Experience business stories
blueAPACHE appoints Brett Armstrong as General Manager Sales
Fri, 30th Sep 2022
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hcm
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ingram micro
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blueapache
IT service provider blueAPACHE appoints Brett Armstrong as General Manager Sales to enhance sales both locally and globally.
Mastercard: Digital resilience and experience spending key trends for 2022
Fri, 24th Dec 2021
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martech
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commerce systems
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supply chain systems
Shifts in savings, economic growth, leisure travel recovery, and consumer spending are highlighted in the Mastercard Economics Institute's Economy 2022 report.
Optimizely welcomes Donna Wilczek to board of directors
Wed, 16th Jun 2021
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board of directors
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experience business
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forrester research
Wilczek, who joins as the company’s first independent director, is currently senior vice president of product strategy and innovation at Coupa Software.
Interview: Adobe creative director on the future of design-led business
Fri, 17th Jan 2020
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crm
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cx
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martech
Adobe's creative director Adam Morgan discusses the pivotal role of design in business, revealing how computational design will shape future advertising.
Adobe announces availability of Adobe Experience Manager-as-a-Cloud service
Tue, 14th Jan 2020
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crm
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saas
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cx
Adobe launches Adobe Experience Manager as a Cloud Service, offering rapid deployment and enhanced flexibility for digital experience management.
Qualtrics expands research & strategy team in APJ
Tue, 17th Sep 2019
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qualtrics
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r&d
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experience business
Qualtrics expands its research services and strategy team in APJ, reflecting growing investments and a commitment to delivering top-notch customer experiences.
Asia Pacific marketers now global leaders in AI adoption – report
Tue, 27th Feb 2018
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crm
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cx
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martech
While half (51%) of North American marketers see ‘no perceived need’ for AI, only a third (38%) of APAC marketers share this sentiment.
Design and creativity underpin transformation to an experience business - Adobe
Fri, 4th Aug 2017
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crm
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cx
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martech
Design and creativity are crucial for businesses aiming to deliver the best customer experiences, according to research by Adobe.