IT Brief Asia - Technology news for CIOs & IT decision-makers

Optimizely stories - Page 2

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Optimizely unveils new CMS with innovative Visual Builder tool

Thu, 18th Jul 2024
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Optimizely introduces its new SaaS CMS with the Visual Builder tool, empowering marketers to create and personalise websites effortlessly, enhancing engagement and conversions.
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Unprepared executives face challenges with Google's cookie phase-out

Mon, 15th Jul 2024
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A striking 97% of executives report feeling unprepared for Google's third-party cookie phase-out, with 86% citing inadequate personalisation capabilities.
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UK marketers eye AI to tackle experimentation challenges

Wed, 19th Jun 2024
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Nearly nine in ten UK marketers think experimentation is key for 2024, yet 20% find their current methods ineffective, reveals Optimizely's new report.
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Optimizely hits USD $400m ARR milestone with revenue quadrupled

Thu, 16th May 2024
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Optimizely reports a major milestone, quadrupling its revenue to USD $400 million ARR in Q1 2024, showcasing its crucial role in evolving digital marketing landscapes.
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Optimizely hailed as leader in Forrester Wave for B2B commerce

Tue, 14th May 2024
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Optimizely stands out as the top digital experience platform in Forrester's Commerce Solutions for B2B, Q2 2024, highlighting unmatched testing and optimisation capabilities.
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Media.Monks secures Gold Partner status with Optimizely

Thu, 14th Mar 2024
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Global digital-first advertising and marketing firm, Media.Monks, achieves Gold Partner status with digital experience platform, Optimizely, marking crucial progress in digital experience expansion.
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Optimizely named Leader in 2024 Gartner Magic Quadrant for fifth year

Tue, 5th Mar 2024
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For the fifth year in a row, Optimizely is acknowledged as a Leader in the prestigious 2024 Gartner Magic Quadrant, demonstrating its commitment to shaping digital experience and innovation.
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Optimizely leaders predict AI surge & focus on customer loyalty in 2024

Wed, 27th Dec 2023
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Optimizely chiefs expect AI uprising and increased customer loyalty focus in 2024. .
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Valtech launches connector bridging Salesforce Commerce Cloud and Optimizely for retailers

Fri, 13th Oct 2023
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Valtech debuts a connector that bridges Salesforce Commerce and Optimizely for seamless digital retail experiences.
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Optimizely releases new operating system for marketers

Fri, 13th Oct 2023
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Optimizely unveils Optimizely One, a new operating system for marketers that offers a highly composable architecture and AI-driven workflows.
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Optimizely announces integration with Google Cloud LLM

Fri, 1st Sep 2023
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With this integration, Optimizely's customers and product engineering teams gain direct access to Google Cloud's cutting-edge foundational models.
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Optimizely hires Rupali Jain as Chief Product Officer

Wed, 3rd May 2023
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Optimizely, a leading digital experience platform provider, has hired Rupali Jain as new Chief Product Officer to drive innovation and growth.
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Optimizely DXP drives US$2.2 million savings, says Forrester

Fri, 6th Jan 2023
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According to a total economic impact study from Forrester, customers can realise a 370% ROI after deploying the DXP, with a payback period of eight months.
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Optimizely and Orchard partner to scale marketing experimentation

Tue, 13th Sep 2022
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Optimizely has announced a partnership with Orchard to help marketers and organisations scale experimentation through a mix of strategy and platform.
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Optimizely (Welcome) named Leader in Gartner Magic Quadrant

Thu, 24th Mar 2022
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Optimizely (Welcome) has announced that Gartner has named the company as a Leader in its 2022 Magic Quadrant for Content Marketing Platforms.
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Optimizely launches integrated version of specialised products

Thu, 23rd Dec 2021
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Optimizely integrates B2B Commerce Cloud & Content Cloud products to help brands reach larger audiences with sophisticated content strategies.
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Optimizely improves customer experience outcomes with Welcome acquisition

Tue, 7th Dec 2021
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Optimizely to acquire Welcome, merging content marketing, resource management, and digital asset capabilities to enhance customer experience.
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Optimizely welcomes Donna Wilczek to board of directors

Wed, 16th Jun 2021
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Wilczek, who joins as the company’s first independent director, is currently senior vice president of product strategy and innovation at Coupa Software.
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Two redesigns, one winner: Tailoring processes to customer preferences

Wed, 22nd Aug 2018
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For a product redesign to be successful, a meticulous rollout is required, coupled with a thorough understanding of your customer base.
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Interview: Booktopia on data experimentation & the future of traditional bookshops

Tue, 3rd Oct 2017
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A vital component in meeting our customers’ needs and wants has been establishing a culture of experimentation.