IT Brief Asia - Technology news for CIOs & IT decision-makers

Experience business stories

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blueAPACHE appoints Brett Armstrong as General Manager Sales
Fri, 30th Sep 2022
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blueapache
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ingram micro
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resellers
IT service provider blueAPACHE appoints Brett Armstrong as General Manager Sales to enhance sales both locally and globally.
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Mastercard: Digital resilience and experience spending key trends for 2022
Fri, 24th Dec 2021
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pos
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martech
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commerce systems
Shifts in savings, economic growth, leisure travel recovery, and consumer spending are highlighted in the Mastercard Economics Institute's Economy 2022 report.
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Optimizely welcomes Donna Wilczek to board of directors
Wed, 16th Jun 2021
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forrester research
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board of directors
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experience business
Wilczek, who joins as the company’s first independent director, is currently senior vice president of product strategy and innovation at Coupa Software.
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Interview: Adobe creative director on the future of design-led business
Fri, 17th Jan 2020
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crm
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cx
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martech
Adobe exec champions design-led business strategy for future growth.
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Adobe announces availability of Adobe Experience Manager-as-a-Cloud service
Tue, 14th Jan 2020
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crm
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saas
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cx
Adobe launches Experience Manager as a nimble cloud service, reshaping digital experience delivery.
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Qualtrics expands research & strategy team in APJ
Tue, 17th Sep 2019
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qualtrics
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r&d
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experience business
Qualtrics boosts APJ team to enhance research services & strategy.
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Asia Pacific marketers now global leaders in AI adoption – report
Tue, 27th Feb 2018
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crm
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cx
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martech
While half (51%) of North American marketers see ‘no perceived need’ for AI, only a third (38%) of APAC marketers share this sentiment.
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Design and creativity underpin transformation to an experience business - Adobe
Fri, 4th Aug 2017
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crm
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cx
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martech
Design and creativity are crucial for businesses aiming to deliver the best customer experiences, according to research by Adobe.