Marketing Automation stories
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
NTT DATA launches EPAS service to boost Salesforce Agentforce AI
Last week
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digital transformation
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martech
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ai security
NTT DATA launches a new EPAS service to enhance adoption of Salesforce’s Agentforce, enabling enterprises to deploy autonomous AI agents alongside human teams.
HubSpot on navigating exponential change in the age of AI
Last week
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devops
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digital transformation
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fintech
At HubSpot's GROW ANZ event, VP Scott Brinker urged marketers to harness AI and agility to stay ahead amidst a surge to 15,000 marketing tech solutions by 2025.
UK marketers lead in AI adoption while retaining creative control
Last month
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martech
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cdp
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genai
UK marketers lead global AI adoption at 84%, saving time and boosting creativity while retaining human control over outputs, says HubSpot report.
Adobe debuts AI tools for large-scale customer experience
Last month
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cx
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martech
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cdp
Adobe launches AI-powered tools for Customer Experience Orchestration, enabling businesses to deliver personalised, scalable marketing across multiple channels.
Australian consumers wary as AI delivers business benefits
Last month
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digital transformation
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cx
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martech
Australian businesses benefit from AI-driven customer engagement, yet 66% of consumers express exhaustion and seek greater trust and control over AI interactions.
Debenhams Group adopts AI to optimise pricing & promotions
Last month
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digital transformation
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cx
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martech
Debenhams Group has adopted AI to optimise pricing and promotions across brands like PrettyLittleThing and Karen Millen, boosting margins and customer value.
Amplitude unveils AI Agents to automate digital product growth
Last month
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data analytics
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digital transformation
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cx
Amplitude launches AI Agents to automate product development tasks, boosting efficiency and improving digital product growth across organisations.
Salesforce unveils Marketing Cloud Next for AI-driven campaigns
Last month
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cx
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martech
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partner programmes
Salesforce launches Marketing Cloud Next with autonomous AI agents to revolutionise marketing through personalised, two-way customer conversations across channels.
Turning personalisation into profit: What’s holding businesses back?
Last month
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crm
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digital transformation
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cx
Despite personalisation’s proven ability to boost loyalty and revenue, 41% of Australian restaurants struggle to track its success and scale its impact effectively.
UiPath & HCLTech partner to advance agentic automation globally
Last month
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martech
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supply chain
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cdp
UiPath has teamed up with HCLTech to deliver AI-driven agentic automation solutions, boosting efficiency and agility for enterprises worldwide.
Taboola launches Predictive Audiences to boost ad targeting
Last month
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martech
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cdp
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predictions
Taboola has unveiled Predictive Audiences, an AI-powered tool on its Realize platform to boost ad targeting and improve conversion rates for advertisers.
Adobe unveils AI agents to streamline marketing & support
Last month
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saas
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digital transformation
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cx
Adobe launches AI agents to help marketers and support teams streamline workflows and improve customer experience across its Experience Platform.
ROI·DNA expands globally with integrated AI marketing platforms
Last month
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hyperscale
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martech
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cdp
ROI·DNA expands across EMEA and APAC, integrating AI-driven platforms to offer unified global marketing for enterprise tech brands.
HCL Unica+ unveiled as AI-first platform for trust-based marketing
Last month
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cx
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martech
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cdp
HCLSoftware launches HCL Unica+, an AI-first MarTech platform designed to build trust and loyalty amid rising digital marketing challenges.
Maadtech.AI unveils autonomous AI platform for Thai marketing
Wed, 28th May 2025
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martech
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cdp
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ai
Maadtech.AI launches an autonomous marketing AI platform in beta for Thai businesses, aiming to transform marketing with tailored, expert-driven AI solutions.
Awin launches Ava AI assistant, upgrades affiliate platform
Wed, 28th May 2025
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cx
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martech
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partner programmes
Awin has launched Ava, an AI assistant for affiliate marketing, plus upgraded platform features to boost commission flexibility and tracking accuracy for UK users.
Nexxen unveils AI assistant to speed up campaign planning
Mon, 26th May 2025
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martech
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cdp
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genai
Nexxen launches nexAI assistant, using generative AI to transform campaign planning by swiftly converting consumer data into actionable strategies.
AmBank Group sees 18% website traffic boost after digital overhaul
Fri, 23rd May 2025
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digital transformation
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ecm
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cx
AmBank Group's digital overhaul using Progress Sitefinity Cloud led to an 18% rise in website traffic and enhanced user engagement in Malaysia's banking sector.
Boston Consulting & Pencil partner to boost AI in marketing
Thu, 22nd May 2025
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martech
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partner programmes
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cdp
Boston Consulting Group and Pencil launch global partnership to scale AI in marketing, enhancing efficiency, reducing costs, and boosting campaign performance.
Adjust launches AI-driven Growth Copilot for app marketers
Thu, 22nd May 2025
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data analytics
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data science
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martech
Adjust launches Growth Copilot, an AI-powered tool that helps app marketers quickly access insights and improve efficiency without complex data skills.