IT Brief Asia - Technology news for CIOs & IT decision-makers

Digital Channels stories

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Trade Me sees 20% campaign performance improvement using new tools
This month
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bi
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big data
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cdp
New Zealand's largest online auction site, Trade Me, has improved campaign performance by 20% using AI predictive models and tools to optimise personalisation.
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Embracing new tools in CX to revolutionise the digital customer journey
This month
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big data
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contact centre
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bi
Businesses are advised to combine journey mapping, EQ and AI to enhance their digital customer experience strategies.
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Data-driven video: A new frontier for ads in APAC
Last month
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bi
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big data
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data analytics
Amidst a creativity crunch in APAC, brands are capitalising on data-driven insights to produce personalised video ads, aiming to stay ahead in a rapidly evolving digital landscape.
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Sportradar Introduces FanID for Revolutionary Fan Engagement in Sports
Last month
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monetisation
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melbourne
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sports
Sportradar debuts FanID, an industry-first data clean room marketing solution, to enhance fan engagement amid phase-out of third-party cookies.
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Storyblok survey reveals consumers' festive buying behaviour and trust issues
Wed, 29th Nov 2023
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smartphones
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ecm
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martech
Storyblok survey shares festive buying behaviours, revealing brand websites hold most trust, while AI and influencers fall out of favour.
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Financially unstable citizens least likely to use digital government aid
Thu, 23rd Nov 2023
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digital transformation
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digital divide
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cios
New Zealand's most financially unstable populations reported as least likely to utilise digital channels for government support.
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Kyndryl teams up with Dynatrace to enhance business insights offering
Thu, 2nd Nov 2023
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managed services
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cx
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cloud services
Kyndryl forges global alliance with Dynatrace to amplify its business insights offering, enhancing customers' outcomes.
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VIOOH and Yahoo collaborate on benefits of prDOOH in marketing campaigns
Mon, 16th Oct 2023
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martech
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sales
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case study
VIOOH and Yahoo Advertising partner to explore the role and benefits of prDOOH in enriching multi-channel marketing campaigns.
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Kore.ai launches Voice Gateway on Genesys AppFoundry for enhanced CX
Thu, 12th Oct 2023
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martech
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cx
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partner programmes
Kore.ai's Voice Gateway for Genesys Cloud CX is now available on the Genesys AppFoundry, enhancing customer and employee experiences in contact centres.
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Confluent announces expanded partnership with Google Cloud
Thu, 31st Aug 2023
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public cloud
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cx
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cloud services
The data streaming provider will help more companies build real-time applications faster at lower costs through a deeper partnership with Google Cloud.
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Storyblok supports market-growth with UK and US entity
Mon, 28th Aug 2023
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ecm
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martech
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cms
Storyblok has announced that the US is its fastest-growing market worldwide as it prepares to launch a dedicated UK and US entity.
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Exabeam partners Chillisoft to tackle cybersecurity challenges
Thu, 3rd Aug 2023
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siem
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it automation
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partner programmes
Cloud-native New-Scale SIEM and advanced threat detection, investigation and response (TDIR) capabilities are available to more ANZ organisations.
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Verint introduces its enterprise experience management solution
Sat, 17th Jun 2023
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big data
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data analytics
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bi
Verint enterprise experience management consolidates customer listening posts and unifies unstructured data across the enterprise.
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Quadient’s AI-powered finance cloud solutions surge in demand
Fri, 16th Jun 2023
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edutech
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it in healthcare
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cloud services
There’s been a surge in momentum for Quadient’s finance tools, with new customers for these making up almost a third of the company's new software customers.
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Isentia appoints Raushida Vasaiwala as APAC Sales VP
Thu, 15th Jun 2023
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martech
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growth
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digital channels
Isentia, provider of media intelligence, has appointed Raushida Vasaiwala as Sales Vice President for APAC to expand its product offering.
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Lendor appoints Jo Olivia Lee as chief operating officer
Fri, 1st Jul 2022
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cios
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climate change
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capital
Jo Olivia Lee appointed as chief operating officer. She will oversee app development and operations for Singapore and Lendor Thailand.
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B2B buyers more likely to buy from vendors with digital purchasing channels - report
Thu, 30th Jul 2020
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procurement
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oil and gas
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digital economy
B2B buyers are more likely to purchase from vendors that offer digital self-serve channels, quick responses, and transparent pricing, says PROS.
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Aussie Govt needs more online interaction, survey finds
Wed, 30th Mar 2016
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digital transformation
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cx
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martech
Australians prefer dealing with the government by phone or in person, but younger citizens are more open to online engagement, according to a survey by Unisys.
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34% of online shopping dollars going offshore
Tue, 2nd Aug 2011
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nz
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pwc
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online shopping
Kiwi retailers missing out on one third of $2.68 billion spend.
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TelstraClear launches HD T-Box
Fri, 24th Sep 2010
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wellington
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christchurch
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telstraclear
TVNZ partnership signed for high definition personal video recorder and free channels.
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Tree house wins a Webby
Wed, 5th May 2010
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cloud services
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video
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awards
An ad campaign about building a restaurant in a tree north<br />of Auckland has won a Webby, the internet equivalent of an Oscar.