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Meta launches Muse Image in Meta AI for chats & apps
Data Protection

Meta launches Muse Image in Meta AI for chats & apps

The rollout puts image generation inside Meta's most-used apps, as the company broadens its AI tools for chats, stories and advertising.

By Joseph Gabriel Lagonsin • 3 min read • Yesterday
Why financial services now leads email deliverability
Phishing

Why financial services now leads email deliverability

Strict compliance has helped banks and insurers outperform retail on inbox placement, as cleaner data now drives better delivery rates.

By Bobby Joseph • 5 min read • Last week
Agentic AI traffic surges as bots dominate the web
Data Protection

Agentic AI traffic surges as bots dominate the web

Businesses may need to rethink bot blocks, as Decodo says automated systems now make up 57.4% of web requests and shape product discovery.

By Sean Mitchell • 4 min read • Last week
Leap rebrands Ticketbooth as it expands across APAC
Software-as-a-Service

Leap rebrands Ticketbooth as it expands across APAC

Australian organisers could gain a single event system as Leap folds Ticketbooth into its APAC push, adding apps, analytics and marketing tools.

By Sean Mitchell • 4 min read • Last week
Kolsquare links influencer data to ChatGPT & Gemini
Software-as-a-Service

Kolsquare links influencer data to ChatGPT & Gemini

Marketers can now query live campaign data in ChatGPT, Claude and Gemini, cutting manual reporting time and speeding up decisions.

By Sofiah Nichole Salivio • 4 min read • Last week
Klaviyo adds social marketing tool to consumer CRM platform
Customer Relationship Management

Klaviyo adds social marketing tool to consumer CRM platform

Brands can now capture social engagement as customer data, as Klaviyo's new tool helps turn followers into consented contacts across channels.

By Regine Laguilles • 4 min read • Last week
Dentsu UK&I links Meta creator APIs to planning tool
Marketing Technologies

Dentsu UK&I links Meta creator APIs to planning tool

Marketers can now move from creator discovery to paid activation faster as Dentsu UK&I ties Meta data into its planning platform.

By Mark Tarre • 4 min read • Last week
AppsFlyer flags fraud shift to organic traffic in Asia
Marketing Technologies

AppsFlyer flags fraud shift to organic traffic in Asia

Organic installs are now the biggest fraud channel globally, with Asia showing shifts that may mask deeper exposure rather than real improvement.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Amperity named a Leader in Snowflake marketing report
Data Protection

Amperity named a Leader in Snowflake marketing report

The recognition underscores how governed customer data is becoming essential as marketers shift toward real-time decisions and AI-driven personalisation.

By Joseph Gabriel Lagonsin • 3 min read • Last week

Stories from Other Regions

Marketing stories

Adverity launches Atlas to add AI context for marketers
Software-as-a-Service

Adverity launches Atlas to add AI context for marketers

The layer is designed to stop AI misreading marketing shifts, after many pilots fail because systems lack business context and governance.

By Sofiah Nichole Salivio • 3 min read • Last week
Green Bean Studios reports record sales & new links
Marketing

Green Bean Studios reports record sales & new links

Rising demand from schools and councils has helped the Manchester-based children's learning business post its strongest sales months yet.

By Sofiah Nichole Salivio • 4 min read • Last week
Australian firms warned over AI brand visibility race
Software-as-a-Service

Australian firms warned over AI brand visibility race

Half of Australians now use generative AI, giving brands less than two years to shape how systems describe them to customers.

By Sean Mitchell • 5 min read • Last week
Creators spread affiliate traffic across multiple shops
eCommerce

Creators spread affiliate traffic across multiple shops

Most creators now send affiliate traffic to several shops, weakening brands' control over where sales leads are sent and tracked.

By Sofiah Nichole Salivio • 4 min read • Last week
Kane tops England influencer rankings after Mexico win
Marketing

Kane tops England influencer rankings after Mexico win

England's Mexico victory sent social media value soaring, with Harry Kane generating GBP £25.8 million in Earned Media Value for brands.

By Regine Laguilles • 4 min read • Last week
Techreach launches UK consultancy for MSP founders
Customer Relationship Management

Techreach launches UK consultancy for MSP founders

MSP owners could gain more targeted marketing support as a new UK consultancy promises advice shaped by first-hand operating experience.

By Sofiah Nichole Salivio • 4 min read • Last week
New Zealand shoppers turn to AI & social for research
Omnichannel

New Zealand shoppers turn to AI & social for research

Rising living costs are pushing New Zealand shoppers to compare prices, reviews and product details across AI, social media and search.

By Sean Mitchell • 5 min read • Last week
UK marketers miss cultural moments, Optimizely finds
Customer Experience

UK marketers miss cultural moments, Optimizely finds

More than half of UK consumers are likelier to engage when brands react to live events, but internal bottlenecks are slowing marketers down.

By Sofiah Nichole Salivio • 4 min read • Last week