Katrina Troughton stories
![Story image](../../../../../uploads/story/2023/12/14/preview_img-r3r1qt42lCs8Jg3WX0xy6x3I.webp)
Generative AI lagging in ANZ brand strategies despite high employee usage
Thu, 14th Dec 2023
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ai
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martech
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adobe
Despite high employee usage, generative AI adoption in Australia and New Zealand brand strategies lags, says Adobe.
![Story image](../../../../../uploads/story/2023/06/16/preview_GettyImages-1479076592.webp)
Marketers look to generative AI as customer expectations increase: Adobe
Fri, 16th Jun 2023
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cx
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martech
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ai
As demand increases, ANZ marketing professionals look to generative AI for assistance with the workload, creativity, and customer reach.
![Story image](../../../../../uploads/story/2023/03/09/preview_c8KZHNXM1.webp)
IWD 2023: Paving the way for the next generation of female leaders
Thu, 9th Mar 2023
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martech
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iwd
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leadership
The power of representation in STEM can’t be overlooked. Small acts of inclusivity have a lasting impact. Let’s foster a more diverse future. #WomenInSTEM.
![Story image](../../../../../uploads/story/2023/03/01/preview_GettyImages-1438296364.webp)
Adobe reveals findings from its latest Digital Trends Report
Wed, 1st Mar 2023
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data analytics
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fintechs
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martech
Leading brands are prioritising investments in content creation capabilities and workflows, according to Adobe's 2023 Digital Trends Report.
![Story image](../../../../../uploads/story/2022/11/23/preview_GettyImages-1327568798.webp)
Exclusive - Adobe recognised as approved supplier for NZ government agencies
Thu, 24th Nov 2022
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martech
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partner programmes
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data privacy
Adobe has announced it has been recognised as an approved supplier to registered New Zealand government agencies.
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Adobe appoints Katrina Troughton as Vice President & Managing Director
Fri, 30th Sep 2022
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martech
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apac
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adobe
Adobe announced the appointment of Katrina Troughton as Vice President and Managing Director of Adobe Australia and New Zealand (ANZ).
![Story image](../../../../../uploads/story/2021/12/02/preview_GettyImages-827132928.webp)
IBM continues to invest in hybrid cloud and AI strategy with latest acquisition
Thu, 2nd Dec 2021
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multi-cloud
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digital transformation
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ibm
IBM acquires Australian digital transformation services company SXiQ to enhance its hybrid cloud and AI strategy.