Digital Channels stories

Modern enterprises must master observability to meet soaring digital demands in the APAC region, blending legacy systems with agile, predictive solutions.

Hype and Dexter's tech integration with UNICEF Aotearoa boosts donations despite economic hardships, facilitating crucial aid for Pacific children.

DoubleVerify's guide offers APAC marketers enhanced tools for digital advertising ROI by focusing on media quality metrics, addressing gaps found in a recent WARC report.

Verint leverages its open AI platform to revolutionise customer experience, integrating real-time data and ensuring security while leading market innovation.

Sydney gears up for Integrate 2024 from 21-23 August, a landmark event for AV pros to explore top innovations, network, and gain industry insights.

The global campaign management software market is set to soar to USD$4.8 billion by 2024 and may reach USD$10.2 billion by 2034, driven by AI and cloud innovations.

eflow Global's TZEC upgrade leverages AI to enhance eComms surveillance, aiming to curb market abuse and meet strict regulatory demands amid rising fines.

FedEx unveils handbooks to guide SMEs in China and Japan's e-commerce markets, offering insights on geotargeting, consumer habits, and key shopping dates.

Backbase appoints Chris Shayan as Head of AI to drive innovation in its Engagement Banking Platform, marking a significant step in rearchitecting banking around the customer.

As Ofcom hints at reduced letter deliveries, businesses must brace for possible mail disruptions and refine their mailing strategies for resilience.

NICE has launched new workforce management tools aimed at integrating digital front and back-office tasks, enhancing efficiencies and bottom-line results.

Chris Murphy, former GM of The Hallway, joins digital consultancy G Squared to lead a new performance creative division amid rising demand for effective digital campaigns.

RingCentral's AI-driven contact centre RingCX sees Australian launch, promising tailored solutions across all business sizes, with a focus on enhanced customer service via omnichannel and integrated capabilities.

LexisNexis Risk Solutions' study reveals 80% of Australian firms recognise fraud significantly impacting customer conversion rates.

Surge in spam and nuisance communications, particularly via email and digital platforms, revealed in latest Freedom of Information data from the ICO, raising concerns about consumer trust erosion.

Yahoo Advertising ventures into the Connected TV space with Yahoo Identity Solutions, offering advertiser-empowering tools for omnichannel campaign measurability in Australia and Singapore.

New Zealand's largest online auction site, Trade Me, has improved campaign performance by 20% using AI predictive models and tools to optimise personalisation.

Businesses are advised to combine journey mapping, EQ and AI to enhance their digital customer experience strategies.

Amidst a creativity crunch in APAC, brands are capitalising on data-driven insights to produce personalised video ads, aiming to stay ahead in a rapidly evolving digital landscape.

Sportradar debuts FanID, an industry-first data clean room marketing solution, to enhance fan engagement amid phase-out of third-party cookies.