Marketing stories
Marketers could soon let AI agents handle campaigns, content and analytics as Adobe ties its creative tools to one workflow system.
Advertisers risk losing household-level accuracy as changing IP addresses disrupt targeting, frequency controls and attribution during campaigns.
Embedded engineers will help enterprises move generative AI from pilots into production as Cognizant deepens its Google Cloud partnership.
Joint customers could cut campaign overhead as SAP and Google Cloud tie customer data and AI agents across platforms, with rollout due in 2026.
Early adopters are seeing stronger returns as AI agents move from trials into core operations across customer service, security and support.
AI agents are set to erode ad-funded web traffic, forcing businesses to pivot from screen-based funnels to metered API revenue.
Financial services marketers can now test creative against synthetic AI personas before approval, reducing costly changes after campaigns go live.
Marketers could soon cut manual campaign work as SAP and Google Cloud link customer data and AI agents across both platforms.
The prototypes aim to cut weeks of manual campaign work by automating content, testing and personalisation across Adobe's marketing tools.
Marketing teams can now link Adobe tools with outside AI services under a governed system aimed at auditable customer experience workflows.
Most firms are failing to prove AI marketing spend lifts profit or revenue, even as buyers increasingly rely on answer engines and agents.
The recognition underlines Cognitiv’s growth as revenue from its ContextGPT product jumped 388% and new clients rose 67% last year.
Shoppers using AI tools are increasingly valuable to retailers, even as Adobe finds product pages still lag in machine readability.
AI-crawled websites are generating sharply higher customer engagement for local firms, according to a study spanning 850,000 sites and 69 million visits.
Approval bottlenecks are easing for Flagstone, which says AI has helped slash sign-off times on regulated promotions from two days to eight hours.
Australian small businesses can now make Sponsored Brands video adverts in minutes, cutting the cost and time of production to zero.
Strong search demand for children’s designs is prompting Canva to expand licensed content, with more than 60 PEPPA PIG templates now live.
Marketers under pressure to curb misinformation can now use a score that filters out weak AI-assisted content in PlatformAlt5's BriefBrain app.
Search visibility, trade coverage and peer mentions now shape which managed service providers make CIO shortlists in Australia.
For CIOs, independent coverage can reveal whether a vendor’s online prominence reflects real market traction or just polished marketing.
