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Rebrand stories
Everpure rebrands from Pure Storage with 1touch deal
Last month
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storage
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data protection
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dr
Everpure debuts as Pure Storage's new name and moves deeper into AI-ready data management with a planned acquisition of 1touch.
Hype & Dexter rebrands to Avidly APAC in ANZ shift
Fri, 30th Jan 2026
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crm
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digital transformation
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cx
Hype & Dexter has rebranded as Avidly APAC, aligning with Avidly Group to scale HubSpot-focused services across Australia and New Zealand.
Author-it unveils brand refresh & AI-focused roadmap
Thu, 22nd Jan 2026
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uc
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data analytics
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digital transformation
Author-it unveils a refreshed brand and AI-focused roadmap, promising smarter content reuse, stronger security and improved collaboration.
Global Cloud Xchange rebrands to FLAG with new focus
Thu, 3rd Apr 2025
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uc
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partner programmes
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ai
Global Cloud Xchange has rebranded as FLAG, aiming to enhance its subsea, edge data centres, and cable landing stations investment across diverse regions.
Messaging tech pioneer Known rebrands as Kudosity in strategic shift
Thu, 16th Nov 2023
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data analytics
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digital transformation
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cx
Known Pty Limited, a pioneer in messaging technology, has rebranded to Kudosity to streamline its business structure and enhance market offerings.
Lista unveils new branding and focus on personal finance
Wed, 11th Oct 2023
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financial literacy
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rebrand
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accessibility
Lista, a finance application from the Philippines, is rebranding to emphasise personal finance and encourage users to gain financial literacy.
TEG invests in sport with Left Field Live and Rugby Live
Mon, 29th May 2023
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partner programmes
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sports
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rebrand
TEG, live entertainment, sport, ticketing and data provider, announces the acquisition of two international sports businesses, Left Field Live and Rugby Live.
Video: 10 Minute IT Jams - The latest update from Lumify
Wed, 1st Mar 2023
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edutech
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digital transformation
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hyperscale
Jon Lang, who is the CEO of Lumify Group, joins us today to tell us more about Lumify Group and what they do for their customers.
AvePoint rebrands SaaS learning product to MaivenPoint
Mon, 8th Aug 2022
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saas
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edutech
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uc
AvePoint rebrands its SaaS learning product, AvePoint EduTech, as MaivenPoint to reflect the shift towards user-driven learning experiences.
Pitney Bowes launches rebranded digital visitor management offering in ANZ
Thu, 4th Aug 2022
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document management
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ecm
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martech
Pitney Bowes has launched Smart Access Management (SAM), its rebranded digital visitor and contractor management offering in Australia and New Zealand.
Delinea sees strong financial results for first quarter 2022
Tue, 31st May 2022
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pam
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financial results
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rebrand
Delinea has announced strong results for the Q1 2022 financial quarter, with annual recurring revenue (ARR) growth exceeding 35%.
PPDS appoints Franck Racapé as head of global commercial
Fri, 13th May 2022
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digital signage
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devops
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apm
PPDS announces new global management structure and team to accelerate growth plans, led by Franck Racapé, Martijn van der Woude, and Robert Hsu.
GoTo appoints Michael Day as Vice President of Partner Sales
Fri, 8th Apr 2022
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uc
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collaboration
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software
GoTo appoints Michael Day as VP of partner sales, leading the newly launched GoTo Partner Network and aiming to grow global partner programs.
PAM security specialist ThycoticCentrify rebrands to Delinea
Wed, 2nd Feb 2022
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pam
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rebrand
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thycoticcentrify
ThycoticCentrify rebrands as Delinea, emphasising its specialisation in privileged access management. CEO Art Gilliland leads the renamed company.
Norton new branding shines a light on cybersecurity
Tue, 16th Nov 2021
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cybersecurity
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rebrand
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nortonlifelock
NortonLifeLock unveils new branding to highlight its role in cybersecurity and empower consumers in the digital world.
Kaspersky unveils rebranded offices in Asia Pacific
Wed, 11th Dec 2019
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cybersecurity
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kaspersky
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rebrand
Kaspersky rebrands its Asia Pacific offices with a fresh new look and logo, as it continues to evolve its brand offering.
Kaspersky rebrands, unveils new logo
Wed, 5th Jun 2019
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cybersecurity
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kaspersky
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rebrand
The two-decade-old company says it has moved beyond the antivirus laboratory to having an advanced and comprehensive portfolio.
Microsoft partner Dilignet rebrands to Xello in push towards business solutions
Mon, 2nd Jul 2018
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data analytics
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martech
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iot
The company says the rebrand elevates its focus on innovative business solutions centred around cloud, data and IoT technologies.
IBM rebrands Bluemix to IBM Cloud
Fri, 3rd Nov 2017
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public cloud
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multi-cloud
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cloud services
It's simplified the user experience, introducing the new IBM Cloud Lite account that never expires, and introduced a new server ordering process.
Symantec closes VeriSign deal
Tue, 10th Aug 2010
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iam
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cybersecurity
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cloud services
Symantec has finalised its acquisition of VeriSign's identity and authentication business, forging a future of simplified and secure online interactions.