Pureprofile stories
Samsung study shows growing influence of TVs in Australian homes
Last month
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digital signage
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digital entertainment
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displays & projectors
Samsung Electronics Australia's new research reveals that televisions are increasingly central to Australian lives, playing a key role in stress relief and sparking ‘TV envy’.
Aussies sold on EVs but rising costs deter potential buyers
Wed, 24th Apr 2024
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cartech
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solar power
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tesla
New research reveals a shocking 94% of Australian electric vehicle owners would buy another, hindered by the rising cost of living and charging infrastructure.
Australians flock to loyalty programmes amidst living costs surge
Wed, 6th Mar 2024
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cx
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martech
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cdp
Amidst rising living costs, 95% of Australians utilise loyalty programmes, with usage up 18% YoY, according to a study by Pureprofile and Retail Doctor Group.
High costs & lack of infrastructure hinder EV adoption in Australia, NZ
Thu, 2nd Nov 2023
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cartech
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tesla
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toyota
High upfront costs, inadequate charging stations, and 'range anxiety' are impeding EV adoption in Australia and NZ.
Australians anticipate a frugal Christmas amid inflation pressures
Tue, 17th Oct 2023
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christmas
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inflation
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nz
Australians are expected to tighten their belts this Christmas, with 65% planning to spend less and buy fewer gifts, a new report finds.
Pureprofile’s Audience Intelligence maps retail trends
Mon, 27th Feb 2023
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saas
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data analytics
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big data
The report covers retail spending from Boxing Day to the back-to-school period, revealing customers holding back on discretionary spending amid rising costs.
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Pureprofile appoints Anna Meiler as APAC Data & Insights Managing Director
Fri, 11th Nov 2022
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sales
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market research
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digital marketing
Pureprofile has appointed Anna Meiler as APAC Data & Insights MD and Martin Tomlinson as New Zealand Country Manager to expand its APAC footprint.
How to use smarter data to reach tomorrow's consumer
Mon, 30th Sep 2019
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crm
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data analytics
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cx
Organisations that understand how and why to use the data at their disposal will have a massive competitive advantage.