Freemium stories
Security teams get free visibility into how Snowflake Cortex agents access sensitive data, helping them prepare for audits and reviews.
Families managing allergies can now scan foods in seconds, with the app flagging risks across more than 40 languages on Apple's App Store.
Free access to contract AI could let legal and finance teams spot risk, missed discounts and compliance gaps without an upfront purchase.
Engineering teams can now keep decisions, fixes and costs in one place as CodeRabbit brings its AI agent into Slack.
As generative tools displace search, the partnership will test how AI datasets are priced and how platforms can balance advertising with subscriptions.
Android has become the main growth engine for subscription apps, with paid installs now outnumbering free ones on the platform.
Adobe is baking chat-style AI assistants into Photoshop and Firefly, letting users edit and generate images simply by describing changes.
SkillsVR launches ACTIVATE MDM Lite, a free six‑month VR fleet tool as organisations adapt to Meta's changing Quest hardware strategy.
Acronis blocked over 7.5m cyberattacks last year, expanding its security tools and partner base, securing Champion status in Canalys's Cybersecurity Leadership Matrix.
Easy365Manager Freemium launches to safeguard small businesses from critical vulnerabilities in Microsoft Exchange servers, supporting up to 25 users at no cost.
CAST has unveiled its CAST SBOM Manager, an automated tool designed to streamline Software Bill of Materials management for software providers facing new compliance mandates.
Retail subscriptions have proven to be key in fostering enduring brand loyalty and customer retention, responding to changing consumer behaviours and economic shifts.
Greater competition in social commerce is prompting Markable to offer AI shopping tools free, as it targets faster growth from more creators.
A free entry point could speed adoption of contract AI as teams weigh sensitive data controls against rising compliance and commercial risks.
Norton unveils Revamp, an AI tool to help professionals craft and schedule credible social posts while keeping full control of their voice.
Topol launches Lettr, a Laravel-first transactional email tool promising domain control and no-code templates for product teams.
Intuit launches its AI-native Accountant Suite in Australia, promising to ease capacity strain and turn automation into a growth driver.
Outdoor Outlook launches in New Zealand, giving trampers and other outdoor lovers personalised, colour-coded weather-based activity tips.
Agentic AI market set to grow from USD $7.28 billion in 2025 to over $41 billion by 2030, driving automation and transforming sectors from cybersecurity to customer service.
Dotlines UK is launching Audra Security, an affordable suite of products for homes and small businesses, aiming to simplify internet safety across the UK.
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