Marketing Stories - Page 7

Asian Stories

Marketing stories

Brand vs demand in B2B tech - Why you need both to grow

Relying only on paid channels makes B2B tech growth more costly, while brand can boost trust, shorten sales cycles and protect pricing power.

By Patrick Keenan • 3 min read • Last month

Crypto

EX.IO & Payment Asia explore Hong Kong stablecoins

Hong Kong merchants may soon gain stablecoin payment and settlement options as the two firms test licensed digital assets under the new regime.

By Karen Joy Bacudo • 4 min read • Last month

Digital Transformation

123RF launches Sphere AI platform for Malaysian marketers

It aims to cut tool overload for Malaysian marketing teams by bundling concept, design and video tasks into one AI workflow.

By Mark Tarre • 3 min read • Last month

Global Stories

Marketing stories

Customer Experience

Nearly 18% of marketing emails miss inboxes, study finds

Businesses risk losing nearly a fifth of email ROI as weak deliverability and patchy measurement blunt returns, according to new research.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Firewalls

Blackpepper deploys Fastly WAF to protect eCommerce

Checkout attacks and traffic spikes are being absorbed automatically, helping Blackpepper keep retail sites online and revenue flowing.

By Mark Tarre • 4 min read • Last month

Gaming

World Cup ad spend at risk from campaign data flaws

Poor campaign naming could leave advertisers blind on performance, with as much as USD $3.9 billion in World Cup ad spend at risk.

By Sofiah Nichole Salivio • 3 min read • Last month

Customer Experience

Shoppers turn against AI social content, survey finds

Growing distrust of AI-made posts is pushing brands towards human-led social campaigns as younger shoppers increasingly favour authenticity online.

By Catherine Knowles • 4 min read • Last month

Customer Relationship Management

Oracle launches agentic apps across Fusion Cloud suite

The rollout pushes Oracle deeper into AI-driven automation, as the new tools aim to cut manual hand-offs across finance, HR, supply chain and CX.

By Mark Tarre • 5 min read • Last month

Digital Transformation

Thryv urges small businesses to boost AI search visibility

Better online listings and reviews could help small businesses appear in AI recommendations as customers increasingly use chatbots to find local providers.

By Shannon Williams • 5 min read • Last month

DevOps

Optimizely training sparks surge in marketing AI agents

Growing demand for hands-on AI training has pushed Optimizely’s waitlist past 1,500 as marketers turn agents into daily workflow tools.

By Sean Mitchell • 4 min read • Last month

Software-as-a-Service

Nearly 18% of business emails fail to reach inboxes

Inbox failures are leaving as much as 20% of email ROI at risk, as senders struggle to measure returns and improve deliverability.

By Shannon Williams • 4 min read • Last month

Unified Communications

Twilio survey finds conversational AI adoption gap widens

Direct use is boosting trust in conversational AI, with 82% of active users reporting measurable value and many still wary of deployment costs.

By Shannon Williams • 3 min read • Last month

Digital Transformation

Superdry appoints Verde Digital to boost organic search

The fashion retailer wants more shoppers to find its clothing through generic searches, reducing reliance on branded traffic and paid ads.

By Joseph Gabriel Lagonsin • 3 min read • Last month

Customer Experience

Megantic warns retailers on AI search risk in APAC

Retailers could miss out on AI-led discovery unless product data is structured for answer engines, according to a Megantic and Shopify APAC whitepaper.

By Sofiah Nichole Salivio • 4 min read • Last month

Digital Transformation

The rush to GEO is understandable. But here's what gets missed in the scramble

Only a third of firms have trained teams in GEO, yet most marketers plan to spend more next year, risking wasted budget without consistent brand signals.

By Becky Rawlings • 5 min read • Last month