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EZZ launches MeTime women's wellness range with Bionap
Marketing

EZZ launches MeTime women's wellness range with Bionap

The range is set to reach pharmacy shelves next month, as EZZ seeks to tap demand for evidence-backed women’s wellness products.

By Mark Tarre • 3 min read • This month
Gen Z shoppers trust AI recommendations, study finds
Customer Experience

Gen Z shoppers trust AI recommendations, study finds

Retailers face a shift in trust as 64% of Gen Z shoppers buy on AI recommendations without checking other sources, a study finds.

By Sofiah Nichole Salivio • 4 min read • Last month
Atoms AI launches Google Ads Agent for small firms
Software-as-a-Service

Atoms AI launches Google Ads Agent for small firms

Small firms and solo founders now get guided Google Ads setup and optimisation, easing a marketing hurdle for businesses with limited staff.

By Sean Mitchell • 3 min read • Last month
How to work with TechDay: A guide for PR Agencies
Partner Programmes

How to work with TechDay: A guide for PR Agencies

TechDay tells PR agencies to send pitches by email, include full copy and images upfront, and avoid follow-ups, embargoes and off-topic stories.

By Sean Mitchell • 4 min read • Last month
Bedrock deploys bidder on Index Cloud in programmatic first
Marketing Technologies

Bedrock deploys bidder on Index Cloud in programmatic first

A first-of-its-kind setup could widen access to ad inventory as Bedrock runs its bidder inside Index Exchange’s cloud infrastructure.

By Kaleah Salmon • 4 min read • Last month

Stories from Other Regions

Marketing stories

First-party data is the new oil: Why Australian businesses can't afford to wait
Customer Relationship Management

First-party data is the new oil: Why Australian businesses can't afford to wait

Privacy rules and browser changes are forcing Australian businesses to rebuild marketing around consented customer records before performance drops further.

By Lovan • 7 min read • Last week
Skailed launches automated FAQ tool for eCommerce pages
Customer Experience

Skailed launches automated FAQ tool for eCommerce pages

Retailers with sprawling catalogues can now automate product FAQs, reducing manual content work while boosting page visibility for shoppers.

By Joseph Gabriel Lagonsin • 3 min read • Last week
Millennials trust AI more than Gen Z, survey finds
Customer Experience

Millennials trust AI more than Gen Z, survey finds

Australians are using AI heavily, but most still want clear labelling and sourcing before they trust its search and shopping advice.

By Sofiah Nichole Salivio • 4 min read • Last week
Small firms lag on AI security training, survey finds
Data Protection

Small firms lag on AI security training, survey finds

Only 10% of small firms train staff on AI security, leaving many exposed as adoption grows and cyber fears rise.

By Karen Joy Bacudo • 4 min read • Last week
ACAM launches AI programme for not-for-profit sector
Data Protection

ACAM launches AI programme for not-for-profit sector

Charities are being urged to move beyond AI trial use as a new four-week course tackles governance, ethics and practical deployment.

By Mark Tarre • 4 min read • Last week
Woolworths & Coles top AI grocery visibility in Australia
Digital Transformation

Woolworths & Coles top AI grocery visibility in Australia

AI-generated shopping answers are steering more supermarket discovery, with local chains still beating Amazon in Australian grocery searches.

By Mark Tarre • 4 min read • Last week
Atlas warns of AI reputation breach for businesses
Software-as-a-Service

Atlas warns of AI reputation breach for businesses

Incorrect AI responses are already steering customers away, with Atlas finding factual errors in most brand profiles across major platforms.

By Catherine Knowles • 4 min read • This month
6 digital marketing tools founders use to scale smarter
Data Analytics

6 digital marketing tools founders use to scale smarter

Small businesses can stretch tight budgets further as email, design and analytics platforms help them attract customers and cut manual work.

By Darian Kovacs • 10 min read • Last month
AI saves marketers time but not strategy, survey says
Digital Transformation

AI saves marketers time but not strategy, survey says

Most marketers say AI saves time, yet few see it freeing them for strategy as teams face higher output demands and more complex workflows.

By Sofiah Nichole Salivio • 4 min read • Last month
Australian businesses embrace social selling, PayPal says
Digital Transformation

Australian businesses embrace social selling, PayPal says

Social platforms now account for 11% of online sales in Australia, with smaller firms driving a rapid shift to direct digital storefronts.

By Sean Mitchell • 3 min read • Last month
Webtrends Optimize launches charity grant for CRO platform
DevOps

Webtrends Optimize launches charity grant for CRO platform

A UK charity will get free access for a year as fundraising pressure pushes more non-profits to seek cheaper digital tools.

By Kaleah Salmon • 3 min read • Last month
UK SMEs could save £10,000 by ditching software tools
Software-as-a-Service

UK SMEs could save £10,000 by ditching software tools

Unused subscriptions are leaving UK SMEs exposed to rising SaaS bills, with some firms able to trim GBP £10,000 a year.

By Mark Tarre • 4 min read • Last month