Optimizely stories
Valtech launches connector bridging Salesforce Commerce Cloud and Optimizely for retailers
Fri, 13th Oct 2023
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salesforce
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optimizely
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retail technologies
Valtech debuts a connector that bridges Salesforce Commerce and Optimizely for seamless digital retail experiences.
Optimizely releases new operating system for marketers
Fri, 13th Oct 2023
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saas
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digital marketing
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integration
Optimizely unveils Optimizely One, a new operating system for marketers that offers a highly composable architecture and AI-driven workflows.
Optimizely announces integration with Google Cloud LLM
Fri, 1st Sep 2023
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cx
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optimizely
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generative ai
With this integration, Optimizely's customers and product engineering teams gain direct access to Google Cloud's cutting-edge foundational models.
Optimizely DXP drives US$2.2 million savings, says Forrester
Fri, 6th Jan 2023
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digital transformation
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cx
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productivity
According to a total economic impact study from Forrester, customers can realise a 370% ROI after deploying the DXP, with a payback period of eight months.
Optimizely and Orchard partner to scale marketing experimentation
Tue, 13th Sep 2022
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crm
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cx
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martech
Optimizely has announced a partnership with Orchard to help marketers and organisations scale experimentation through a mix of strategy and platform.
Optimizely (Welcome) named Leader in Gartner Magic Quadrant
Thu, 24th Mar 2022
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cloud services
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gartner
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b2b marketing
Optimizely (Welcome) has announced that Gartner has named the company as a Leader in its 2022 Magic Quadrant for Content Marketing Platforms.
Optimizely launches integrated version of specialised products
Thu, 23rd Dec 2021
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digital marketing
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b2b
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optimizely
Optimizely integrates B2B Commerce Cloud & Content Cloud products to help brands reach larger audiences with sophisticated content strategies.
Optimizely improves customer experience outcomes with Welcome acquisition
Tue, 7th Dec 2021
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crm
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cx
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martech
Optimizely to acquire Welcome, merging content marketing, resource management, and digital asset capabilities to enhance customer experience.
Optimizely welcomes Donna Wilczek to board of directors
Wed, 16th Jun 2021
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forrester research
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board of directors
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experience business
Wilczek, who joins as the company’s first independent director, is currently senior vice president of product strategy and innovation at Coupa Software.
Two redesigns, one winner: Tailoring processes to customer preferences
Wed, 22nd Aug 2018
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digital entertainment
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digital transformation
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netflix
For a product redesign to be successful, a meticulous rollout is required, coupled with a thorough understanding of your customer base.
Interview: Booktopia on data experimentation & the future of traditional bookshops
Tue, 3rd Oct 2017
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cloud services
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online retail
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optimizely
A vital component in meeting our customers’ needs and wants has been establishing a culture of experimentation.