Marketing Automation stories - Page 2
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
Google launches AI-powered advertising upgrades for marketers
Thu, 22nd May 2025
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data analytics
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digital transformation
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martech
Google launches AI-powered tools to transform ad creation, bidding and campaign management, making digital advertising more effective and efficient globally.
Optimizely, commercetools partner to speed up retail campaigns
Thu, 22nd May 2025
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devops
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digital transformation
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cx
Optimizely and commercetools partner to help retailers deliver faster, personalised digital experiences by integrating content and commerce platforms for marketers.
Vistar & Spotzi team up to streamline cross-border OOH ads
Wed, 21st May 2025
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martech
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cdp
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digital advertising
Vistar Media partners with Spotzi to offer a unified platform for global out-of-home ad campaigns, streamlining audience targeting across multiple markets.
Amplitude unveils new tools to unify marketing & product data
Wed, 21st May 2025
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data analytics
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cx
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martech
Amplitude launches new enterprise tools unifying marketing and product data, offering marketers a comprehensive view to better optimise campaigns and customer journeys.
Marketers predict traditional SEO obsolete by 2026, survey finds
Tue, 20th May 2025
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martech
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personalisation
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cdp
A SALESmanago survey finds 73% of UK, Polish and Italian marketers expect traditional SEO to become obsolete by 2026 amid shifting consumer trends.
Are you ready for the conversational commerce revolution?
Tue, 20th May 2025
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martech
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commerce systems
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cdp
Conversational commerce is revolutionising shopping and brand experiences, with AI assistants accelerating purchases by 30% and reshaping creative roles.
Exclusive: Chad Gates on how Pronto Software is embracing the AI evolution
Mon, 19th May 2025
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digital transformation
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martech
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cdp
Pronto Software is focusing on local innovation and AI to enhance agility and security, with Managing Director Chad Gates emphasising trust and digital transformation.
Creatopy appoints Thibault Imbert to drive AI product growth
Fri, 9th May 2025
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martech
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cdp
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ai
Creatopy appoints Thibault Imbert as Chief Product & Growth Officer, focusing on AI-driven innovation to boost product impact and market expansion.
XPON acquires Alpha Digital to boost AI marketing services
Fri, 9th May 2025
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digital transformation
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cx
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martech
XPON Technologies has acquired Alpha Digital to boost AI-driven marketing, combining strategy expertise with advanced AI tech for personalised campaigns.
AI adoption grows in Singapore retail as trust concerns persist
Fri, 9th May 2025
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digital transformation
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cx
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martech
Salesforce's report reveals 85% of Singaporean retailers plan to boost AI investments, with 69% viewing AI agents as vital for competitive edge in 2025.
Optimizely unveils enhanced Opal AI to boost marketing workflows
Thu, 8th May 2025
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martech
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rpa
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cdp
Optimizely upgrades its AI tool Opal with new features and workflows to boost marketing efficiency within the Optimizely One suite, enhancing task automation.
StackAdapt debuts unified platform for email & programmatic ads
Thu, 8th May 2025
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cx
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martech
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commerce systems
StackAdapt launches new email and Data Hub tools, integrating owned and paid media via one platform to boost marketers' efficiency and insight.
Venues are predicting major growth in 2025 - here’s the tech that’s contributing
Mon, 28th Apr 2025
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digital transformation
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cx
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martech
Australian hospitality venues forecast ~31% growth in 2025, crediting tech like AI, personalised marketing, and contactless payments for driving efficiency and loyalty.
Further unveils AI-powered platform to centralise GMP data
Thu, 24th Apr 2025
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martech
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cdp
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ai
Further has launched Compass Marketing Intelligence to centralise Google Marketing data within Google Cloud, boosting campaign performance with AI-driven insights.
RedTrack unveils AI agents to simplify data analysis for SMBs
Thu, 24th Apr 2025
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data analytics
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martech
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cdp
RedTrack launches AI-powered agents to automate data analysis and reporting for eCommerce media buyers, boosting efficiency and campaign insight.
B2B firms raise 2025 marketing budgets but KPIs stay flat
Tue, 22nd Apr 2025
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martech
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cdp
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ai
More than half of US B2B firms will boost 2025 marketing budgets, yet most plan steady KPIs, signalling a shift towards AI-driven, focused investment.
Inriver unveils new vision to guide brands in digital commerce
Tue, 22nd Apr 2025
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cx
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martech
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commerce systems
Inriver unveils 'Control the Product Data Current' vision, enhancing product data accuracy and AI tools to meet evolving buying habits and market demands.
Sitecore & Microsoft launch AI lab to boost marketers' strategy
Tue, 22nd Apr 2025
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digital transformation
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martech
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partner programmes
Sitecore, in partnership with Microsoft, has launched an AI Innovation Lab to help marketers rapidly develop AI solutions using Azure and OpenAI Services.
AI marketing stacks reshape creativity across global markets
Sat, 19th Apr 2025
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digital transformation
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martech
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partner programmes
Global marketing teams are reshaping strategies with AI tools; the US leads with 31.1M ChatGPT searches, while Australia and India embrace creative, design-led stacks.
AI & personalisation drive new luxury demand in Aussie dining
Thu, 17th Apr 2025
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data analytics
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cx
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martech
Research shows 65% of Australian restaurants use AI to enhance personalisation, boost efficiency, and meet rising consumer expectations in hospitality.