Marketing Automation stories
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
Airstride unveils Carmen AI to automate partner recruiting
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marketing automation
Airstride launches Carmen AI, an autonomous agent that scouts, scores and contacts B2B channel partners, claiming up to 80% time savings.
Canva brings brand-safe design generation into ChatGPT
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marketing automation
Canva integrates with ChatGPT to auto-apply Brand Kits, letting teams generate editable, on-brand designs directly from chat prompts.
Anthropic plugins accelerate the shift to AI agents
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marketing automation
Anthropic adds Claude plugins to Cowork, fuelling investor fears that agent-style AI could undermine traditional seat-based software.
Maestra’s US customer base surges as brands ditch Klaviyo
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marketing automation
Maestra’s US customer base jumps 144% as DTC brands abandon Klaviyo for a single platform spanning email, personalisation and paid media.
Kentico unveils AIRA agents to transform marketing work
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marketing automation
Kentico launches AIRA Agentic Suite, bringing task-specific AI agents into its Xperience platform to automate and refine marketing workflows.
Genstore unveils AI agents to run online shops end-to-end
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marketing automation
Genstore launches AI-driven eCommerce platform promising end-to-end shop automation, after beta users processed USD $2.3 million in sales.
Pendulum backs ‘invisible personalisation’ for events
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marketing automation
Pendulum tips ‘invisible personalisation’ as the next big event tech shift, using AI to tailor experiences without demanding attention.
Vytalise launches Shopify Plus DTC store across Europe
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marketing automation
Vyta Health’s Vytalise shifts from Magento to a Shopify Plus DTC platform, launching a subscription-led eCommerce push across the UK and EU.
Unicommerce launches Shipway Cargo for B2B logistics
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marketing automation
Unicommerce’s Shipway launches Shipway Cargo, a SaaS platform for quick commerce and B2B logistics, targeting heavy and bulky shipments.
Hype & Dexter rebrands to Avidly APAC in ANZ shift
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marketing automation
Hype & Dexter has rebranded as Avidly APAC, aligning with Avidly Group to scale HubSpot-focused services across Australia and New Zealand.
ServiceNow deepens Anthropic tie & wins airline deal
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marketing automation
ServiceNow makes Anthropic’s Claude its default AI for app building and wins a major Panasonic Avionics deal spanning 300+ airlines.
NP Digital Australia posts record H2 growth on AI shift
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marketing automation
NP Digital Australia posts record H2 2025 growth, winning 22 clients and lifting revenue over 25% on the back of an AI-first strategy.
Pearson warns AI gains hinge on urgent workforce reskilling
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marketing automation
Pearson says US could gain up to USD $6.6 trillion from AI by 2034, but only if employers urgently invest in reskilling and task-level redesign.
The impact of email verification on eCommerce success
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marketing automation
Robust email verification is emerging as a must-have for eCommerce firms seeking higher conversions, lower costs and stronger trust.
GTM is having its 'more tools fewer results' moment
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marketing automation
GTM teams drowning in tools are learning that speed and automation cannot rescue growth without trusted data and solid system foundations.
Sitecore names FPT Software first Global Elite reseller
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marketing automation
Sitecore appoints FPT Software as its first Global Elite Reseller, granting exclusive rights in Vietnam and wider access across Asia.
iVvy launches AI tool as Edgbaston adopts Instant Proposal
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marketing automation
iVvy debuts its iVvyAI Instant Proposal tool at Edgbaston Stadium, automating venue sales emails with AI-driven proposals and lead scoring.
Hivekind launches HiveLoop to rethink B2B pre-pipeline decisions
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marketing automation
Hivekind debuts HiveLoop, an AI-driven pre-pipeline engine to help B2B revenue teams prioritise accounts and time outreach more precisely.
SALESmanago boosts WhatsApp & AI-led eCommerce tools
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marketing automation
SALESmanago upgrades its eCommerce platform with richer WhatsApp journeys and AI-led recommendations, targeting smarter real-time engagement.
Eagle Eye unveils AI platform for real-time offers
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marketing automation
Eagle Eye has launched Personalized Promotions, an AI platform that generates real-time, one-to-one offers for millions of retail shoppers.