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Customer Journey Stories - Page 15

Global Stories

Customer Journey stories

Forrester warns AI marketing spend lacks business impact
Customer Experience

Forrester warns AI marketing spend lacks business impact

Most firms are failing to prove AI marketing spend lifts profit or revenue, even as buyers increasingly rely on answer engines and agents.

By Sean Mitchell • 3 min read • Wed, 22nd Apr 2026
Clarks launches curated marketplace with Marketplacer
Software-as-a-Service

Clarks launches curated marketplace with Marketplacer

Broader online choice for Clarks customers will come from selected third-party sellers, as the footwear brand keeps tight control of curation and presentation.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 22nd Apr 2026
Adobe names winners of 2026 Experience Maker Awards
Digital Transformation

Adobe names winners of 2026 Experience Maker Awards

Customer engagement gains, including a USD $1 billion revenue impact at Lenovo, topped Adobe’s 2026 Experience Maker Awards shortlist.

By Sean Mitchell • 4 min read • Wed, 22nd Apr 2026
Exclusive: How Adobe showcases its innovation engine
DevOps

Exclusive: How Adobe showcases its innovation engine

Ideas from across Adobe are vetted live at Summit, and some have gone on to become products after further testing and hardening.

By Sean Mitchell • 3 min read • Tue, 21st Apr 2026
Adobe unveils CX Enterprise Coworker for AI workflows
Hyperscale

Adobe unveils CX Enterprise Coworker for AI workflows

Marketers could gain a single orchestration layer as Adobe links fragmented data, content and analytics systems with agentic AI tools.

By Sean Mitchell • 3 min read • Tue, 21st Apr 2026
Adobe launches CX Enterprise to unify AI customer workflows
Digital Transformation

Adobe launches CX Enterprise to unify AI customer workflows

Brands could gain a single governed layer for AI customer work, as Adobe links agents with partner tools across the full lifecycle.

By Sean Mitchell • 4 min read • Tue, 21st Apr 2026
Adobe expands AI partner network for customer experience
Unified Communications

Adobe expands AI partner network for customer experience

Businesses can now run campaign analysis, customer support and checkout tasks across over 30 AI platforms through Adobe's expanded network.

By Sean Mitchell • 4 min read • Tue, 21st Apr 2026
FlightHub launches football flight search & travel hub
Customer Experience

FlightHub launches football flight search & travel hub

Rising tournament travel demand is driving fans to compare routes quickly as fares and seat availability shift across host cities.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 16th Apr 2026
Zurich names Shukla to lead digital push in Asia Pacific
Software-as-a-Service

Zurich names Shukla to lead digital push in Asia Pacific

The insurer’s Asia Pacific digital and embedded insurance arm already spans more than 100 partners, including Cathay Pacific and Trip.com.

By Karen Joy Bacudo • 4 min read • Wed, 15th Apr 2026

Stories from Other Regions

Customer Journey stories

Wayvia updates Shoppable platform to track retail sales
Digital Transformation

Wayvia updates Shoppable platform to track retail sales

Brands can now tie ad spend more closely to real purchases, as Wayvia adds confirmed retail sales data to its updated shoppable platform.

By Sofiah Nichole Salivio • 4 min read • Sat, 18th Apr 2026
payabl. launches Visa Click to Pay for European merchants
Fintech

payabl. launches Visa Click to Pay for European merchants

Poor checkout experiences are costing European retailers repeat business, as payabl.'s new Visa Click to Pay aims to cut friction and fraud.

By Karen Joy Bacudo • 4 min read • Fri, 17th Apr 2026
AI search threatens Australian retailers, warns Megantic
Digital Transformation

AI search threatens Australian retailers, warns Megantic

Australian retailers risk being overlooked as shoppers increasingly use AI tools to research and buy products without visiting brand websites.

By Sean Mitchell • 4 min read • Fri, 17th Apr 2026
UK businesses adopt RCS & AI for customer messaging
Data Analytics

UK businesses adopt RCS & AI for customer messaging

Fraud fears and rising smishing are pushing UK firms towards verified RCS and AI-led omnichannel chats, a new study finds.

By Sean Mitchell • 3 min read • Thu, 16th Apr 2026
UK marketers lead global shift to GEO in AI search
Digital Transformation

UK marketers lead global shift to GEO in AI search

AI-led search is pushing brands to adapt fast, with UK marketers more prepared than global peers for a click-less discovery model.

By Sofiah Nichole Salivio • 3 min read • Thu, 16th Apr 2026
Manchester tech event spotlights AI, cyber & trust
Virtualisation

Manchester tech event spotlights AI, cyber & trust

Organisers say the two-day programme will tackle deepfake hiring, data sovereignty and the mounting risks of AI-driven cyber attacks.

By Sean Mitchell • 4 min read • Thu, 16th Apr 2026
The growing gap between businesses that use tech well and those that don't
Customer Relationship Management

The growing gap between businesses that use tech well and those that don't

Businesses that fail to turn data, automation and integration into action risk slower growth, missed leads and weaker customer experiences.

By Lovan • 6 min read • Wed, 15th Apr 2026
Why some brands seem “everywhere” online (and others don't exist)
Customer Experience

Why some brands seem “everywhere” online (and others don't exist)

Brands that ignore coordinated search, content and distribution efforts often vanish online, even when their products are just as good.

By Lovan • 6 min read • Wed, 15th Apr 2026
SiteMinder expands hotel platform for AI booking channels
Digital Transformation

SiteMinder expands hotel platform for AI booking channels

Travellers could soon book rooms inside chatbots as SiteMinder taps AI assistants to drive live hotel rates and reservations.

By Joseph Gabriel Lagonsin • 5 min read • Wed, 15th Apr 2026