Rebrand stories

Global Cloud Xchange has rebranded as FLAG, aiming to enhance its subsea, edge data centres, and cable landing stations investment across diverse regions.

FUJIFILM Business Innovation Australia is rebranding as it embraces digital transformation, launching the 'Work Happily Ever After' campaign on 10th March 2025.

Transact Payments rebrands as TransactPay after a year-long transformation, aiming to strengthen its position as a premier BIN sponsor in the UK and Europe.

OneAdvanced has successfully integrated three Australian software firms, launching six portfolios to drive growth and enhance customer value across ANZ.

November 2023 sees a 29% surge in ransomware attacks in the UK, with hackers primarily targeting global north.

NZ's Rocket Mobile launches as a new telecommunication service bringing unlimited data plans, aiming to challenge rival companies' hidden costs.

Australian fintech Tic:Toc rebrands as Tiimely, illustrating growth in their enterprise business accounting for 40% of total revenue.

Known Pty Limited, a pioneer in messaging technology, has rebranded to Kudosity to streamline its business structure and enhance market offerings.

Judd joins after serving as CFO of Tourism Holdings, while Purchase has managed key accounts within One NZ's Enterprise division.

Lista, a finance application from the Philippines, is rebranding to emphasise personal finance and encourage users to gain financial literacy.

Gentari officially rebranded renewable energy solutions provider WIRSOL Energy, following the completion of its full acquisition in February 2023.

TEG, live entertainment, sport, ticketing and data provider, announces the acquisition of two international sports businesses, Left Field Live and Rugby Live.

Fintech company Zai announces the appointment of Shamus Hodgson as Group CEO, leading embedded payment orchestration solutions in Australia.

Jon Lang, who is the CEO of Lumify Group, joins us today to tell us more about Lumify Group and what they do for their customers.

Globalization Partners CEO Bob Cahill discusses updates to the company's platform and the talent shortage in ANZ.

Indara Digital Infrastructure, formerly Australia Tower Network (ATN), has rebranded to expand its digital infrastructure services.

Vodafone NZ has announced a significant rebrand, with the company announcing it is changing its name to One New Zealand in early 2023.

AvePoint rebrands its SaaS learning product, AvePoint EduTech, as MaivenPoint to reflect the shift towards user-driven learning experiences.

Pitney Bowes has launched Smart Access Management (SAM), its rebranded digital visitor and contractor management offering in Australia and New Zealand.

Business Australia has rebranded to My Business with a new logo, brand positioning campaign and visual identity culminating in an online platform.