating model to move banks from experimentation to execution, fast. AI waits for no bank. It's not a wait-and-see - it's here, and it's rewriting the rules of the industry. The time to act is now."

Backbase reports that the AI-powered Banking Platform is already in operation with early adopters, who are claiming improvements in efficiency and growth.

The platform is now available globally for banks seeking to enhance their competitive positioning through AI while managing compliance and operational risks.

Backbase is headquartered in Amsterdam and operates regional offices in cities such as Atlanta, Singapore, London, Sydney, Toronto, Dubai, Kraków, Cardiff, Hyderabad, and Mexico City. The company currently supports digital and AI transformations for over 150 financial institutions worldwide across retail, SME, commercial, private banking, and wealth management sectors.