Mark Johnson stories

Mark Johnson is a figure of considerable expertise in the realm of customer experience, particularly within the nuanced field of personalisation. Holding the position of director of commerce at Sitecore, Johnson provides illuminating insights into how tailoring customer experience can be a pivotal aspect of business strategy. Among his professional interests, he delves into the transformative power of personalisation, exploring its impact on the customer journey and how it's shaping the way businesses interact with their audience. His perspective is especially valuable for those seeking to understand the intricacies of customer engagement in an ever-evolving digital landscape.