Antavo appoints Kathryn Wright as Chief of Staff for global expansion

Enterprise loyalty cloud platform Antavo has confirmed the appointment of Kathryn Wright as its Chief of Staff. The newly created position will support the firm's expansion globally, with Wright tasked with ensuring the company's 100-strong international team have everything required to deliver exceptional service.

With an international client portfolio comprising notable brands as diverse as BMW, KFC and RipCurl, Antavo provides businesses around the globe with loyalty programme support. Wright's role will include overseeing key operations, driving strategic initiatives and fostering cross-departmental collaboration to ensure alignment of all business units with the company's mission and vision.

On assuming the role, Wright comments, "I'm thrilled to be joining Antavo. The company has been incredibly successful so far and has exciting plans for the future which will essentially reinvent loyalty. To join such an innovative and industry-leading organisation is a true privilege and I'm looking forward to the challenges ahead."

Attila Kecsmar, Co-founder and CEO at Antavo, spoke optimistically of Wright's appointment, "... Kathryn is a valuable addition to our growing team. She's a proven professional when it comes to developing start-ups and supporting their rapid growth plans and I have every confidence that she will excel at her role here with us."

Antavo's ambitious expansion plans include reinventing the traditional approach to loyalty. Kecsmar adds: "As we look ahead to the coming years, we have even greater plans for expansion... Kathryn will support our leadership team with all of this and we are excited to start working together."

The appointment of Wright as Chief of Staff is the latest in a string of new hires and client acquisitions indicating Antavo's intense growth trajectory. The company also recently announced a new Head of Product and several significant new partnerships and client wins.