Rebrand stories - Page 2
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PPDS appoints Franck Racapé as head of global commercial
Fri, 13th May 2022
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apm
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devops
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software development
PPDS announces new global management structure and team to accelerate growth plans, led by Franck Racapé, Martijn van der Woude, and Robert Hsu.
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GoTo appoints Michael Day as Vice President of Partner Sales
Fri, 8th Apr 2022
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software
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leadership
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collaboration
GoTo appoints Michael Day as VP of partner sales, leading the newly launched GoTo Partner Network and aiming to grow global partner programs.
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PAM security specialist ThycoticCentrify rebrands to Delinea
Wed, 2nd Feb 2022
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pam
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rebrand
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thycoticcentrify
ThycoticCentrify rebrands as Delinea, emphasising its specialisation in privileged access management. CEO Art Gilliland leads the renamed company.
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Norton new branding shines a light on cybersecurity
Tue, 16th Nov 2021
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cybersecurity
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norton
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rebrand
NortonLifeLock unveils new branding to highlight its role in cybersecurity and empower consumers in the digital world.
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Telegistics changes name to Entelar in major branding overhaul
Thu, 28th Oct 2021
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spark
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distributors
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telegistics
New Zealand IT distributor Telegistics has rebranded as Entelar as it seeks to better reflect the company's growth and range of services.
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Kaspersky unveils rebranded offices in Asia Pacific
Wed, 11th Dec 2019
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cybersecurity
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kaspersky
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rebrand
Kaspersky rebrands its Asia Pacific offices with a fresh new look and logo, as it continues to evolve its brand offering.
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Dimension Data NZ becomes NTT in grand rebranding
Mon, 7th Oct 2019
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rebrand
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ntt
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dimension data
NTT is the new brand resulting from the amalgamation of 28 companies and brand worldwide, including Dimension Data NZ.
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Kaspersky rebrands, unveils new logo
Wed, 5th Jun 2019
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cybersecurity
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kaspersky
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rebrand
The two-decade-old company says it has moved beyond the antivirus laboratory to having an advanced and comprehensive portfolio.
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Microsoft partner Dilignet rebrands to Xello in push towards business solutions
Mon, 2nd Jul 2018
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data analytics
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martech
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iot
The company says the rebrand elevates its focus on innovative business solutions centred around cloud, data and IoT technologies.
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Xero rebrand reflects evolution from accounting software to business platform
Wed, 6th Jun 2018
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fintechs
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financial systems
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accounting systems
Xero has rebranded with a new tagline, 'Beautiful business,' to highlight its evolution from accounting software to a comprehensive business platform.
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Out with the old: Melbourne IT officially relaunches as Arq Group
Wed, 30th May 2018
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martech
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software development
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development
Melbourne IT has officially re-launched as Arq Group to reflect its evolution beyond domain hosting, with 99.35% shareholder support for the change.
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Ajilon is now Modis Australia after local rebranding effort
Mon, 30th Apr 2018
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partner programmes
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ajilon
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managed services
The rebrand will not change the company's current service offering, which spans IT consultancy and recruitment.
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IBM rebrands Bluemix to IBM Cloud
Fri, 3rd Nov 2017
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public cloud
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multi-cloud
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cloud services
It’s simplified the user experience, introducing the new IBM Cloud Lite account that never expires, and introduced a new server ordering process.
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Dropbox goes all out in rebrand, positions itself as creative collaboration platform
Wed, 4th Oct 2017
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storage
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dropbox
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cloud storage
Dropbox unveils vibrant revamp, pitching a platform for creators to unite and coalesce their innovative flair.
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Goodbye Staples, hello Winc - and a more solution driven focus
Mon, 7th Aug 2017
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cx
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martech
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ai
Staples Australia and New Zealand will rebrand to Winc next month with the company also planning more solution-driven offerings.
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Noel Leeming aims to build '100-year business' with company rebrand
Tue, 9th Sep 2014
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advertising
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social media
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noel leeming
Noel Leeming undergoes major rebrand with new logos and signage, reflecting its future while retaining its heritage.
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Symantec closes VeriSign deal
Tue, 10th Aug 2010
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symantec
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identity
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cloud services
Symantec has finalised its acquisition of VeriSign's identity and authentication business, forging a future of simplified and secure online interactions.
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A digitised world
Mon, 1st Mar 2010
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digital marketing
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branding
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rebrand
NZ shopping centres lead in digital media, revolutionising brand exposure with interactive signage, meeting Millennials' hunger for digital content.
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Selling finance, not just offering
Sun, 1st Nov 2009
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nz
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resellers
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flexirent
In a move that signifies its shift into more diversified sectors, Flexirent is changing its name and branding to FlexiGroup New Zealand Limited.
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Back off logo bashing
Tue, 20th Oct 2009
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branding
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rebrand
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media
A design expert defends Telecom's new logo amid public backlash, arguing the GBP £2.55 share price stabilisation post-rebrand signifies long-term value.